Sherlyn Ng
Retail Area Manager
Seri Kembangan, Selangor
Summary
Enthusiastic management professional with demonstrated success supervising staff and building teams. Proven history of achieving sales goals by monitoring employee performance and coaching staff on effective sales methods. Skilled in solving complicated issues and making proactive operational changes.
Overview
16
16
years of professional experience
Work History
Retail Area Manager
GMG SEA (Malaysia) SDN BHD
02.2024 - Current
- Manage 11 stores across 2 brands which is 8 Full Price Stores and 3 Factory Outlets.
- Having overall accountability for growing sales and profitability optimization throughout each area of the stores.
- Lead and manage the teams to deliver KPI's and compliant throughout the operation, as well as delivering excellent standards of customer service.
- Ensure stores are following and displaying up to standard in accordance to Visual Merchandising guidelines provided.
- Implemented loss prevention measures to significantly reduce shrinkage rates across the retail area.
- Coordinated with various departments to facilitate smooth communication, enhancing operational effectiveness.
Senior Store Manager
VF Brands (Malaysia) SDN BHD
01.2018 - 01.2024
- Manage 5 stores which is 3 Factory Outlets and 2 Full Price stores.
- Supervised employees for exceptional store operations, customer retention and positive brand experiences.
- Exceeded sales targets consistently through proactive promotion of products/services while maintaining exceptional levels of customer service.
- Work closely with Retail Manager to improved overall store performance by implementing effective sales strategies and streamlining operational processes.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
Store Manager
VF Brands (Malaysia) SDN BHD
05.2015 - 12.2017
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
- Completed point of sale opening and closing procedures.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
Assistant Store Manager
Fossil Time (Malaysia) SDN BHD
04.2013 - 05.2015
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
- Analyzed customer feedback and implemented strategies to improve customer experience.
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
Business Development Executive
Studex (Malaysia) SDN BHD
03.2012 - 04.2013
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Identified business development challenges and customer concerns for proactive resolution.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
- Increased client base by identifying and pursuing new business opportunities through market research and networking.
Store Supervisor
Aivoria Group Malaysia
04.2010 - 03.2012
- Supervised daily store activities to ensure smooth operations, proper staffing levels, and adequate inventory control.
- Maintained high standards of store appearance by enforcing cleanliness guidelines, organizing merchandise displays, and scheduling routine maintenance tasks.
- Educated and trained staff to equip with knowledge about products, customer service and store policies.
- Supervised associates by providing direction and instruction for stocking shelves, rotating stock, and receiving deliveries.
- Handled and participate in brand events and roadshows during peak seasons.
Retail Executive
Celcom Mobile (Malaysia) SDN BHD
08.2008 - 12.2009
- Collaborated with corporate teams on promotional events, maximizing store visibility within the community.
- Enhanced store appearance with effective visual merchandising layouts and eye-catching displays.
- Implemented loss prevention strategies to minimize shrinkage and protect store assets.
- Boosted customer satisfaction through exceptional service and personalized attention to client needs.
- Addressed customer issues promptly, resolving complaints and maintaining high levels of customer retention.
Education
BBA - Business Administration And Management
Tunku Abdul Rahman University College
Kuala Lumpur 04.2001 -
Skills
Store operations
Visual Merchandising
Customer Service
Operations Management
Staff Management
Sales Analysis
Inventory Control
Leadership Development
Loss Prevention
Multitasking Abilities
Sales strategy
Adaptability and Flexibility
Timeline
Retail Area Manager
GMG SEA (Malaysia) SDN BHD
02.2024 - Current
Senior Store Manager
VF Brands (Malaysia) SDN BHD
01.2018 - 01.2024
Store Manager
VF Brands (Malaysia) SDN BHD
05.2015 - 12.2017
Assistant Store Manager
Fossil Time (Malaysia) SDN BHD
04.2013 - 05.2015
Business Development Executive
Studex (Malaysia) SDN BHD
03.2012 - 04.2013
Store Supervisor
Aivoria Group Malaysia
04.2010 - 03.2012
Retail Executive
Celcom Mobile (Malaysia) SDN BHD
08.2008 - 12.2009
BBA - Business Administration And Management
Tunku Abdul Rahman University College
04.2001 -
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