Summary
Overview
Work History
Education
Skills
Timeline
Generic
Zainudin Bin Hamid

Zainudin Bin Hamid

Shah Alam

Summary

Experienced Dealer Principal with a strong grasp of market conditions and regional preferences. Decisive and hardworking leader adept at implementing proactive updates to policies and procedures. Ready to utilize 24 years of progressive automotive experience to improve business operations. Skilled in streamlining operations, reducing costs, and enhancing organizational efficiency through independent decision-making and sound judgment for company success.

Overview

27
27
years of professional experience

Work History

Dealer Principal

Ingress Auto Sdn Bhd
02.2019 - Current
  • Achieved consistent year-over-year growth in both sales and profitability, exceeding sales targets by 15% in 2020 and 20% in 2021.
  • Led the dealership through the successful launch of the new BMW X5 and BMW 3 Series, contributing to a 30% increase in model-specific sales during the first quarter of their releases.
  • Introduced a customer-first approach to sales and service, resulting in a 30% increase in customer satisfaction ratings and a 25% boost in repeat business.
  • Spearheaded a digital transformation initiative, including a revamped website and online sales platform, which resulted in a 35% increase in online leads and a smoother customer journey.
  • Optimized the service department by introducing streamlined processes, reducing service turnaround times by 15% and enhancing overall service efficiency.
  • Implemented staff training programs, improving product knowledge and customer interaction, which led to a 15% increase in upselling premium BMW accessories and packages.
  • Played a pivotal role in securing key fleet contracts with corporate clients, increasing corporate sales by 10%.
  • Drove the dealership's strong performance during the pandemic by leveraging virtual consultations and contactless service options, maintaining strong sales and customer loyalty during challenging times.
  • Leadership and Management: Lead and motivate a team of sales, service, and administrative staff to achieve dealership objectives.
  • Financial Performance: Oversee the dealership's profit and loss (P&L) statements, ensuring profitability and financial health.
  • Sales and Customer Experience: Drive sales growth by developing and executing effective sales strategies.
  • Operational Excellence: Ensure the dealership operates smoothly and efficiently, adhering to all regulatory and compliance requirements.
  • People Development: Identify training needs and provide ongoing coaching and development opportunities for staff.
  • Account/Dealership Management: Manage key dealership accounts, ensuring strong relationships with partners/clients.
  • Data-Driven Inventory Decisions: Use data analytics to track demand trends and optimize acquisition strategy.
  • Localized Marketing: Develop marketing strategies that reflect the local market.

Head of Sales

Ingress Auto Sdn Bhd
10.2016 - 01.2019
  • Achieved Double - Digit Sales Growth. Increased new BMW vehicle sales by 15% YoY in 2018, surpassing BMW Malaysia's national growth average and positioning Ingress Auto as one of the top-performing dealers.
  • Top National Sales Ranking. Led the sales team to secure a Top 3 Dealer Ranking in Malaysia for BMW retail units sold in 2017 and 2018, based on official BMW Malaysia performance metrics.
  • Improved Sales Conversion Rate by 25%. Streamlined the lead-to-sale process through CRM optimization and structured sales training, raising conversion rates from 18% to 22.5%.
  • Successfully Launched Key Models. Spearheaded the successful launch campaigns for the BMW G30 5 Series and the BMW X3 (G01), achieving 100% sell-through of initial allocation within 60 days.
  • Introduced KPI-Driven Sales Culture. Implemented performance dashboards and monthly sales tracking, resulting in consistent target achievement for 7 out of 9 quarters.
  • Enhanced Customer Retention & Upsell. Increased returning customer sales by 30% through personalized loyalty outreach and proactive follow-up programs.
  • Team Development and Talent Growth. Mentored and promoted 3 senior sales consultants to Sales Manager or equivalent roles, building a high-performing bench for leadership succession.
  • Sales Leadership & Strategy: Developed and implemented sales strategies to drive revenue growth for both new and pre-owned BMW vehicles.
  • Team Development & Performance Management: Recruited, trained, and mentored the sales team, fostering a high-performance culture through ongoing coaching and development.
  • Customer Relationship Management (CRM): Ensured exceptional customer satisfaction by overseeing the entire sales process, from lead generation to post-sale follow-up.
  • Financial Management & Forecasting: Managed the sales department's budget and P&L, ensuring financial objectives were met through effective cost control.
  • Collaboration & Reporting: Coordinated with BMW Malaysia to ensure alignment with brand objectives, sales targets, and promotional guidelines.
  • Marketing & Promotional Campaigns: Led the execution of product launches, events, and campaigns to increase brand visibility and drive foot traffic to the dealership.
  • Inventory Management & Order Planning: Worked with the inventory team to ensure the proper mix of vehicles, optimizing vehicle stocking and sales alignment to customer preferences.
  • Compliance & Brand Standards: Ensured compliance with BMW's brand standards and quality expectations for all sales operations.

Founder & General Manager

Spacebikes Sdn. Bhd.
12.2013 - 09.2016
  • Established the brand as one of the leading grey import motorcycle dealers in Johor, securing a significant market share within the first 2 years.
  • Increased revenue by 40% in the first 12 months by tapping into under-served customer segments and offering exclusive motorcycle models.
  • Launched social media campaigns that drove a 25% increase in web-generated leads and customer engagement.
  • Developed strong relationships with suppliers from USA, Japan and Europe, ensuring consistent product availability and pricing competitiveness.
  • Established connections with financial institutions to facilitate ownership experience in a newly emerging industry.
  • Johor Bahru's first 3S center for grey import motorcycles offers sales, services, parts, accessories, apparel, and a riders' café with co-working space.
  • Averaged 20 monthly sales, with a peak of 35 units over 2 years.
  • Business Development & Strategy: Founded the company from scratch, establishing a profitable and sustainable business model in the grey import motorcycle sector.
  • Operations & Supply Chain Management: Managed all operational aspects of the business, including inventory management, procurement of motorcycles, and the negotiation of pricing with overseas suppliers.
  • Sales & Marketing Leadership: Developed and implemented comprehensive sales strategies that increased revenue, growing the customer base by 30% annually.
  • Financial Management & Profitability: Led the company's financial planning, budgeting, and cash flow management to ensure profitability and sustainable growth.
  • Customer Service & Relationship Building: Developed a customer-centric approach, building long-term relationships and establishing a reputation for reliability, quality, and customer support.
  • Team Leadership & Human Resources: Recruited, trained, and led a dynamic team of sales, technical, and support staff.
  • Compliance & Regulatory Oversight: Ensured full compliance with local regulations, including roadworthiness, safety standards, and environmental guidelines.

Branch Manager

Motorimage Sdn. Bhd.
10.2012 - 12.2013
  • Successfully boosted sales revenue by 25% within the first year through strategic marketing initiatives and customer engagement programs.
  • Achieved a 90% customer satisfaction rate by implementing effective customer service training and feedback mechanisms.
  • Reduced operational costs by 15% by streamlining processes and optimizing resource allocation.
  • Mentored and developed a high-performing team, resulting in a 20% increase in employee retention and productivity.
  • Led efforts to expand market presence in Kuala Lumpur and Balakong, increasing market share by 10%.
  • Re-open the Kuala Lumpur outlet after a three-year closure to penetrate and capture the market in Kuala Lumpur city.
  • Sales Management: Developed and implemented sales strategies to achieve branch targets and increase revenue.
  • Customer Relations: Ensured high levels of customer satisfaction through effective service delivery and resolution of customer issues.
  • Team Leadership: Managed and motivated a team of sales and service staff, providing training and development opportunities.
  • Operational Oversight: Oversaw daily operations, ensuring compliance with company policies and industry regulations.
  • Financial Management: Managed branch budgets, monitored financial performance, and implemented cost-saving measures.
  • Marketing Initiatives: Organized marketing activities and events to promote brand awareness and attract new customers.
  • Performance Monitoring: Conducted regular performance reviews and provided feedback to staff to drive continuous improvement.
  • Market Analysis: Assessed market conditions and identified opportunities for growth and expansion.

Head of Enterprise Sales Department

Proton Edar Sdn. Bhd.
09.2011 - 08.2012
  • Company Overview: Official distributor of Proton vehicles in Malaysia.
  • Successfully increased fleet vehicle sales by 20% year-over-year, exceeding the department's sales target for the year.
  • Secured several high-profile corporate accounts, including government and large multinational companies, contributing to a 15% increase in enterprise segment revenue.
  • Improved the sales conversion rate from 15% to 22%, implementing structured sales processes, team training, and focused lead generation techniques.
  • Reduced the time required to prepare customized fleet proposals by 30% through the development of templated solutions and improved cross-department collaboration.
  • Launched a customer loyalty program for fleet customers, resulting in a 25% increase in repeat business and improved long-term relationships with key clients.
  • Official distributor of Proton vehicles in Malaysia.
  • Strategic Sales Leadership: Developed and implemented the sales strategy for the Enterprise Sales Department.
  • Team Management & Development: Led, mentored, and trained a team of sales professionals.
  • Corporate Client Relationship Management: Managed high-value corporate accounts, negotiating long-term fleet contracts.
  • Market & Competitor Analysis: Conducted in-depth market research and competitor analysis.
  • Pricing & Proposal Management: Developed and presented customized fleet proposals and pricing packages.
  • Cross-Functional Collaboration: Collaborated with the marketing department to tailor advertising and promotional campaigns.
  • Reporting & Sales Forecasting: Provided regular reports to senior management on sales performance.

Branch Operations Manager

Proton Edar Sdn. Bhd.
10.2008 - 09.2011
  • Company Overview: Official distributor of Proton vehicles in Malaysia.
  • Led the branch to exceed sales targets consistently for three years, achieving a 12% year-over-year growth in both vehicle sales and service revenue.
  • Improved operational efficiency by reducing vehicle servicing turnaround time by 25% through process optimization.
  • Achieved a customer satisfaction score of 95% or higher, consistently improving customer feedback.
  • Reduced operational costs by 15% by optimizing inventory management practices.
  • Developed and mentored a strong leadership team, leading to 5 staff promotions within the branch.
  • Official distributor of Proton vehicles in Malaysia.
  • Branch Management & Leadership: Led and managed a diverse team of sales, service, and administrative staff.
  • Sales Operations & Revenue Management: Supervised the sales team, setting monthly and quarterly targets.
  • Customer Service & Satisfaction: Ensured that customer service standards were consistently met.
  • After-Sales & Service Management: Managed the service department operations.
  • Financial Oversight & Reporting: Managed the branch's budget and financial performance.
  • Staff Development & Training: Recruited, trained, and mentored staff members.
  • Health & Safety Compliance: Ensured that all operational activities adhered to safety protocols.

Head of Business Development

MSTS Asia Sdn. Bhd.
01.2008 - 10.2008
  • Successfully expanded MSTS Asia's client base by securing contracts with 5 major Oil and Gas and Maritime companies in Southeast Asia, contributing to 25% revenue growth in just 10 months.
  • Drove a 20% increase in regional sales by introducing tailored training programs and certification courses.
  • Negotiated and established long-term partnerships with key players in the Oil and Gas and Maritime industries.
  • Successfully entered the Thai and Indonesian markets, establishing MSTS Asia as a trusted provider of safety training.
  • Developed and launched 2 new safety certification courses specifically designed for offshore workers.
  • Market Expansion & Strategic Planning: Developed and executed business development strategies.
  • Client Acquisition & Relationship Management: Established strong relationships with key stakeholders.
  • Product and Service Development: Led the development of new training programs and certification services.
  • Cross-Country Team Leadership: Led a team of business development managers and sales professionals.
  • Marketing and Branding: Worked closely with the marketing team to develop promotional campaigns.
  • Sales Strategy & Forecasting: Led sales forecasting efforts and tracked key performance indicators.
  • Regulatory Compliance and Standards: Ensured that all training and certification programs complied with local and international safety regulations.

National Head of Sales

Sisma Auto (KL) Sdn. Bhd.
11.2006 - 12.2007
  • Led the Jaguar and Daimler sales teams to achieve a 20% increase in sales volume year-over-year.
  • Surpassed annual sales targets by 15%, consistently outperforming set goals.
  • Secured long-term contracts with high-net-worth clients and corporate customers.
  • Successfully expanded and enhanced the dealer network by establishing new partnerships.
  • Introduced a series of customer loyalty programs and VIP events, improving customer retention by 25%.
  • Sales Strategy Development: Developed and executed the national sales strategy for Jaguar and Daimler cars.
  • Team Leadership & Performance Management: Led, mentored, and managed a team of sales managers and sales consultants.
  • Customer Relationship Management: Fostered and maintained strong relationships with key clients.
  • Dealer Network & Retail Operations: Managed the relationship with authorized Jaguar and Daimler dealerships.
  • Sales Forecasting & Reporting: Prepared and presented sales forecasts, budgets, and performance reports.
  • Brand Building & Market Expansion: Collaborated with the marketing department to enhance the brand's image.

National Head of Sales

Land Rover (Malaysia) Sdn. Bhd.
06.2006 - 10.2006
  • Led the sales team to achieve a 25% increase in sales volume within just four months.
  • Consistently exceeded sales targets, driving 20% growth over the quarterly sales forecast.
  • Strengthened relationships with authorized dealerships, leading to improved showroom performance.
  • Successfully expanded Land Rover's customer base, focusing on high-value corporate fleets.
  • Spearheaded the development of targeted marketing and sales campaigns.
  • Sales Strategy Development: Developed and executed national sales strategies aimed at increasing Land Rover's market share.
  • Team Leadership & Sales Management: Led and managed a team of sales managers and sales consultants.
  • Dealer Network Management: Managed relationships with authorized Land Rover dealerships.
  • Client Acquisition & Retention: Focused on acquiring high-value corporate clients, fleet sales, and affluent individual buyers.
  • Market Analysis & Reporting: Regularly analysed sales data and performance metrics.
  • Brand Development & Marketing Coordination: Collaborated with the marketing department to develop promotional campaigns.

Regional Manager - Southern Region

Land Rover (Malaysia) Sdn. Bhd.
06.2004 - 06.2006

Key Accomplishments:

  • Successfully increased regional sales by 15% year-over-year, outpacing national growth targets during the tenure.
  • Led the launch of a targeted marketing campaign for the new Range Rover model, contributing to a 30% increase in brand awareness within the region.
  • Implemented a customer satisfaction program that resulted in a 25% improvement in customer feedback scores and retention rates.
  • Played a pivotal role in expanding the dealer network, adding 3 new dealerships to the region and increasing overall brand reach.
  • Streamlined operational processes, resulting in a 20% improvement in service turnaround times and reduced customer complaints by 18%.
  • Developed a comprehensive training program for sales teams, leading to a 40% improvement in team sales performance across the Southern region.

Job Description:

  • Led and managed Land Rover’s Southern region operations, overseeing sales, service, and marketing strategies for key dealerships.
  • Developed and executed regional business plans in alignment with corporate goals to drive brand growth, increase market share, and enhance customer satisfaction.
  • Directed a cross-functional team of sales, service, and marketing professionals to ensure exceptional customer service and efficient business operations across the region.
  • Fostered strong relationships with key stakeholders, including dealerships, suppliers, and corporate partners, to strengthen Land Rover's brand presence and ensure consistent product quality and service delivery.
  • Analysed market trends and competitor activities to identify business opportunities, adjusting strategies to maximize regional performance and profitability.
  • Conducted regular performance reviews and coaching sessions for sales teams, promoting continuous learning and achievement of sales targets.

Senior Manufacturing Superintendent

Intel Technology (M) Sdn. Bhd.
12.1997 - 04.2001
  • Championed energy-saving initiatives throughout the facility, ultimately reducing operational costs.
  • Spearheaded Lean Six Sigma projects that led to significant cost savings while maintaining high-quality standards.
  • Served as a liaison between upper management and frontline workers, conveying pertinent information from both sides to drive strategic decision making.
  • Optimized inventory management systems, leading to reduced waste and cost savings for the company.

Education

Bachelor in Business Administration (Hons.) - Finance and Psychology

Universiti Utara Malaysia

Matriculation Certificate - undefined

Universiti Utara Malaysia

Sijil Pelajaran Malaysia - undefined

Sekolah Muzaffar Syah

Sijil Rendah Pelajaran - undefined

Sekolah Muzaffar Syah

Skills

    • Proficient in strategic leadership

    • Leadership in team development

    • Experienced in managing organizational change

    • Performance assessment strategies

    • Experience in automotive operations

    • Production management

    • Expertise in grey market dynamics

    • Strategic sales implementation

    • Client Acquisition & Retention

    • Marketing & Branding

    • Efficiency enhancement

    • Supply Chain & Inventory Management

    • Project Management

    • Data-Driven Decision Making

    • Technical Product Knowledge

Timeline

Dealer Principal

Ingress Auto Sdn Bhd
02.2019 - Current

Head of Sales

Ingress Auto Sdn Bhd
10.2016 - 01.2019

Founder & General Manager

Spacebikes Sdn. Bhd.
12.2013 - 09.2016

Branch Manager

Motorimage Sdn. Bhd.
10.2012 - 12.2013

Head of Enterprise Sales Department

Proton Edar Sdn. Bhd.
09.2011 - 08.2012

Branch Operations Manager

Proton Edar Sdn. Bhd.
10.2008 - 09.2011

Head of Business Development

MSTS Asia Sdn. Bhd.
01.2008 - 10.2008

National Head of Sales

Sisma Auto (KL) Sdn. Bhd.
11.2006 - 12.2007

National Head of Sales

Land Rover (Malaysia) Sdn. Bhd.
06.2006 - 10.2006

Regional Manager - Southern Region

Land Rover (Malaysia) Sdn. Bhd.
06.2004 - 06.2006

Senior Manufacturing Superintendent

Intel Technology (M) Sdn. Bhd.
12.1997 - 04.2001

Bachelor in Business Administration (Hons.) - Finance and Psychology

Universiti Utara Malaysia

Matriculation Certificate - undefined

Universiti Utara Malaysia

Sijil Pelajaran Malaysia - undefined

Sekolah Muzaffar Syah

Sijil Rendah Pelajaran - undefined

Sekolah Muzaffar Syah
Zainudin Bin Hamid