VICNESWARY BALAKRISHNAN
Marketing And Communications Specialist
Puchong
Summary
A biologist at heart, a marketer by profession, and a visionary by nature, I combine scientific curiosity with strategic thinking to drive impactful marketing initiatives. With a passion for storytelling and a keen eye for innovation, I craft compelling campaigns that captivate audiences and elevate brand presence. With expertise in digital marketing strategies, social media management, and content creation, I strive to enhance brand awareness and audience engagement through innovative communication techniques.
Overview
4
4
years of professional experience
4
4
Certificates
3
3
Languages
9
9
years of post-secondary education
Work History
Marketing and Communications Executive
Brand Finance
12.2024 - Current
- Develop, proofread, and oversee the integration of content with design across various platforms, including sector/country-focused brand valuation reports, press releases, advertising copy, and social media content.
- Manage brand/media relations, securing strategic brand positioning opportunities.
- Collaborate with global teams and cross-functional stakeholders to ensure marketing and communications initiatives align with strategic objectives.
- Support wider strategic initiatives, including the planning and execution of company events and corporate engagements.
- Assist in meeting tight deadlines by effectively managing resources, prioritizing tasks, and maintaining workflow efficiency.
Senior Executive, PR & Communications
National Cancer Society Malaysia
01.2022 - 09.2022
- Produced, edited, and published > 30 videos within a year of employment.
- One of the video was recognized in the ‘World Cancer Day 2022 Symposium’ organized by the Ministry of Health, Malaysia (MOH).
- Content creation for social media accounts (Instagram and Facebook), website articles, and other written manuscripts on branding initiatives.
- Involved in delivering an article on World Cancer Day 2022. The core of the article revolves around the care gaps found in the Malaysian cancer landscape.
- Increased follower count for Instagram account by 60% in 6 months.
- Responsible for executing social media campaigns to drive and increase performance metrics (impression and engagement) in partnership with pharmaceutical companies and other non-profit entities.
Marketing Executive
ECRI Berhad
08.2021 - 12.2021
- Responsible for creating and publishing content for company’s LinkedIn business page and have successfully increased the number of followers by 15% within 2 months of taking on the account.
- Liaised with healthcare conference organizers and patient safety communities to introduce and market in-house consultants/healthcare experts.
- Engaged with ‘Ethical Principles in Health Care’ (EPiHC) to promote our initiative in conjunction with World Patient Safety Day.
- Liaised with Informa Markets to market our abstract on Health Information Technology.
- Created videos and digital artworks which accommodate business and project demands.
Solution Specialist (Consultant) cum Marketing Executive
QueueMed HealthTech Sdn Bhd
07.2020 - 07.2021
- Curated and designed marketing content (video, artworks, and social media posts).
- Tracked weekly engagement rates from social media and implement improvement plans for better brand presence.
- Conducted sales and marketing pitches to doctors and clients effectively.
- Developed pipelines to penetrate into the veterinarian market for one of our product (QueueMed’s mobile queue).
- Key achievement: Executed an online marketing campaign with ‘The National Autism Society of Malaysia’ (NASOM) in conjunction with World Autism Day and have achieved ~RM 30k of revenue in 1 month.
Trainee Genetic Counselor
Cancer Research Malaysia
03.2018 - 07.2018
- Worked under the familial cancer team of CRM.
- Gained experience and knowledge on familial breast cancer, the therapies recommended for breast cancer patients, surgical procedures, and genetic counselling.
- Interacted with breast cancer patients by visiting them in their wards and via phone calls for research purposes.
- Key Achievement: Have successfully recruited almost 200 breast cancer patients in the MyBRCA study within 4 months.
Research Assistant
Universiti Putra Malaysia
06.2017 - 09.2017
- Optimized the SDS-PAGE protocol for ten different gelatin sources.
- Conducted Bradford assay to quantify gelatin proteins for SDS-PAGE.
- Analyzed the resolution of the protein bands via Quantity one 4.6.6 (Basic) program.
- Identification of diatoms was conducted as a second project.
Education
Master of Science - M. Med (Genetic Counselling)
National University of Malaysia
09.2022 - 11.2024
MBA - Marketing
National University of Malaysia
09.2019 - 11.2021
Bachelor of Science - Genetics And Molecular Biology
University Malaya
09.2014 - 11.2018
Skills
Social media literacy
Certification
Best Oral Presenter
Additional Information
References
Gayathri Saravana Kumar, Brand Finance, Marketing Director Asia Pacific
Tel: +65 6016 8330
E: g.saravanakumar@brandfinance.com
Christina Low, National Cancer Society Malaysia, PR & Communications Manager
Tel: +60 16-378 5432
E: christinalow@cancer.org.my
Hobbies
· Listening to music
· Reading
· Dancing
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