Wan Anis Fathiah Binti Wan Sulaiman

• Executed and managed multi-channel marketing campaigns with a focus on email marketing, including setup, testing, scheduling, and QA.

• Collaborated cross-functionally with creative, strategy, and analytics teams to ensure campaign accuracy, alignment, and timely delivery.

• Ensured all marketing materials met quality standards and client expectations, with attention to detail in copy, design, and audience targeting. • Analyzed campaign performance metrics (e.g., open rate, CTR, CTOR) and contributed insights to optimize future strategies.

• Maintained and updated campaign trackers and internal documentation to support team coordination and project visibility.

• Demonstrated strong ownership by independently managing assigned tasks, adapting quickly to feedback, and proactively resolving issues.

• Supported dynamic content setup and basic segmentation within platforms like Mailchimp and Salesforce Marketing Cloud (SFMC).

• Thrived in a results-driven environment with strict quality expectations and fast turnaround timelines.

• Strategically created, managed, and monitored engaging multimedia content for property listings, market insights, and educational materials to build audience trust and drive organic engagement across social media platforms.

• Collaborated with the marketing and sales team to plan and execute Facebook lead generation campaigns, ensuring high-quality leads aligned with property offerings.

• Monitored ad performance closely, analyzed weekly and monthly campaign data, and optimized targeting strategies to improve cost-efficiency and lead quality.

• Provided tailored consultation during the sales process, advising clients on market conditions, financial considerations, pricing strategies, and legal documentation to support informed decision-making.

• Played a supporting role in sales closures by nurturing prospects, coordinating with agents, and ensuring smooth handovers throughout the sales funnel.

• Designed and launched targeted ads to increase visibility and traffic for key listings, contributing to faster turnaround rates and increased conversion potential.

• Collaborated with the team or worked independently to create and curate engaging content, including graphics and copy, for various social media platforms (Facebook, Instagram, TikTok, WhatsApp).

• Managed and monitored live webinars and events in alignment with the marketing calendar, and designed email marketing campaigns using Mailerlite to maintain audience engagement.

• Tracked audience interactions across social media platforms to optimize future performance, and crafted persuasive e-commerce copy (in both Malay and English) to promote and upsell products/services on websites, landing pages, and WhatsApp.

• Worked directly with Erman Taib, former Principal of Homefield Prestige and current Principal of QHomes Realty, to strategize and implement marketing efforts.

• Strategically created, managed, and monitored engaging multimedia content for property listings, market updates, and educational insights to build audience trust and drive organic engagement.

• Acted as an intermediary in the negotiation process, providing clients with tailored consultation based on current market conditions, financial considerations, pricing strategies, and legal documentation—ensuring transparent and ethical transactions.

• Designed and launched targeted advertising campaigns across various social media platforms to boost property visibility, generate qualified leads, and drive traffic to listings.

• Regularly tracked campaign performance with weekly and monthly analytics reports to optimize content strategies, ad placement, and audience targeting.

• Collaborated closely with the Principal/Founder to plan and execute engaging content that educated audiences on real estate topics, ensuring a consistent presence across multiple social media platforms.

• Managed audience engagement by analyzing interaction patterns and leading live sessions/webinars, fostering knowledge sharing and increasing audience participation.

• Created compelling copy for social media posts and eCommerce websites, driving conversions and boosting customer retention through targeted messaging.

• Developed engaging social media content by showcasing in-depth knowledge of the company’s automotive products and services through compelling copywriting, photos, and videos.

• Supported sales and after-sales objectives by aligning content strategy with promotional goals and service highlights.

• Analyzed social media performance and customer engagement to track brand awareness, presenting monthly reports and analytics for continuous improvement.

• Collaborated closely with Sales and Service Advisors to plan and create multimedia content for marketing campaigns, promotions, and customer events.

• Assist in planning and coordinating research projects, ensuring timelines and deliverables are met. This includes scheduling meetings, preparing project documentation, and liaising with internal teams and external vendors.

• Support data collection processes, monitor data quality, and assist in data analysis tasks to ensure accurate and reliable research outcomes.

• Act as a point of contact between clients and the research team, providing updates on project progress and addressing any queries or concerns promptly.

• Handle administrative tasks such as preparing reports, managing project budgets, and maintaining organized records to facilitate smooth project execution.