SWEE MEE, ALLYSA LEE
HEAD OF SALES
Petaling Jaya
Summary
Dynamic sales leader with a proven track record at working in various pharmaceutical organizations and device organization. Vast experience in people management , driving sales performance, transforming sales team, strategic and territorial planning.
Overview
15
15
years of professional experience
Work History
Head of Sales
Antech Diagnostics Malaysia Sdn Bhd
01.2024 - Current
- Leading a team of 3 Sales Executives, 1 Product Manager, 2 Technical Engineers, 2 Admin Executives
- Delivered sales performance +22% growth Sept YTD vs 2024
- Revamped the entire technical team to be customer centric and turn-around-time on repair of > 2 weeks
- Developed strong client relationships and implemented first in the industry RESET program to ensure continuity in business
- Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures for profitability maximization..
- Delivered engaging presentations at industry events, showcasing company offerings and attracting prospective clients.
- Negotiated contracts with major clients, securing long-term partnerships that generated significant revenue streams.
- Analyzed market trends to identify new opportunities for business expansion and growth.
- Developed and implemented new incentive programs to incentivized field force and drive usage of consumables and sales of instruments
- Trained and coached sales team members on best practices for customer service and sales techniques.
National Sales Manager
Novugen Pharma Sdn Bhd
01.2023 - 09.2023
- Managed national sales for Cardiovascular, Pain and Urology Portfolio, leading a team of 5 Sales Managers and 40 sales representatives focusing in all channels
- Developed and implemented effective sales strategies and led the team to deliver +28% growth in the GP channel, +110% growth in PH channel and +56% growth in RX channel
- Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings
- Established a high-performance culture by setting clear expectations, providing ongoing feedback, and rewarding top performers.
- Built new Advocates to endorsed on using branded generics with USFDA approval
Senior Sales Manager
Novartis Corporation Sdn Bhd
05.2019 - 12.2022
- Leading a team of 8 Medical Reps covering Central and North Region
- Increased overall Entresto sales revenue by +53% ; drove the team to achieve single Lampiran Q order of RM 180K in HSB; Grew Government Channel by +110% with three fold increase in quota, +38% in the Private Channel
- Mentored Medical Reps in advanced 6IB selling techniques, resulting in accelerated soft skills and hard skills
- Weekly review of sales forecast vs target, monthly sales meeting
- Won Platinum Manager Award in 2022
Senior Sales Manager
Bayer (M) Sdn Bhd
09.2015 - 04.2019
- Led a team of 10 Medical Reps and 1 Sales Supervisor in the Cardiovascular, Respi and Anti-Infectives Portfolio
- Turned around the business and developed a high-performing sales team ; Xarelto 48% in Government Channel ; Ciprobay and Avelox +29% in the Private Channel
- Established ambitious sales targets, revamped territorial coverage to improve productivity and efficiency
- Spearheaded new CME programs to penetrate new markets (robust cross territory CME programs)
- Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in overall sales performance.
Sales Manager
AstraZeneca Pharmaceuticals Sdn Bhd
04.2010 - 07.2015
- Hired to form the entire new Diabetes Team
- Took over additional portfolio of Cardiovascular - Crestor (anti-hypercholestrolaemia)
- Spearheaded launch of new products and first in class SGLT-2, conducted market research and price comparison to ensure rapid uptake of product
- Built new Advocates to endorse the MOA of SGLT-2
- Retained Crestor tender in teaching institution despite stiff competiton from Generics
- Won TOP Sales Manager award in year 2013 and 2014
Education
MBA - General Management
CSU (Australia)
Kuala Lumpur 04.2001 -
CIM - Marketing
SEGI University
Kuala Lumpur 04.2001 -
Skills
Negotiation expertise
Sales coaching
CRM proficiency
Pipeline management
Territory management
New business development
Strategic planning
Revenue forecasting
Sales strategy development
KPI tracking
Account management
Database management
Timeline
Head of Sales
Antech Diagnostics Malaysia Sdn Bhd
01.2024 - Current
National Sales Manager
Novugen Pharma Sdn Bhd
01.2023 - 09.2023
Senior Sales Manager
Novartis Corporation Sdn Bhd
05.2019 - 12.2022
Senior Sales Manager
Bayer (M) Sdn Bhd
09.2015 - 04.2019
Sales Manager
AstraZeneca Pharmaceuticals Sdn Bhd
04.2010 - 07.2015
MBA - General Management
CSU (Australia)
04.2001 -
CIM - Marketing
SEGI University
04.2001 -
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