Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ricson Ham

Dealer Principal
Alor Star, Kedah

Summary

Results-focused Dealer Principal with 10+ years of banking expertise in hire purchase financing and 1+ year leading a premium BMW dealership, driving operational excellence, revenue growth, and market leadership. Proven ability to merge financial acumen with automotive retail strategy to maximize profitability and customer loyalty.


Overview

13
13
years of professional experience

Work History

Dealer Principal

Lee Motors Auto Care Sdn Bhd
06.2024 - Current
  • Enhanced customer satisfaction through the development of strong relationships and personalized service.
  • Increased dealership sales by implementing innovative marketing strategies and campaigns.
  • Determined monthly and yearly forecasts in terms of unit sales, gross profit objectives and departmental profits.
  • Led dealership to achieve top rankings in regional sales performance, outpacing competitors consistently.
  • Established a strong company culture that promoted teamwork, accountability, and excellence across all departments.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

Business Manager

Public Bank Berhad
03.2022 - 05.2024
  • Overseeing the day-to-day operations of the Hire Purchase Centre, including hire purchase application processing and management.
  • Create & implementing sales & marketing plans & activities to achieve business growth target for hire purchase financing & also cross selling targets for non-interest income.
  • Building and maintaining strong relationships with clients and dealerships to foster business growth and customer satisfaction while ensuring all activities comply with bank policies & relevant regulations.
  • Last but not least, providing guidance, training, and support to a team of staff within the hire purchase department.

Senior Sales & Marketing Executives

Public Bank Berhad
04.2012 - 03.2022
  • Championed innovative promotional events that captured consumer interest while generating substantial buzz within the industry sector.
  • Implemented comprehensive training programs that elevated the skillsets of sales representatives, improving team productivity levels significantly.
  • Analyzed performance metrics to identify areas for improvement, leading to increased conversion rates and overall profitability.
  • Enhanced company brand image through effective public relations initiatives and media outreach strategies.
  • Forged strategic alliances with complementary businesses to establish mutually beneficial referral networks yielding considerable lead generation outcomes.
  • Streamlined sales processes to increase efficiency, resulting in a higher volume of closed deals.

Education

Bachelor in Finance With Honours - Finance

Universiti Utara Malaysia
Sintok, Kedah, Malaysia
04.2001 -

Skills

    Resource allocation management

    Client engagement

    Sales strategy development

    Collaborative teamwork

    Commitment to continuous learning

    Team-oriented collaboration skills

    Effective problem resolution

    Customer complaint resolution

    Problem-solving abilities

    Strategic team guidance

    Proficient in managing multiple tasks

Timeline

Dealer Principal

Lee Motors Auto Care Sdn Bhd
06.2024 - Current

Business Manager

Public Bank Berhad
03.2022 - 05.2024

Senior Sales & Marketing Executives

Public Bank Berhad
04.2012 - 03.2022

Bachelor in Finance With Honours - Finance

Universiti Utara Malaysia
04.2001 -

Similar Profiles

CREATE PROFILE
Ricson HamDealer Principal