Zainudin Bin Hamid

• Achieved consistent year-over-year growth in both sales and profitability, exceeding sales targets by 15% in 2020 and 20% in 2021.
• Led the dealership through the successful launch of the new BMW X5 and BMW 3 Series, contributing to a 30% increase in model-specific sales during the first quarter of their releases.
• Introduced a customer-first approach to sales and service, resulting in a 30% increase in customer satisfaction ratings and a 25% boost in repeat business.
• Spearheaded a digital transformation initiative, including a revamped website and online sales platform, which resulted in a 35% increase in online leads and a smoother customer journey.
• Optimized the service department by introducing streamlined processes, reducing service turnaround times by 15% and enhancing overall service efficiency.
• Implemented staff training programs, improving product knowledge and customer interaction, which led to a 15% increase in upselling premium BMW accessories and packages.
• Played a pivotal role in securing key fleet contracts with corporate clients, increasing corporate sales by 10%.
• Drove the dealership's strong performance during the pandemic by leveraging virtual consultations and contactless service options, maintaining strong sales and customer loyalty during challenging times.
• Leadership and Management: Lead and motivate a team of sales, service, and administrative staff to achieve dealership objectives.
• Financial Performance: Oversee the dealership's profit and loss (P&L) statements, ensuring profitability and financial health.
• Sales and Customer Experience: Drive sales growth by developing and executing effective sales strategies.
• Operational Excellence: Ensure the dealership operates smoothly and efficiently, adhering to all regulatory and compliance requirements.
• People Development: Identify training needs and provide ongoing coaching and development opportunities for staff.
• Account/Dealership Management: Manage key dealership accounts, ensuring strong relationships with partners/clients.
• Data-Driven Inventory Decisions: Use data analytics to track demand trends and optimize acquisition strategy.
• Localized Marketing: Develop marketing strategies that reflect the local market.

• Achieved Double - Digit Sales Growth. Increased new BMW vehicle sales by 15% YoY in 2018, surpassing BMW Malaysia's national growth average and positioning Ingress Auto as one of the top-performing dealers.
• Top National Sales Ranking. Led the sales team to secure a Top 3 Dealer Ranking in Malaysia for BMW retail units sold in 2017 and 2018, based on official BMW Malaysia performance metrics.
• Improved Sales Conversion Rate by 25%. Streamlined the lead-to-sale process through CRM optimization and structured sales training, raising conversion rates from 18% to 22.5%.
• Successfully Launched Key Models. Spearheaded the successful launch campaigns for the BMW G30 5 Series and the BMW X3 (G01), achieving 100% sell-through of initial allocation within 60 days.
• Introduced KPI-Driven Sales Culture. Implemented performance dashboards and monthly sales tracking, resulting in consistent target achievement for 7 out of 9 quarters.
• Enhanced Customer Retention & Upsell. Increased returning customer sales by 30% through personalized loyalty outreach and proactive follow-up programs.
• Team Development and Talent Growth. Mentored and promoted 3 senior sales consultants to Sales Manager or equivalent roles, building a high-performing bench for leadership succession.
• Sales Leadership & Strategy: Developed and implemented sales strategies to drive revenue growth for both new and pre-owned BMW vehicles.
• Team Development & Performance Management: Recruited, trained, and mentored the sales team, fostering a high-performance culture through ongoing coaching and development.
• Customer Relationship Management (CRM): Ensured exceptional customer satisfaction by overseeing the entire sales process, from lead generation to post-sale follow-up.
• Financial Management & Forecasting: Managed the sales department's budget and P&L, ensuring financial objectives were met through effective cost control.
• Collaboration & Reporting: Coordinated with BMW Malaysia to ensure alignment with brand objectives, sales targets, and promotional guidelines.
• Marketing & Promotional Campaigns: Led the execution of product launches, events, and campaigns to increase brand visibility and drive foot traffic to the dealership.
• Inventory Management & Order Planning: Worked with the inventory team to ensure the proper mix of vehicles, optimizing vehicle stocking and sales alignment to customer preferences.
• Compliance & Brand Standards: Ensured compliance with BMW's brand standards and quality expectations for all sales operations.

• Established the brand as one of the leading grey import motorcycle dealers in Johor, securing a significant market share within the first 2 years.
• Increased revenue by 40% in the first 12 months by tapping into under-served customer segments and offering exclusive motorcycle models.
• Launched social media campaigns that drove a 25% increase in web-generated leads and customer engagement.
• Developed strong relationships with suppliers from USA, Japan and Europe, ensuring consistent product availability and pricing competitiveness.
• Established connections with financial institutions to facilitate ownership experience in a newly emerging industry.
• Johor Bahru's first 3S center for grey import motorcycles offers sales, services, parts, accessories, apparel, and a riders' café with co-working space.
• Averaged 20 monthly sales, with a peak of 35 units over 2 years.
• Business Development & Strategy: Founded the company from scratch, establishing a profitable and sustainable business model in the grey import motorcycle sector.
• Operations & Supply Chain Management: Managed all operational aspects of the business, including inventory management, procurement of motorcycles, and the negotiation of pricing with overseas suppliers.
• Sales & Marketing Leadership: Developed and implemented comprehensive sales strategies that increased revenue, growing the customer base by 30% annually.
• Financial Management & Profitability: Led the company's financial planning, budgeting, and cash flow management to ensure profitability and sustainable growth.
• Customer Service & Relationship Building: Developed a customer-centric approach, building long-term relationships and establishing a reputation for reliability, quality, and customer support.
• Team Leadership & Human Resources: Recruited, trained, and led a dynamic team of sales, technical, and support staff.
• Compliance & Regulatory Oversight: Ensured full compliance with local regulations, including roadworthiness, safety standards, and environmental guidelines.

• Successfully boosted sales revenue by 25% within the first year through strategic marketing initiatives and customer engagement programs.
• Achieved a 90% customer satisfaction rate by implementing effective customer service training and feedback mechanisms.
• Reduced operational costs by 15% by streamlining processes and optimizing resource allocation.
• Mentored and developed a high-performing team, resulting in a 20% increase in employee retention and productivity.
• Led efforts to expand market presence in Kuala Lumpur and Balakong, increasing market share by 10%.
• Re-open the Kuala Lumpur outlet after a three-year closure to penetrate and capture the market in Kuala Lumpur city.
• Sales Management: Developed and implemented sales strategies to achieve branch targets and increase revenue.
• Customer Relations: Ensured high levels of customer satisfaction through effective service delivery and resolution of customer issues.
• Team Leadership: Managed and motivated a team of sales and service staff, providing training and development opportunities.
• Operational Oversight: Oversaw daily operations, ensuring compliance with company policies and industry regulations.
• Financial Management: Managed branch budgets, monitored financial performance, and implemented cost-saving measures.
• Marketing Initiatives: Organized marketing activities and events to promote brand awareness and attract new customers.
• Performance Monitoring: Conducted regular performance reviews and provided feedback to staff to drive continuous improvement.
• Market Analysis: Assessed market conditions and identified opportunities for growth and expansion.

• Company Overview: Official distributor of Proton vehicles in Malaysia.
• Successfully increased fleet vehicle sales by 20% year-over-year, exceeding the department's sales target for the year.
• Secured several high-profile corporate accounts, including government and large multinational companies, contributing to a 15% increase in enterprise segment revenue.
• Improved the sales conversion rate from 15% to 22%, implementing structured sales processes, team training, and focused lead generation techniques.
• Reduced the time required to prepare customized fleet proposals by 30% through the development of templated solutions and improved cross-department collaboration.
• Launched a customer loyalty program for fleet customers, resulting in a 25% increase in repeat business and improved long-term relationships with key clients.
• Official distributor of Proton vehicles in Malaysia.
• Strategic Sales Leadership: Developed and implemented the sales strategy for the Enterprise Sales Department.
• Team Management & Development: Led, mentored, and trained a team of sales professionals.
• Corporate Client Relationship Management: Managed high-value corporate accounts, negotiating long-term fleet contracts.
• Market & Competitor Analysis: Conducted in-depth market research and competitor analysis.
• Pricing & Proposal Management: Developed and presented customized fleet proposals and pricing packages.
• Cross-Functional Collaboration: Collaborated with the marketing department to tailor advertising and promotional campaigns.
• Reporting & Sales Forecasting: Provided regular reports to senior management on sales performance.

• Company Overview: Official distributor of Proton vehicles in Malaysia.
• Led the branch to exceed sales targets consistently for three years, achieving a 12% year-over-year growth in both vehicle sales and service revenue.
• Improved operational efficiency by reducing vehicle servicing turnaround time by 25% through process optimization.
• Achieved a customer satisfaction score of 95% or higher, consistently improving customer feedback.
• Reduced operational costs by 15% by optimizing inventory management practices.
• Developed and mentored a strong leadership team, leading to 5 staff promotions within the branch.
• Official distributor of Proton vehicles in Malaysia.
• Branch Management & Leadership: Led and managed a diverse team of sales, service, and administrative staff.
• Sales Operations & Revenue Management: Supervised the sales team, setting monthly and quarterly targets.
• Customer Service & Satisfaction: Ensured that customer service standards were consistently met.
• After-Sales & Service Management: Managed the service department operations.
• Financial Oversight & Reporting: Managed the branch's budget and financial performance.
• Staff Development & Training: Recruited, trained, and mentored staff members.
• Health & Safety Compliance: Ensured that all operational activities adhered to safety protocols.

• Successfully expanded MSTS Asia's client base by securing contracts with 5 major Oil and Gas and Maritime companies in Southeast Asia, contributing to 25% revenue growth in just 10 months.
• Drove a 20% increase in regional sales by introducing tailored training programs and certification courses.
• Negotiated and established long-term partnerships with key players in the Oil and Gas and Maritime industries.
• Successfully entered the Thai and Indonesian markets, establishing MSTS Asia as a trusted provider of safety training.
• Developed and launched 2 new safety certification courses specifically designed for offshore workers.
• Market Expansion & Strategic Planning: Developed and executed business development strategies.
• Client Acquisition & Relationship Management: Established strong relationships with key stakeholders.
• Product and Service Development: Led the development of new training programs and certification services.
• Cross-Country Team Leadership: Led a team of business development managers and sales professionals.
• Marketing and Branding: Worked closely with the marketing team to develop promotional campaigns.
• Sales Strategy & Forecasting: Led sales forecasting efforts and tracked key performance indicators.
• Regulatory Compliance and Standards: Ensured that all training and certification programs complied with local and international safety regulations.

• Led the Jaguar and Daimler sales teams to achieve a 20% increase in sales volume year-over-year.
• Surpassed annual sales targets by 15%, consistently outperforming set goals.
• Secured long-term contracts with high-net-worth clients and corporate customers.
• Successfully expanded and enhanced the dealer network by establishing new partnerships.
• Introduced a series of customer loyalty programs and VIP events, improving customer retention by 25%.
• Sales Strategy Development: Developed and executed the national sales strategy for Jaguar and Daimler cars.
• Team Leadership & Performance Management: Led, mentored, and managed a team of sales managers and sales consultants.
• Customer Relationship Management: Fostered and maintained strong relationships with key clients.
• Dealer Network & Retail Operations: Managed the relationship with authorized Jaguar and Daimler dealerships.
• Sales Forecasting & Reporting: Prepared and presented sales forecasts, budgets, and performance reports.
• Brand Building & Market Expansion: Collaborated with the marketing department to enhance the brand's image.

• Led the sales team to achieve a 25% increase in sales volume within just four months.
• Consistently exceeded sales targets, driving 20% growth over the quarterly sales forecast.
• Strengthened relationships with authorized dealerships, leading to improved showroom performance.
• Successfully expanded Land Rover's customer base, focusing on high-value corporate fleets.
• Spearheaded the development of targeted marketing and sales campaigns.
• Sales Strategy Development: Developed and executed national sales strategies aimed at increasing Land Rover's market share.
• Team Leadership & Sales Management: Led and managed a team of sales managers and sales consultants.
• Dealer Network Management: Managed relationships with authorized Land Rover dealerships.
• Client Acquisition & Retention: Focused on acquiring high-value corporate clients, fleet sales, and affluent individual buyers.
• Market Analysis & Reporting: Regularly analysed sales data and performance metrics.
• Brand Development & Marketing Coordination: Collaborated with the marketing department to develop promotional campaigns.

Key Accomplishments:

• Successfully increased regional sales by 15% year-over-year, outpacing national growth targets during the tenure.
• Led the launch of a targeted marketing campaign for the new Range Rover model, contributing to a 30% increase in brand awareness within the region.
• Implemented a customer satisfaction program that resulted in a 25% improvement in customer feedback scores and retention rates.
• Played a pivotal role in expanding the dealer network, adding 3 new dealerships to the region and increasing overall brand reach.
• Streamlined operational processes, resulting in a 20% improvement in service turnaround times and reduced customer complaints by 18%.
• Developed a comprehensive training program for sales teams, leading to a 40% improvement in team sales performance across the Southern region.

Job Description:

• Led and managed Land Rover’s Southern region operations, overseeing sales, service, and marketing strategies for key dealerships.
• Developed and executed regional business plans in alignment with corporate goals to drive brand growth, increase market share, and enhance customer satisfaction.
• Directed a cross-functional team of sales, service, and marketing professionals to ensure exceptional customer service and efficient business operations across the region.
• Fostered strong relationships with key stakeholders, including dealerships, suppliers, and corporate partners, to strengthen Land Rover's brand presence and ensure consistent product quality and service delivery.
• Analysed market trends and competitor activities to identify business opportunities, adjusting strategies to maximize regional performance and profitability.
• Conducted regular performance reviews and coaching sessions for sales teams, promoting continuous learning and achievement of sales targets.

• Championed energy-saving initiatives throughout the facility, ultimately reducing operational costs.
• Spearheaded Lean Six Sigma projects that led to significant cost savings while maintaining high-quality standards.
• Served as a liaison between upper management and frontline workers, conveying pertinent information from both sides to drive strategic decision making.
• Optimized inventory management systems, leading to reduced waste and cost savings for the company.