JAI BAO YEE
Business Analyst
Kuala Lumpur,14
Summary
- To contribute to an organization that provides extensive exposure, responsibility, and growth opportunities, leading to eventual managerial roles.
- 10 years of experience in the banking sector with a strong background in financial services and over 2 years of development experience in the telecommunications industry, focusing on data analysis, customer insights, and campaign management.
- A collaborative team player with a proven ability to manage time, resources, and multiple tasks effectively while driving results.
Overview
2025
2025
years of professional experience
4
4
years of post-secondary education
Work History
Customer Insights Specialist
Maxis Berhad
02.2022 - Current
- Provided robust, data-driven customer insights and strategic recommendations for business units, focusing on rate plan migration, churn reduction, value optimization, and driving mobile convergence.
- Built expert knowledge of products, systems, and data quality to deliver impactful business marketing consultations and analytical support.
- Identified segmented customer lifecycles and calculated customer lifetime value (CLV), developing key customer segment insights to enhance usage and loyalty.
- Effectively communicated analytical results to internal stakeholders and senior management, optimizing marketing strategies and linking tactics to revenue growth and churn reduction.
- Developed and implemented reporting and analytics methodologies, delivering actionable insights for product construction, pricing, acquisition, usage, and retention.
- Collaborated with the BI-COE team to identify and integrate new data sources for enhanced analysis, contributing to projects like Project PEGA- Customer Database.
- Managed predictive models for Postpaid Mobile in Agile Advanced Analytics Projects, working with Data Scientists to develop, test, implement, and refine models while ensuring deep dive understanding and validating results. Example models: Maxis Postpaid Churn Risk, Downgrade, Upgrade, Share Line models.
- Monitored and contributed to the SO1 (Segment of One) Postpaid Mobile campaign, driving personalized customer engagement and performance.
- Played a key role in the PEGA project, a customer-centric AI platform, enhancing inbound and outbound customer interactions.
- Led UAT & PPV testing for PEGA business use cases, ensuring accurate offer arbitration, seamless customer experience, and consistency across all channels.
- Tracked PEGA Proof of Concept (POC) performance and developed dashboards for long term performance monitoring and insights.
Business Banking Analyst
UOB Bank Malaysia
4 2019 - 01.2022
- Enhanced portfolio insights by generating and improving business dashboards across regions to support Group reviews and decision-making.
- Promoted dashboard utilization for data analysis and actionable insights to drive business strategies.
- Supported Business-As-Usual (BAU) and ad hoc requests, including new programs and initiatives driven by local, group, or regulatory business requirements.
- Conducted pre-campaign sizing and post-campaign analysis, ensuring tracking results were recorded for further insights and evaluation.
- Developed and refined business marketing models to enable sharper, more accurate targeting, resulting in higher revenue and improved customer engagement.
Example models: Anti-CASA Outflow, FX Next Transaction Prediction, Next Best Product. - Collaborated with business units and Group teams to build robust customer cross-sell and engagement pipelines.
- Closed all open audit items, ensuring no repeat findings and supporting bank-wide projects to comply with new regulations.
- Mentored team members in business knowledge, new tools, and data sources to foster continuous learning and improvement.
Retail Analyst
Standard Chartered Bank Malaysia
04.2014 - 03.2019
- Generated and analyzed daily, weekly, and monthly reports on Credit Card Attrition and Activation metrics.
- Tracked and reported on ad hoc Credit Card portfolio performance, including rewards redemption, customer balances, and spending behavior.
- Enhanced and automated reporting systems to streamline business data processes, including ad hoc data clean-up requests.
- Produced monthly product cross-sell listings for the telemarketing sales team to drive portfolio growth.
- Managed and calculated performance scorecards and quarterly incentive structures for Credit Card onboarding and Anti-Attrition Sales teams.
Campaign Analyst
CITI Bank Malaysia
01.2012 - 04.2014
- Collaborated with product managers to define business criteria for campaigns, promotions, and fulfillment related to Credit Cards, Mortgages, and E-business products.
- Developed and executed campaign lists and fulfillment requests based on defined business criteria, writing queries and programs to extract data from the data warehouse and meet marketing objectives.
- Conducted post-campaign analysis by tracking metrics such as response rates, customer spending behavior, demographics, and revenue to evaluate campaign effectiveness.
- Assisted in optimizing campaign execution programs, driving efficiency improvements.
- Managed complex campaign requirements, providing accurate timelines for deliverables and ensuring deadlines were met through effective workload management.
Education
Associate of Science - Decision Science
University Utara Malaysia (UUM)
Sintok, Kedah 01.2008 - 01.2012
Skills
Microsoft Word/Excel/Power Point
Microsoft Power BI
Looker Studio
Google Big Query
SQL
SAS Base
SAS EG
Database Management
Analytical thinking
Team collaboration
Customer Service
English
Malay
Mandarin
Cantonese
Willingtotravel
Yes
Possessowntransport
Yes
Availability
Immediately after notice period of 2 months
Personal Information
Willing To Relocate: Yes
Timeline
Customer Insights Specialist
Maxis Berhad
02.2022 - Current
Retail Analyst
Standard Chartered Bank Malaysia
04.2014 - 03.2019
Campaign Analyst
CITI Bank Malaysia
01.2012 - 04.2014
Associate of Science - Decision Science
University Utara Malaysia (UUM)
01.2008 - 01.2012
Business Banking Analyst
UOB Bank Malaysia
4 2019 - 01.2022
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