Noorfazilah Rebatin
TTDI, KL
Summary
A goal getter and a well rounded communication and social media professional with a decade of experience in developing content, monitoring social media channels, event management and implementing communication strategies across different platforms. Currently leading end-to-end communication strategies and stakeholder engagement at StashAway, where I've successfully orchestrated multi-regional campaigns and webinar series driving measurable results. Demonstrated expertise in developing comprehensive internal and external communication strategies, with a proven track record of optimising content through data-driven insights and cross-functional collaboration. Possesses extensive background in media and communications, digital marketing, public relations, and multimedia content development. Skilled in creating engagement-driven strategies that align with organisational objectives while maintaining consistent messaging across all platforms
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing Communications & Social Media Strategist
StashAway
07.2024 - Current
- Spearheaded end-to-end event communication strategies, implementing comprehensive pre- and post-event engagement plans that delivered measurable outcomes
- Designed and implemented internal event management workflows, enhancing cross-departmental collaboration and stakeholder communication
- Orchestrated a successful four-part webinar series that attracted over 1,500 registrants, contributing to $600,000 in new asset deposits
- Led the successful execution of multi-regional webinar campaigns across five markets, ensuring consistent messaging and seamless delivery
- Conducted in-depth social media analytics to optimise performance metrics and reshape content strategy for improved engagement
- Developed and managed comprehensive content calendars across multiple platforms, aligning with organisational objectives and market trends
- Structuring social media into a key acquisition channel through strategic content development
- Managed website content strategy, including creation and maintenance of landing pages, ensuring consistent messaging across all rate updates
Marketing
AEON Credit Service (M) Berhad
04.2024 - 06.2024
- Developed comprehensive digital campaigns for Virtual Credit Card activation, focusing on instant user engagement
- Strategised marketing initiatives across digital and traditional channels, aimed at elevating brand visibility
- Collaborated with acquisition teams to craft compelling promotions across Facebook, Instagram, website, retail stores, e-Wallet, EDM, and SMS
- Managed website content updates and maintenance to optimise user experience
- Leveraged content management expertise to enhance website functionality and user engagement
Social Media Management / Digital Marketing
MIDF Berhad
02.2022 - 03.2024
- Created and curated online content that organically increased social media followers by 50% for SME Financing and MIDF Invest Trading App
- Produced, developed, and edited 'Viewpoint' financial series for increasing brand awareness on YouTube
- Implemented optimisation strategies that improved website ranking and increased traffic by 30%
- Developed content for integrated marketing campaigns across Facebook, Google Ads, and LinkedIn
- Led Ramadan campaign for MIDF Invest Trading app, achieving 168% increase in app installations
- Spearheaded SME Financing campaign resulting in 12% increase in financing applications
- Collaborated with cross-functional teams to ensure alignment of social media strategies with marketing objectives
- Organised and promoted events & webinars through EDM and various social media channels
- Managed social media communities through regular engagement and social listening
Public Relation Officer
MIDF Berhad
02.2018 - 01.2022
- Managed external communications through Press Releases and Social Media postings
- Implemented public relations strategies resulting in media coverage on AWANI, BFM, and BERNAMA
- Responsible for internal communications including Newsletters, Email Blasts, and speech writing for Board Members
- Established strategic framework for social media platforms including LinkedIn, Twitter, Facebook and Youtube
- Organised external and internal events, developing multimedia content including videos and slideshows
- Led CSR initiatives including Covid 2020 response, Flood Donation, and medical supply programmes
- Participated in MSAM events, creating content and driving engagement
Assistant Producer/ Multimedia
Star Media Group Berhad
01.2015 - 01.2018
- Managed daily internal and external content production, ensuring accurate and unbiased information delivery
- Wrote comprehensive scripts and headlines for news and features, maintaining consistent organisational messaging
- Coordinated cross-functional teams including video editors, graphic designers, and producers to ensure seamless content delivery
- Co-directed and co-produced live shows, demonstrating ability to manage complex multimedia communications
- Led special election projects for senior stakeholders, including content strategy and delivery
- Monitored trending topics to optimise content engagement and increase portal traffic
- Conceptualised and streamlined content production workflows to enhance efficiency
- Managed end-to-end content production from planning to delivery
Marketing Executive (2013 – 201
Vision New Media
01.2013 - 01.2014
- Created and promoted strategic content concepts for major media clients including Media Prima and Astro
- Monitored project delivery from conception to completion, ensuring stakeholder satisfaction
- Analysed TV ratings data to produce comprehensive reports for internal stakeholders
- Managed corporate social media platforms to enhance brand recognition and engagement
- Built and maintained relationships with diverse client base and partner organisations
- Organised corporate events including conferences and stakeholder meetings
Video Editor Cum Production Assistant
Media Prima (8TV)
01.2012 - 01.2013
- Developed structure and content strategy for The Show Before The Shout! Award 2012
- Led content editing for multiple reality television programmes
- Created promotional content including teasers and video promos to drive engagement
- Produced engaging montages for award shows
- Managed talent relations and coordinated video production
- Developed scripts and storyboards to ensure consistent messaging
- Designed creative assets for video production
Education
Master - International Journalism
University of Sussex
United Kingdom 09-2015
Bachelor of Arts - Radio And Television Broadcasting
Universiti Teknologi MARA (UiTM)
Malaysia01-2012
Diploma - Diploma in Communication And Media Studies
Universiti Teknologi MARA (UiTM)
Malaysia01-2010
Skills
- Social media management
- Marketing communications
- Content Development
- Production
- Project Management
- Communication skills
- Stakeholder engagement
Certification
- Google Analytics 4 (GA4) Essential Training
- Introduction to Attribution and Mix Modelling
- Essential Skills for Social Media Managers
- Creating an Editorial Calendar
- Marketing in a Digital World
Timeline
Marketing Communications & Social Media Strategist
StashAway
07.2024 - Current
Marketing
AEON Credit Service (M) Berhad
04.2024 - 06.2024
Social Media Management / Digital Marketing
MIDF Berhad
02.2022 - 03.2024
Public Relation Officer
MIDF Berhad
02.2018 - 01.2022
Assistant Producer/ Multimedia
Star Media Group Berhad
01.2015 - 01.2018
Marketing Executive (2013 – 201
Vision New Media
01.2013 - 01.2014
Video Editor Cum Production Assistant
Media Prima (8TV)
01.2012 - 01.2013
Master - International Journalism
University of Sussex
Bachelor of Arts - Radio And Television Broadcasting
Universiti Teknologi MARA (UiTM)
Diploma - Diploma in Communication And Media Studies
Universiti Teknologi MARA (UiTM)
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