Salman Ashraf

Malaysia’s largest online marketplace, serving over 10 million users.

• Architected and developed modular, high-performance Android features using Kotlin and Jetpack Compose for a high-traffic, user-centric platform.
  Improved app stability and responsiveness by optimizing memory usage and implementing efficient multithreading techniques across critical user flows.
• Designed and implemented AI-powered conversational features, automating buyer-seller and support interactions for over 1 million monthly active users, reducing support overhead by 25% and improving customer satisfaction.
• Drove agile sprint planning and delivery, mentoring junior developers and fostering collaboration across product, design, and QA teams.
• Accelerated feature delivery by 30% through CI/CD pipeline optimization and deployment automation, significantly improving release reliability and speed.
• Improved app performance by optimizing code and implementing efficient algorithms.
• Created proofs of concept for innovative new solutions.

Digital innovation consultancy delivering tailored mobile solutions across APAC for leading fintech institutions, including UOB, Standard charterd.

• Refactored legacy banking app codebases using Clean Architecture and design patterns, improving app responsiveness by 30% and laying the groundwork for scalable feature development.
• Championed modularization efforts, enhancing code reusability, enabling parallel development, and boosting team productivity across multiple product streams.
• Integrated TensorFlow Lite models to power personalized content and adaptive UI features, increasing user engagement in high-frequency financial apps.
• Led mobile integration for secure Pay & Transfer modules on UOB’s mobile platform, reinforcing compliance with regional fintech regulations and improving transactional reliability for millions of users.
• Collaborated in cross-platform UX alignment sessions, ensuring consistent experiences across Android and iOS apps for enterprise-grade banking products.

Startup delivering a global live streaming and news aggregation platform .

• Joined as the first technical hire and played a pivotal role in scaling the startup from 1 to over 50 team members, building out the Android, iOS, Web, UI/UX, and content teams.
• Led cross-functional product development, overseeing engineers, designers, and content writers to deliver a high-availability streaming and news platform serving millions of users during global live events.
• Owned end-to-end Android development, including architecture, CI/CD, and performance optimization, while mentoring junior engineers and upholding engineering standards through structured code reviews.
• Worked closely with the CEO and product teams to define the roadmap, prioritize feature rollouts, and align delivery with business milestones.
• Instituted agile processes and restructured workflows, reducing average feature delivery time by 35% and improving team coordination across time zones.
• Ensured platform-wide design and UX consistency across Android, iOS, and web apps, enhancing user retention and engagement across devices.

Secure track-and-trace technology solutions provider for governments, supporting national efforts to combat illicit trade in Malaysia, Kenya, Uganda, and other countries.

• Designed and deployed V3Check and SomaLabel mobile applications, enabling consumers to validate excise tax stamps on alcohol and tobacco products, with over 100,000 downloads across supported regions.
• Integrated advanced barcode scanning and offline validation logic to enable real-time verification of whether a product is duty-paid and authentic, even in low-connectivity environments.
• Built a custom ML-based counterfeit detection feature, using on-device inference to identify suspicious patterns in scanned security labels—improving enforcement accuracy without requiring a network connection.
• Empowered the public to report suspicious products anonymously, contributing to national anti-smuggling and tax compliance efforts through secure, privacy-first reporting.
• Delivered new features using Agile methodologies, Jira for sprint planning, and CI/CD pipelines for rapid, reliable deployment across Android and iOS platforms.
• Contributed to public safety and revenue protection by building tools that directly supported regulatory authorities in identifying and stopping the distribution of untaxed or counterfeit goods.

International digital marketing and technology consultancy providing AI-driven, full-stack digital transformation solutions across industries including ecommerce, telecom, and IoT.

• Developed native Android applications for diverse B2C and B2B clients, incorporating advanced IoT features, VoIP integration, and personalized UI/UX flows tailored to specific verticals including ecommerce, utilities, and communications.
• Delivered scalable mobile solutions for high-traffic platforms, ensuring app stability, device compatibility, and long-term maintainability through modular architecture and modern Android SDK practices.
• Collaborated directly with client stakeholders and internal design/QA teams, contributing to end-to-end delivery from feature ideation to production launch.
• Played a key role in client success delivery, helping GIMO expand its mobile service portfolio across international markets.