Multifaceted hospitality & operations leader with over 12 years of experience in high-end restaurant management, brand development, and full-spectrum business execution.
Launched and operated 10+ F&B brands Malaysia, overseeing concept creation, team recruitment, menu strategy, and system implementation.
Also, experienced in real estate, insurance, events manager and e-commerce sales-bringing commercial insight and customer-driven thinking into hospitality operations.
Known for blending creativity with structure, building scalable systems, and mentoring strong, service-focused teams.
Market Analysis and Concept Positioning
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