Adura Ahmad Zamanhuri
Product Manager, Project Management, Presales and Solutioning
Dengkil,10
Summary
17 years of experience in developing high value product and services. Experienced in Agile product development, with a strong background in delivering user centric solutions through iterative planning, cross-functional collaboration, and continuous improvement. Experienced with market analysis, and product lifecycle management. Utilizes cross-functional collaboration to drive product success and adaptability to changing market needs. Strong understanding of strategic planning and execution to achieve business objectives.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
Work History
Product Manager
Digital Nasional Berhad
Kuala Lumpur
12.2022 - Current
- Spearheaded the development and product lifecycle management of 5G related products, focusing on network capabilities, 5G Network Slice, edge computing, and enterprise connectivity solutions within a wholesale business model.
- Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.Conducted comprehensive market research to identify emerging trends, ensuring our product line remained competitive and relevant.
- Defined and prioritized product features based on market needs, customer feedback, and evolving 5G standards. Worked closely with engineering, network operations, and business stakeholders to deliver scalable, low-latency solutions tailored for industries such as smart manufacturing, autonomous systems, and IoT.
- Led the creation and maintenance of comprehensive product documentation that clearly defines the product's offerings, core features, and Service Level Agreements (SLAs). Ensured documentation is consistently aligned with evolving business requirements, technical capabilities, and customer expectations.
- Acted as the bridge between Mobile Network Operators (MNO), technical teams, business units, and external vendors to align product vision with execution. Facilitated workshops and stakeholder meetings to gather insights, validate assumptions, and drive consensus on product direction.
- Managed stakeholder expectations effectively throughout the entire product development process.
- Facilitated partnerships with key stakeholders to expand product reach and enhance value proposition.
Product Manager, Business Fibre
Maxis Berhad
Kuala Lumpur
01.2021 - 12.2022
- Developed and launched converged solutions for Small and Medium Enterprises (SMEs) and large enterprises, aimed at boosting customer acquisition and increasing Average Revenue Per Account (ARPA).
- Executed targeted acquisition campaigns to drive gross adds (GA) and achieve Annual Operating Plan (AOP) targets through tailored offers and bundled packages.
- Managed the end-to-end lifecycle of the Business Fibre product, ensuring profitability and sustained performance across the product's P&L.
- Conducted monthly performance reviews to assess subscriber growth, churn, and revenue trends across Business Fibre offerings.
- Analyzed key performance metrics to support strategic decisions and guide continuous improvements in product performance.
- Uncovered customer behavior insights and usage trends, enabling data-driven enhancements to pricing models, feature sets, and promotional strategies.
- Successfully introduced a new Business Broadband package bundled with devices, tailored for specific SME verticals, resulting in enhanced market relevance and improved customer acquisition.
Product Manager, Cloud and ICT
TM ONE (Telekom Malaysia Berhad)
Kuala Lumpur
02.2014 - 12.2020
- Led the strategic product roadmap for cloud solutions including private, public, and hybrid cloud offerings targeted at SME and enterprise markets. Defined long-term vision and short-term priorities to align with evolving customer needs, market trends, and digital transformation goals.
- Managed the full product lifecycle of Cloud Services, from ideation and business case development to launch and post-launch optimization. Defined compelling value propositions, pricing models, go-to-market (GTM) strategies, operational processes, and sales enablement plans to ensure successful adoption and revenue growth.
- Drove Agile product development using Scrum and Kanban methodologies. Actively participated in sprint planning, agile backlog update, and iterative delivery cycles. Fostered a culture of continuous improvement and customer-centric innovation, ensuring rapid delivery of high-quality cloud features and services.
- Oversaw the Cloud Marketplace business, including the end-to-end management of the Microsoft Cloud Solution Provider (CSP) Program. Enabled seamless provisioning, billing, and support for Microsoft cloud services, contributing to increased partner engagement and recurring revenue streams.
- Established the VADS Cloud Exchange Partnership Program, creating a scalable ecosystem for Independent Software Vendors (ISVs) and global technology partners. This initiative supported the VADS Cloud Marketplace by expanding the catalogue of cloud-native solutions and enhancing value for enterprise customers.
- Developed and implemented a comprehensive Multi-Cloud Strategy Blueprint, enabling flexible, scalable, and vendor-agnostic cloud adoption across enterprise and government sectors.
- Successfully launched the VADS Marketplace within just five months, integrating a wide range of services including SaaS, PaaS, IaaS, and XaaS, into a unified omni-channel platform. This accelerated go-to-market execution and expanded digital service offerings for enterprise customers.
- Achieved Annual Operating Plan (AOP) target of RM 40 million/year through the successful commercialization of Microsoft licenses and services, contributing significantly to revenue growth and cloud business expansion.
Product Manager, IT Services, MAPM
VADS (Telekom Malaysia Berhad)
Kuala Lumpur
05.2012 - 01.2014
- Managed Account Product Management (MAPM) is an integrated product house for TM - focus on managed account segment, Enterprise, and the Government market.
- Oversaw the complete product lifecycle, from initial concept to market launch, by developing robust business and product development plans. Ensured each phase-from market research and feasibility analysis to design, testing, and rollout-was aligned with strategic goals and customer needs.
- Led the end-to-end execution of platform and service acquisition, including vendor evaluation, contract negotiation, and integration planning. Successfully secured and onboarded key technology platforms that enhanced the product portfolio, accelerated time-to-market, and supported long-term scalability.
- Successfully launched two new products within five months - Managed Service Desk and Technical Support Services targeted at SME and Enterprise markets, establishing a new revenue stream to drive business growth and expand the company's service portfolio.
- Led the successful delivery of the TM Group IT (GIT) IT Service Management (ITSM) project, managing the full lifecycle from planning to implementation. The initiative aligned with TM's digital transformation goals and enhanced service delivery across the organization.
- Successfully consolidated and migrated legacy internal systems to a modern ITSM platform, streamlining operations and improving service efficiency driving long-term cost savings for TM Group through reduced system maintenance, improved resource utilization, and enhanced automation.
- Streamlined product release cycles, employing agile project management techniques to accelerate time to market.
Asst. Manager Solution and Consultant
TM Global (Telekom Malaysia Berhad)
Kuala Lumpur
06.2010 - 05.2012
- Designed and developed advanced network solutions and architectures for international carriers and global service providers, including partners from Europe and the MEAF (Middle East and Africa) region such as Cable & Wireless (C&W) and SA Telkom. Delivered end-to-end network designs covering IP/MPLS backbone, international connectivity, and interconnection strategies to support high-availability and scalable services.
- Provided technical consultancy and solution design for a range of TM Global products, including IP Transit, Ethernet, IPLC, and VPN services. Ensured solutions met customer-specific requirements for latency, redundancy, and bandwidth scalability, while aligning with TM Global's infrastructure capabilities and service-level commitments.
- Collaborated with cross-functional teams including pre-sales, engineering, and operations to translate customer requirements into detailed network design documents, implementation plans, and integration strategies.
- Supported network integration and testing activities, ensuring seamless service delivery and compliance with global standards and best practices in carrier-grade networking.
Executive, Helpdesk and Performance Assurance
Fiberail Sdn Bhd
Kuala Lumpur, Kuala Lumpur
02.2008 - 05.2010
- Supervised the Help Desk team within the Network Control Center, ensuring timely and effective resolution of high-priority technical issues for end users. Provided hands-on support for escalated incidents, maintaining service continuity and minimizing downtime for critical business operations.
- Monitored and ensured network service performance met or exceeded defined KPIs, proactively identifying and addressing potential issues to maintain high availability, reliability, and customer satisfaction.
Technical Support Engineer
VADS Berhad
Kuala Lumpur, Kuala Lumpur
05.2007 - 10.2008
- Provided technical support to customers in the United States and Canada, specializing in home and Small Office/Home Office (SOHO) networking environments. Delivered remote assistance to troubleshoot connectivity issues, optimize network performance, and ensure seamless user experiences.
- Configured, maintained, and supported home routers and wireless networks, including tasks such as firmware updates, security settings, port forwarding, and device connectivity. Ensured proper setup and functionality of both wired and wireless components to meet customer needs.
- Handled escalated technical issues with a focus on first-call resolution, contributing to high customer satisfaction and reduced downtime for end users.
Education
Master Business Administration (MBA) -
National University of Malaysia
01.2013 - 01.2014
BAC of IT - Information System Engineering
Multimedia University
01.2003 - 01.2007
Skills
Product lifecycle management
Product development
Project planning
Product vision and strategy
Scrum framework
Design thinking
Vendor management
Stakeholder management
Goal setting
Cross functional leadership
User story creation
Attention to detail
Certification
Certified Scrum Product Owner
Timeline
Product Manager
Digital Nasional Berhad
12.2022 - Current
Product Manager, Business Fibre
Maxis Berhad
01.2021 - 12.2022
Product Manager, Cloud and ICT
TM ONE (Telekom Malaysia Berhad)
02.2014 - 12.2020
Master Business Administration (MBA) -
National University of Malaysia
01.2013 - 01.2014
Product Manager, IT Services, MAPM
VADS (Telekom Malaysia Berhad)
05.2012 - 01.2014
Asst. Manager Solution and Consultant
TM Global (Telekom Malaysia Berhad)
06.2010 - 05.2012
Executive, Helpdesk and Performance Assurance
Fiberail Sdn Bhd
02.2008 - 05.2010
Technical Support Engineer
VADS Berhad
05.2007 - 10.2008
BAC of IT - Information System Engineering
Multimedia University
01.2003 - 01.2007
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