Siti Normilah Bora
Category Manager
Setapak, Selangor,10
Summary
At Mydin Mohamed Holdings Berhad, I spearheaded category management, driving revenue growth through strategic sourcing and innovative merchandising strategies. My adeptness in data analytics and strong vendor relations led to significant inventory cost reductions and category growth. I also excelled in mentoring, enhancing team performance and collaboration.
Overview
22
22
years of professional experience
Work History
Category Manager
Mydin Mohamed Holdings Berhad
03.2003 - Current
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
- Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
- Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
- Mentored junior team members in category management best practices, contributing to a high-performing and collaborative work environment.
- Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
- Monitored market to capitalize on latest trends.
- Established strong rapport with suppliers, leading to favorable contract terms and better access to exclusive products or promotions.
- Coordinated with store operations teams to ensure proper execution of merchandising plans at the store level, driving consistent brand presentation across all locations.
- Visited supplier offices and plants to investigate facilities and capacity to meet quality requirements, specifications and delivery dates.
Education
MBA - Retail Management
Open University Malaysia
Kuala Lumpur, Malaysia11.2016
High School Diploma -
Open University Malaysia
Kuala Lumpur, Malaysia08.2014
Skills
Strategic Sourcing
Merchandising understanding
Supplier Contracts
Vendor Relations
Supplier Relationship Management
Merchandising Strategies
Category development
Pricing strategy
Data Analysis
Data Analytics
Category growth
Product Management
Timeline
Category Manager
Mydin Mohamed Holdings Berhad
03.2003 - Current
MBA - Retail Management
Open University Malaysia
High School Diploma -
Open University Malaysia