Zoe Ng

Roles:

• Marketing Executive (strategic nature of responsibilities remained aligned leadership contributions)
• Practice Development Leader (Promotion)
• Senior Marketing Executive (Promotion)
• Junior Marketing Executive (Initial Role)

Key Deliverables:

• Collaborative Facilitation Focus: Facilitated brainstorming sessions with clients to co-develop business process improvement training aligned with operational challenges and learning objectives.
• Collaborated closely with sales and consulting teams to ensure alignment between engagement activities and revenue goals.
• Strategic Planning: Develop and implement B2B marketing strategies with a strong focus on lead generation. Craft qualifying messages that resonate with target business segments by aligning industry-specific needs with high-impact solution offerings—driving potential long-term partnerships.
• Marketing Management: Manage end-to-end B2B telemarketing initiatives, including script development and lead qualification. Conduct database research to identify and profile target business segments, ensuring accurate and updated contact information for effective outreach. Monitor call performance metrics and optimize engagement strategies to support lead generation and business development goals.
• Presales Management: Drive presales activities including prospecting, conducting scoping studies, delivering tailored corporate presentations, and performing in-depth requirements analysis. Collaborate with cross-functional teams to align client needs with customized solution proposals that demonstrate clear business value.
• Marketing Materials: Design marketing materials, such as factsheets, flyers, and corporate profiles, enhancing brand presence and communication.
• Website Creation: Drive the creation of the company website using Wix Builder, expanding online visibility while reducing marketing expenses.
• Leads Management: Create and execute a structured lead-nurturing and follow-up cycle, boosting engagement and improving conversion rates.

Key Deliverables:

• Communicated directly with customers and partners to build strong business networks and relationships.
• Engaged clients by introducing in-house training programs, focusing on soft skills and team-building solutions.
• Developed customized training outlines, aligning content precisely with client objectives to maximize effectiveness.
• Coordinated training sessions and managed the mystery shoppers program to assess and enhance service quality.

Key Deliverables:

• Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
• Identified new market opportunities through diligent research and networking.
• Promoted hotel rooms, meeting spaces, and banquet facilities to corporate clients, significantly driving business growth.
• Managed the preparation and follow-through of quotations, overseeing the sales cycle from prospecting to closing deals.

Key Deliverables:

• Enhanced customer satisfaction by promptly addressing inquiries and concerns at the front desk.
• Responded to inquiries from callers seeking information.
• Updated client databases regularly while maintaining accuracy in contact details comprehensively.
• Enhanced office efficiency by organizing and maintaining filing systems for critical documents.