Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Ye Tung Ku

Ye Tung Ku

Data Analyst
Kuala Lumpur

Summary

Results-driven Data Analyst with expertise in Data Visualization tools and Account Based Marketing (ABM) knowledge. At 2X Marketing, I supported marketing strategies and initiatives through impactful dashboard development and data analysis, driving data-informed decisions.

Overview

4
4
years of professional experience

Work History

Data Analyst

2X Marketing
06.2023 - Current
  • Developed and maintained dashboards in Looker Studio to highlight the impact of marketing efforts and ad performance across channels including 6sense, LinkedIn, Google Analytics 4, and Pardot.
  • Supported marketing strategy through in-depth analysis for ad optimization, quarterly business reviews (QBRs), and CRM database assessments.
  • Collaborated with cross-functional teams to ensure data integrity and accuracy, enabling more informed and data-driven decisions.
  • Built and segmented Total Addressable Market (TAM) using ZoomInfo to support targeted marketing initiatives.

Data Analysis, Digitalization and Automation Inter

BASF
01.2023 - 03.2023
  • Led the Weekly Freight Cost Report Automation project, drafting the proposal, evaluating solution options, and identifying tool limitations. Successfully automated a manual process involving the filtering and matching of data from 7 tables with over 10 million rows each using Microsoft Power BI.
  • Migrated multiple dashboards from Tableau to Microsoft Power BI, improving performance and aligning with company standards.
  • Provided support for Microsoft Excel macros, including maintenance and bug fixing to ensure continuity of business processes.
  • Contributed to the analysis and simplification of the company’s risk assessment report for improved clarity in stakeholder presentations.
  • Documented and published operating procedures, work instructions, and process guidelines in the internal knowledge base on a daily basis to support organizational knowledge sharing.

Business Development and Marketing Intern

Cheng & Co Headquarters
04.2021 - 09.2021
  • Generated and converted leads using CRM platforms such as HubSpot, engaging prospects through emails, newsletters, phone calls, and Google Meet. Successfully closed over 30 sales.
  • Completed multiple HubSpot marketing courses, including lead segmentation, lead qualification, SEO, and content creation to strengthen digital marketing capabilities.
  • Collaborated with the tax department to launch a Transfer Pricing marketing campaign; contributed to idea generation and presented during strategic planning meetings.
  • Conducted market research and developed a business proposal for the creation of a new role: Liaison Officer.
  • Issue quotations and invoices on a daily basis.

Education

Bachelor of Science - Actuarial Studies

Asia Pacific University
Kuala Lumpur
04.2001 -

Skills

SQL

Interests

On-Chain Analytics

Python

Machine Leaning

Timeline

Data Analyst

2X Marketing
06.2023 - Current

Data Analysis, Digitalization and Automation Inter

BASF
01.2023 - 03.2023

Business Development and Marketing Intern

Cheng & Co Headquarters
04.2021 - 09.2021

Bachelor of Science - Actuarial Studies

Asia Pacific University
04.2001 -

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Ye Tung KuData Analyst