Summary
Overview
Work History
Education
Skills
Accomplishments
Expertise
Personal Information
References
Timeline
Generic
Agnel Timothy Nathan

Agnel Timothy Nathan

Puchong

Summary

Digital Marketing professional with background in creating and executing effective marketing campaigns. Known for delivering impactful results that elevate brand presence and customer engagement. Reliable team player with focus on collaboration and adaptability, bringing skills in digital marketing, content creation, and strategic planning.

Overview

9
9
years of professional experience

Work History

Performance Marketing Specialist

MYSENSE SDN BHD
11.2023 - Current
  • Maximized campaign ROI through effective optimization on Meta, TikTok, and LinkedIn.
  • Increased conversions by implementing A/B testing for creatives and audience segments.
  • Streamlined budget management, enhancing efficiency in achieving campaign goals.
  • Delivered insights and reports highlighting key performance metrics to stakeholders.
  • Aligned marketing strategies through collaboration with content and design teams.
  • Guided over 25+ clients on compliant marketing strategies, ensuring adherence to industry regulations.

Digital Marketer

SMART INTERNATIONAL AESTHETIC SDN BHD
12.2021 - 11.2023
  • Identified market trends by conducting thorough research and competitor analysis.
  • Developed landing pages and websites using Elementor for enhanced user experience.
  • Managed WordPress hosting platforms through GoDaddy, ensuring optimal performance.
  • Analyzed ROI monthly, justifying KPI goals for upcoming marketing campaigns.
  • Edited engaging video content using Adobe Premiere Pro for social media ads.
  • Crafted written content for website blogs to enhance online presence.

Sales Executive

POPSICAL KARAOKE SDN BHD
10.2019 - 12.2021
  • Customer service management.
  • Sales and marketing.
  • Ensure availability of products and accessories.
  • Provide training for Junior sales executives.

Sales Executive

OPPO MALAYSIA
01.2017 - 01.2018
  • Customer service management.
  • Sales and marketing.
  • Ensure availability of products and accessories.

Education

Bsc (Hons) - Marketing with Law

Aberystwyth University
01.2021

Foundation in Arts -

Brickfields Asia College PJ
01.2018

Sijil Pelajaran Malaysia -

SMK Bandar Kinrara Seksyen 4
01.2015

Skills

  • Google Ads Manager
  • Facebook Ads Manager
  • Tiktok Ads Manager
  • Linkedin Ads Manager
  • Google Analytics
  • Google Search Console
  • Semrush
  • Wordpress
  • Cpanel
  • Hostinger

Accomplishments

  • Delivered high-performing TikTok campaigns for Watsons (QV), driving over RM100K in tracked sales through TikTok Ads Manager.
  • Increased a beauty brand, Cuura's, sales from RM64,541 in 2023 to RM220,000 in 2024 (A 240% increase in sales compared to previous year, and ROAS reaching up to 30).
  • Experienced with essential marketing integrations such as Google Search Console, LinkedIn CAPI, Semrush, HubSpot, Pabbly, Sprout Social, and Google Analytics for tracking, reporting, and performance optimization.
  • Managed automotive ad campaigns that directly contributed to RM100K+ in vehicle sales.
  • Achieved a 1,276% increase in HOMEDEC pre-registration sign-ups through optimized Meta campaigns and improved lead acquisition strategies.
  • Managed campaigns and delivered comprehensive ads performance reports for Agrobank, Toyo Tires, Yamaha, PETRONAS, QV, and Brother Printers, presenting optimization insights, top-performing placements, age groups, regions, and creative learnings, while also developing budget distribution strategies and proposal decks to guide clients on the ideal allocation across Meta, Google and TikTok.
  • Managed full-funnel digital marketing on Meta Ads, Google Ads, SEO, and basic website building.
  • Managed digital marketing campaigns across multiple industries, including Automotive, Healthcare, FMCG, Finance, Events, and Technology.
  • Implemented automation solutions including a transparency view for Meta ads, improving campaign tracking, reporting efficiency, and workflow management.

Expertise

Google Ads Manager, Facebook Ads Manager, TikTok Ads Manager, LinkedIn Ads Manager, Google Analytics, Google Search Console, Semrush, Wordpress, Hosting Channel - Cpanel & Hostinger, Website Builder - Elementor, Canva, Capcut, Adobe Premiere Pro

Personal Information

  • Ethnicity: Indian
  • Date of Birth: 10/05/98
  • Gender: Male
  • Nationality: Malaysian

References

Upon Request

Timeline

Performance Marketing Specialist

MYSENSE SDN BHD
11.2023 - Current

Digital Marketer

SMART INTERNATIONAL AESTHETIC SDN BHD
12.2021 - 11.2023

Sales Executive

POPSICAL KARAOKE SDN BHD
10.2019 - 12.2021

Sales Executive

OPPO MALAYSIA
01.2017 - 01.2018

Foundation in Arts -

Brickfields Asia College PJ

Sijil Pelajaran Malaysia -

SMK Bandar Kinrara Seksyen 4

Bsc (Hons) - Marketing with Law

Aberystwyth University
Agnel Timothy Nathan