On-Chain Analytics
Ye Tung Ku
Data Analyst
Kuala Lumpur
Summary
Results-driven Data Analyst with expertise in Data Visualization tools and Account Based Marketing (ABM) knowledge. At 2X Marketing, I supported marketing strategies and initiatives through impactful dashboard development and data analysis, driving data-informed decisions.
Overview
4
4
years of professional experience
Work History
Data Analyst
2X Marketing
06.2023 - Current
- Developed and maintained dashboards in Looker Studio to highlight the impact of marketing efforts and ad performance across channels including 6sense, LinkedIn, Google Analytics 4, and Pardot.
- Supported marketing strategy through in-depth analysis for ad optimization, quarterly business reviews (QBRs), and CRM database assessments.
- Collaborated with cross-functional teams to ensure data integrity and accuracy, enabling more informed and data-driven decisions.
- Built and segmented Total Addressable Market (TAM) using ZoomInfo to support targeted marketing initiatives.
Data Analysis, Digitalization and Automation Inter
BASF
01.2023 - 03.2023
- Led the Weekly Freight Cost Report Automation project, drafting the proposal, evaluating solution options, and identifying tool limitations. Successfully automated a manual process involving the filtering and matching of data from 7 tables with over 10 million rows each using Microsoft Power BI.
- Migrated multiple dashboards from Tableau to Microsoft Power BI, improving performance and aligning with company standards.
- Provided support for Microsoft Excel macros, including maintenance and bug fixing to ensure continuity of business processes.
- Contributed to the analysis and simplification of the company’s risk assessment report for improved clarity in stakeholder presentations.
- Documented and published operating procedures, work instructions, and process guidelines in the internal knowledge base on a daily basis to support organizational knowledge sharing.
Business Development and Marketing Intern
Cheng & Co Headquarters
04.2021 - 09.2021
- Generated and converted leads using CRM platforms such as HubSpot, engaging prospects through emails, newsletters, phone calls, and Google Meet. Successfully closed over 30 sales.
- Completed multiple HubSpot marketing courses, including lead segmentation, lead qualification, SEO, and content creation to strengthen digital marketing capabilities.
- Collaborated with the tax department to launch a Transfer Pricing marketing campaign; contributed to idea generation and presented during strategic planning meetings.
- Conducted market research and developed a business proposal for the creation of a new role: Liaison Officer.
- Issue quotations and invoices on a daily basis.
Education
Bachelor of Science - Actuarial Studies
Asia Pacific University
Kuala Lumpur 04.2001 -
Skills
SQL
Excel
Data Cleaning
Data Visualization (Microsoft Power BI, Google Looker Studio, Google Analytics 4)
Data Analysis
CRM and MAP (Salesforce, Pardot, Hubspot)
Advertising Platforms (LinkedIn, Google Ads, 6sense)
Interests
Python
Machine Leaning
Timeline
Data Analyst
2X Marketing
06.2023 - Current
Data Analysis, Digitalization and Automation Inter
BASF
01.2023 - 03.2023
Business Development and Marketing Intern
Cheng & Co Headquarters
04.2021 - 09.2021
Bachelor of Science - Actuarial Studies
Asia Pacific University
04.2001 -