Summary
Overview
Work History
Education
Skills
Software
Timeline
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Nisha Kurup

Paid Media Team Lead | B2B SaaS Growth Strategist | LinkedIn Campaigns | Data-Driven Marketing & Analytics Specialist
Kuala Lumpur

Summary

Strategic marketing leader with 3 years of experience in paid media, product management, and client relationship building. Currently leading a team to drive impactful LinkedIn campaigns for Hyland Software, with a strong background in product development and Project Management within B2B SaaS and tech environments.

Overview

4
4
years of professional experience
3
3
Languages

Work History

B2B Marketing Programme Associate

2X Marketing
09.2023 - Current
  • Led a team of 12 paid media specialists to strategize, execute, and optimize 32+ LinkedIn campaigns annually for Hyland Software, a leading enterprise content management company.
  • Managwed the $100 Million Sprint initiative, a 10-week performance push targeting unconverted MQLs via advanced retargeting strategies—driving a significant lift in SQL conversion rate.
  • Owned the client relationship end-to-end, serving as Hyland’s strategic partner for paid media growth—recognized with a 9/10 NPS for exceptional account management.
  • Developed full-funnel LinkedIn strategies aligned to Hyland’s B2B SaaS growth objectives—tailoring messaging and creative by funnel stage to improve engagement and lead quality.
  • Managed multi-six-figure budgets monthly, optimizing campaigns through A/B testing, audience segmentation, and in-depth performance analysis, resulting in CPL reductions up to 25%.
  • Partnered cross-functionally with creative, strategy, and analytics teams to deliver cohesive campaign execution across LinkedIn and Google Ads

Sales Analyst

Novotech CRO
03.2023 - 09.2023
  • Created and managed clinical trial proposals and budgets for global studies, ensuring accuracy and alignment with sponsor requirements.
  • Collaborated cross-functionally to streamline contract negotiations, reducing cycle times and improving win rates.
  • Led financial modeling for multi-country trials, contributing to a 25% increase in awarded studies.

Junior Product Manager

HealthMetrics
10.2021 - 10.2022
  • Assisted in managing the full product lifecycle for a B2B health benefits platform, from discovery to release.
  • Led user interviews and competitor analysis to shape product features and improve user experience.
  • Worked closely with engineering and design teams in agile sprints to ship product updates, driving a 15% increase in customer adoption.
  • Created product documentation, feature briefs, UAT and internal rollout materials to support go-to-market efforts.

Education

Master of Science - Informatics & Data Analytics

International Medical University
Kuala Lumpur
04.2001 -

Bachelor of Science - Biotechnology & Informatics

Manipal International University
Nilai
04.2001 -

Skills

  • LinkedIn Ads Strategy & Campaign Management
  • Data-Driven Marketing & Performance Analysis
  • Google Ads (Search, Display, Video)
  • Budget Management & Forecasting
  • A/B Testing & Conversion Rate Optimization (CRO)
  • B2B SaaS Marketing Strategy
  • Lead Generation & Demand Generation
  • Audience Segmentation & Targeting
  • Cross-Functional Collaboration & Client Relationship Management
  • Project Management
  • Data Visualization

Software

Salesforce

Looker Studio

PowerBi

Jira

HubSpot

SQL

Timeline

B2B Marketing Programme Associate

2X Marketing
09.2023 - Current

Sales Analyst

Novotech CRO
03.2023 - 09.2023

Junior Product Manager

HealthMetrics
10.2021 - 10.2022

Master of Science - Informatics & Data Analytics

International Medical University
04.2001 -

Bachelor of Science - Biotechnology & Informatics

Manipal International University
04.2001 -

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Nisha KurupPaid Media Team Lead | B2B SaaS Growth Strategist | LinkedIn Campaigns | Data-Driven Marketing & Analytics Specialist