Tina Jamaluddin
Business and Policy Leader
Kuala Lumpur,14
Summary
Accomplished leader with over 20 years of cross-functional experience across government affairs, business development, and international trade. Proven track record in shaping public policy, navigating complex regulatory environments, and driving strategic initiatives across ASEAN. Adept at fostering high-level partnerships between government bodies, private sector players, and international organizations. Extensive experience in the digital economy, supply chain optimization, and sustainable business practices.
Overview
19
19
years of professional experience
Work History
Chief Country Representative – Malaysia
US-ASEAN Business Council
4 2018 - Current
- Serve as the primary liaison between U.S private sector, the Government of Malaysia, and U.S. Diplomatic entities, fostering high-level dialogue to shape policy across key industries.
- Spearhead the Council’s engagement with ASEAN Secretariat, Heads of State, Ministers and top executives from U.S. multinational companies, facilitating collaboration on trade and development.
- Lead annual Business Missions, providing strategic counsel to key government officials and promoting U.S. Investment across ASEAN.
- Developed strategic policy frameworks that enabled member companies to navigate the challenges posed by five government administrations and the global pandemic.
- Expertise in advancing dialogue around key industries, including digital economy, healthcare, clean energy, and transportation.
Chief Country Representative – Malaysia
US-ASEAN Business Council
4 2018 - Current
- Serve as the primary liaison between U.S private sector, the Government of Malaysia, and U.S. Diplomatic entities, fostering high-level dialogue to shape policy across key industries.
- Spearhead the Council’s engagement with ASEAN Secretariat, Heads of State, Ministers and top executives from U.S. multinational companies, facilitating collaboration on trade and development.
- Lead annual Business Missions, providing strategic counsel to key government officials and promoting U.S. Investment across ASEAN.
- Developed strategic policy frameworks that enabled member companies to navigate the challenges posed by five government administrations and the global pandemic.
- Expertise in advancing dialogue around key industries, including digital economy, healthcare, clean energy, and transportation.
Vice President – Business Development & Client Services
Zilzar Tech Sdn Bhd (E-Commerce Industry)
09.2014 - 01.2018
- Pioneered strategy for merchant acquisition and onboarding, driving significant growth in the e-commerce sector by connecting local SMEs with a USD 2.5 trillion global Halal market
- Led initiatives to expand online-to-offline (O2O) presence in domestic and international markets, collaborating with government agencies and global partners
- Championed stakeholder engagement, working closely with government-linked companies (GLCs), Chambers of Commerce, and government agencies to scale e-commerce platforms.
National Project Manager – Sustainable Supplier Development Programme (SSDP)
United Nations Industrial Development Organization (UNIDO)
12.2012 - 08.2014
- Managed the SSDP to enhance food safety and quality standards for 20 Malaysian SMEs, aligning with global guidelines under the Global Food Safety Initiative (GFSI)
- Engaged in strategic partnerships with multinational corporations, government bodies, and UN agencies, including AEON Japan, Ministry of International Trade and Industry (MITI), and JAKIM
- Played a critical role in transforming this program into a national initiative, driving sustainability and food security reforms in Malaysia.
General Manager – Business & Product Development
Prima Baguz Sdn Bhd
01.2006 - 01.2011
- Led cross-functional teams to develop and execute new product lines for the Southeast Asian market, ensuring alignment with global standards while maximizing profitability
- Instrumental in standardizing global product offerings across major regional markets, securing long-term contracts with multinational companies in the airline, hospitality, and food service sectors.
Education
Bachelor of Science in International Business -
Hawaii Pacific University, USA
Skills
Strategic Planning and Leadership
Public Policy and Diplomacy
Digital Economy and E-Commerce Development
Supply Chain Optimization and Sustainability
International Trade and Export Management
Cross-Cultural Communication and Stakeholder Engagement
Key areas of expertise
- Strategic Trade Management and Public Policy
- Government Affairs and Diplomatic Relations
- Business Development and Market Expansion
- International Trade and E-Commerce
- Halal Industry Expert with Global Engagement
- Leadership in Cross-Cultural and Multinational Settings
- Cross-Cultural Communication and Stakeholder Engagement
Consultancy experience
- Consultant, AlphaSights Ltd, Provide high-level consultancy to international clients on government and trade policies, digital economy development, and strategic trade management.
- National Consultant, International Trade Centre (ITC), Advise government agencies from the Middle East and North Africa (MENA) region on trade development and supply chain strategies, leading study tours and knowledge transfer programs in Malaysia.
Public speaking engagements
- World Islamic Economic Forum
- World Halal Forum
- Philippine Strategic Trade Management Summit (PHSTM Summit 2024)
- Southeast Asia Forum on Export Controls (SEAFEC)
- The Leaders Council Summit
Languages
Malay
Native language
English
Proficient
C2
References
Available upon request
Timeline
Vice President – Business Development & Client Services
Zilzar Tech Sdn Bhd (E-Commerce Industry)
09.2014 - 01.2018
National Project Manager – Sustainable Supplier Development Programme (SSDP)
United Nations Industrial Development Organization (UNIDO)
12.2012 - 08.2014
General Manager – Business & Product Development
Prima Baguz Sdn Bhd
01.2006 - 01.2011
Chief Country Representative – Malaysia
US-ASEAN Business Council
4 2018 - Current
Chief Country Representative – Malaysia
US-ASEAN Business Council
4 2018 - Current
Bachelor of Science in International Business -
Hawaii Pacific University, USA
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