Nor Azrin
CEO
Petaling Jaya,Petaling Jaya
Summary
Accomplished executive with a proven track record of driving substantial growth at Syazna World through strategic visioning and crisis management. Skilled in talent development and problem-solving, adept at fostering partnerships and leveraging global perspectives for market expansion. Increased client base significantly by executing targeted strategies, demonstrating exceptional planning and coordination.
Overview
18
18
years of professional experience
Work History
CEO
Syazna World
Petaling Jaya, 10
09.2020 - Current
- Developed key operational initiatives to drive and maintain substantial business growth.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Drove profitability with thorough financial analysis and strategic decision making.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Established new revenue streams by identifying market opportunities and launching innovative products or services
- Developed high-performance executive team for improved productivity and efficiency
- Created positive work culture, resulting in increased employee satisfaction and retention rates
- Streamlined business processes, resulting in increased operational efficiency across all departments
Online Marketer
Adreanna Resources Enterprise
, Selangor
05.2014 - 08.2020
- Created and managed landing pages for products.
- Developed and implemented techniques for increasing page visits and likes.
- Enhanced user experience by conducting thorough website audits and implementing necessary changes.
- Improved conversion rates with development of targeted email marketing campaigns.
- Collected and analyzed data to improve strategies.
- Conducted in-depth market research to identify trends, opportunities, and competitor analysis for strategic planning purposes.
- Boosted brand awareness through creation of engaging social media campaigns.
- Ensured optimal use of Google AdWords budget by consistently monitoring performance metrics including click-through rate, cost-per-click, and conversion rates.
- Coordinated multi-channel marketing efforts for product launches, promotions, or other key initiatives in collaboration with internal teams at various stages of development execution.
- Collaborated with cross-functional teams to create cohesive digital marketing plans for clients.
Senior Human Resources Specialist
PWB Services Sdn Bhd
Petaling Jaya, Selangor
04.2013 - 04.2014
- Planned new hire orientations and handled contracts.
- Enhanced employee retention by developing and implementing comprehensive onboarding programs.
- Developed and presented progress reports on HR department.
- Handled customer complaints.
- Implemented a comprehensive employee wellness program, contributing to improved overall health and reduced absenteeism within the workforce.
- Trained new employees on company and communication standards.
- Monitored employee attendance and performance, addressing issues in accordance with company policies and procedures.
- Managed payroll processing and benefits to compensate employees for service rendered.
- Fielded employee inquiries related to insurance, pension plan, vacation, sick leave and employee assistance.
- Analyzed and reported on employee turnover rates to determine root causes and make recommendations for improvement.
- Pre-screened resumes prior to sending to corporate hiring managers for consideration.
- Collaborated with managers to identify and address employee relations issues.
Business Development Manager
Azifa Trading (M) Sdn Bhd
01.2008 - 12.2012
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
Human Resources Assistant
Fairview International School
11.2006 - 12.2007
- Efficiently managed personnel files, maintaining confidentiality while keeping records up-to-date and organized.
- Filed paperwork, sorted, and delivered mail and maintained office organization.
- Answered and redirected incoming phone calls for office.
- Monitored employee attendance and performance to verify punctuality and absences, addressing issues in accordance with company policies and procedures.
- Delivered friendly assistance with new hires throughout interviewing and hiring process.
- Developed strong relationships with employees through consistent communication and support, leading to increased retention rates.
- Facilitated open lines of communication between management and staff, fostering a positive work environment.
Education
BBA - Human Resources Management
Universiti Putra Malaysia
Serdang, Selangor, Malaysia 04.2001 -
Diploma in Agriculture -
Universiti Putra Malaysia
Serdang, Selangor, Malaysia 04.2001 -
Skills
Talent Development
Crisis Management
Succession Planning
Mergers and Acquisitions
Strategic Visioning
Customer Focus
Global perspective
Problem-solving abilities
Planning and coordination
Languages
Malay
Native language
English
Advanced
C1
Timeline
CEO
Syazna World
09.2020 - Current
Online Marketer
Adreanna Resources Enterprise
05.2014 - 08.2020
Senior Human Resources Specialist
PWB Services Sdn Bhd
04.2013 - 04.2014
Business Development Manager
Azifa Trading (M) Sdn Bhd
01.2008 - 12.2012
Human Resources Assistant
Fairview International School
11.2006 - 12.2007
BBA - Human Resources Management
Universiti Putra Malaysia
04.2001 -
Diploma in Agriculture -
Universiti Putra Malaysia
04.2001 -
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