Azril Yusof
Manager Solution Consultant
Kuala Lumpur
Summary
More than 15 years of advancement in telecommunication sector includes Product Development, Go to Market, Business Sales and Solution Consultant. Responsible to grow and nurture customer base, increase product revenue and to position my organization as preferred service provider for customer’s digital journey and digital transformation.
Overview
11
11
years of professional experience
Work History
Market Planning Specialist
Maxis Berhad
12.2021 - Current
- Developing and implementing strategic marketing plans, analyzing market trends and competitor activities, managing budgets, and overseeing brand development to achieve business objectives
- Develop and implement the corporate planning strategy to ensure the alignment of business objectives with long-term goals and objectives.
- Monitor and analyze market trends, competitor activities, and industry developments to identify potential opportunities and risks.
- Lead the development of the organization's strategic plans, ensuring they are robust and aligned with the company's vision and mission.
- Provide guidance and support to senior management in decision-making processes by conducting thorough analysis and presenting actionable insights.
- Oversee and coordinate the annual budgeting process, working closely with finance teams to ensure accurate financial planning and forecasting.
- Collaborate with cross-functional teams to develop and implement performance measurement frameworks, tracking key performance indicators (KPIs) to evaluate the effectiveness of strategic initiatives.
- Assess and evaluate potential investments, partnerships, and acquisition opportunities to support the company's growth objectives.
- Foster a culture of continuous improvement, driving innovation and best practices in corporate planning processes and methodologies.
- Stay abreast of industry trends, regulatory changes, and economic developments that may impact the organization's strategic direction.
- Lead and manage the approved corporate planning initiatives to ensure it achieves the Group’s present and future business objectives.
- Analyse critical business practices, identify efficiencies attainable through process alignment and/or improvement.
- Develop, analyse and translate performance measures, benchmarking and related data (qualitative and quantitative) into strategic recommendations and action plans which includes risk profiles and management, viability, feasibility studies and market research.
- Manage the operational excellence initiatives by providing guidance and direction in the delivery and achievement of department and company objectives from conception of corporate planning of projects identified through implementation.
- Lead highly complex, time sensitive market research projects and identifies compelling trends and opportunities for Management, including joint ventures, business opportunities, diversification exercises, acquisition and disposal of assets, etc.
Converged Market Planning and GTM
Maxis Berhad
12.2021 - Current
- Conducting assessments, performing feasibility studies to evaluate options, and managing the overall planning and implementation for fibre and mobile infrastructure projects
- Involves defining strategic infrastructure plans, aligning them with business and market objectives, and managing the implementation of these plans. Responsibilities include conducting market and competitor research, forecasting trends, identifying new opportunities, developing infrastructure roadmaps, overseeing budgeting, managing teams, and collaborating with IT and other departments to ensure infrastructure supports market growth and strategic goals
- Drive sales operation and management. Other responsibility areas are weekly performance tracking, budget and business case approval for program and project.
- Drive and manage business performance though planning and execution of protect baseline revenue, reduce churn rate and upselling programs.
- In charge of Business Operation Transformation. New way of doing business by introducing Innovative tools and digitalization to increase sales productivity and cost optimization i.e. New CRM system (Salesforce.com), Total Addressable Market Framework (TAM), Sales E-Catalogue.
- Successfully delivers above expectation revenue worth RM115 Mil and 6% incremental of year of year annual growth.
Manager Solution Consultant
TM Berhad
01.2018 - 11.2021
- Provide consultancy and solution architect for State Government and Smart PBT Framework. Replicate 5G Smart City Solutions to other PBT. TCV 40 Mil TCV.
- Developing Darul Hana, Sarawak with a land size of 722 acres into an ultra- modern area. Affecting 4,278 families and a total of 16,655 residents by improving public security through Video Surveillance System and smart street light solutions for RM6.9 Mil TCV.
- Jendela Aplikasi Servis dan Solusi (JASS) is a smart application towards realising the State Government’s initiatives of Digitalising Johor. ASS smart application hub features eight (8) categories of services which include Government Agencies Applications, Leisure and Lifestyle, Business and Information Directory, Direct Communication Channel, E- Wallet, Public Services, Education and Promotional Offers for RM4.9 Mil TCV.
- Cross Functional Project – TM Group Procurement has open the tender for Smart Services and 4 tier Security System at brand new Klang Valley Data Centre (KVDC). As member of tender committee. My functionality is to provide advice for technical matter, review the bid assessment, prepare evaluation report and provide the recommendation to tender board.
Manager Sales
VADS LYFE Sdn Bhd
04.2016 - 12.2017
- Company Overview: Attachment to the Subsidiary
- VADS Lyfe Sdn Bhd is a wholly-owned subsidiary of TM Berhad with the focus on smart services / Internet of Things (IoT) solutions for smart city and smart building
- Provide consultancy to TM Business Solution’s Enterprise and Public Sector lines of businesses for smart services / Internet of Things (IoT)
- Identify creative business models with customers and solution partner
- Alert and Identify next generation, upcoming trends of emerging technology.
- To accelerate TM Group Digital Transformation Initiatives. Transforming Menara Rebung TM and Menara TM ONE into smart building to optimized building and operational automation with intelligent space management to enhance the user experience, increase productivity, reduce costs, and mitigate physical and cybersecurity risks.
- Cross Functional Project - Member of Business Plan Steering Committee. Responsible to establish company Business Plan (BP) in driving the strategy and execution for business to smart services / Internet of Things (IoT) solutions.
Assistant Manager Sales Operation and Program
TM Berhad
05.2014 - 12.2016
- P&L responsible for Small Enterprise customer base.
- Drive sales operation and management. Other responsibility areas are weekly performance tracking, budget and business case approval for program and project.
- Drive and manage business performance though planning and execution of protect baseline revenue, reduce churn rate and upselling programs.
- In charge of Business Operation Transformation. New way of doing business by introducing Innovative tools and digitalization to increase sales productivity and cost optimization i.e. New CRM system (Salesforce.com), Total Addressable Market Framework (TAM), Sales E-Catalogue.
- Successfully delivers above expectation revenue worth RM115 Mil and 6% incremental of year of year annual growth.
Education
Master of Business Administration (MBA) - Finance
University Malaya
01.2020
Bachelor's Degree of Engineering - Electronic
University Malaysia Perlis
01.2009
Skills
Software utilization
Demand forecasting
Budgeting expertise
Scheduling proficiency
Reward & Recognition
2017 Group Leadership Award (GLT) Award to high achievers who meet the target of KPI (Key Performance Indicator) for related project initiatives with special recognition from the basis of COOL strategy (Customer Centricity, One Company Mindset, Operational Excellence & Capital Productivity, and Leadership Through Innovation & Commercial Excellence), 2014 SME Best Staff A recognition to staff that perform positive work ethic, deliver quality of work with high reliability and goes the extra mile., 2013 TM Group Award To recognize team member who contribute highest revenue to TM Group through Innovation and commercial Excellent.
Timeline
Market Planning Specialist
Maxis Berhad
12.2021 - Current
Converged Market Planning and GTM
Maxis Berhad
12.2021 - Current
Manager Solution Consultant
TM Berhad
01.2018 - 11.2021
Manager Sales
VADS LYFE Sdn Bhd
04.2016 - 12.2017
Assistant Manager Sales Operation and Program
TM Berhad
05.2014 - 12.2016
Bachelor's Degree of Engineering - Electronic
University Malaysia Perlis
Master of Business Administration (MBA) - Finance
University Malaya
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