Ahmad Afiq Bin Zakri

Key Responsibilities

As a Sales Planner at Mudah, I drive data-driven decision-making through business standardization, performance analysis, and strategic reporting. My role involves consolidating critical reports, transforming data into actionable insights for leadership, and developing annual/quarterly/monthly sales plans to optimize revenue growth. I collaborate cross-functionally with sales, marketing, and product teams to ensure reporting accuracy, identify improvement opportunities, and execute key business initiatives that enhance operational efficiency and strategic outcomes.

• Business Reporting & Analysis: Lead Weekly (WBR) and Monthly Business Reviews (MBR), compile reports, and present actionable insights to management.
• Strategic Planning: Develop Annual/Quarterly Business Plans (Budget/Forecast) and execute cross-functional strategies for Sales, Product, and Marketing.
• Process Optimization: Analyze data trends, identify risks/opportunities, and improve reporting accuracy and efficiency.

Managed end-to-end e-commerce operations, digital marketing campaigns, and merchant relationships to drive online sales and brand engagement. Optimized content, SEO, and product listings while analyzing market trends to enhance performance. Launched Malaysia First Airports e-commerce shopMYairports within 4 months during Covid-19.

Key Responsibilities:

• E-Commerce & Campaign Management: Updated product listings, executed marketing campaigns, and improved SEO/SEM performance to boost conversions. Created content strategies for websites and social media, collaborating with designers for visuals. Lead SMA website UI/UX. Launched Malaysia First Duty-Free click and collect.
• Data-Driven Optimization: Monitored sales trends, competitor activity, and Google Analytics to identify growth opportunities and refine strategies.
• Merchant & Customer Engagement: Onboarded and managed merchants, provided customer support, and launched airport promotions to enhance brand visibility. Onboarded 25 anchor tenant, MiDA (sell Covid test and report) and Zurich (insurance provider).

Led digital marketing initiatives including content strategy, social media management, and influencer collaborations to enhance brand awareness and online presence. Analyzed performance metrics to optimize campaigns and drive continuous improvement.

Key Responsibilities:

• Digital Strategy & Execution: Developed and managed comprehensive content strategies across websites and social media platforms, while optimizing on-page SEO elements.
• Influencer & Media Relations: Partnered with Key Opinion Leaders and digital media to amplify brand reach and engagement.
• Performance Analysis: Monitored campaign analytics, identified improvement opportunities, and provided data-driven recommendations to enhance marketing effectiveness.

Spearheaded integrated marketing campaigns across digital and traditional channels while managing budgets, supplier relationships, and corporate social responsibility initiatives. Led brand development through strategic content creation, event planning, and PR communications.

Key Responsibilities:

• Campaign Management: Designed and executed email marketing campaigns, promotional materials, and website optimizations to enhance brand visibility and engagement. Managed and Lead Toyota Gazoo Racing for 2 years.
• Strategic Brand Development: Collaborated on branding strategies, managed Toyota's digital presence (social media/website), and implemented CSR policies through PR and internal communications. Managed and Lead Toyota Eco Youth for 2 years.
• Project Leadership: Planned and executed events while managing budgets, timelines, supplier relationships, and production of marketing collateral. Managed and Lead overall Star Awards Programe at San Francisco, USA.

Orchestrated Toyota's supply-demand strategy and sales operations, driving market growth through data-driven planning, competitive analysis, and strategic marketing initiatives. Spearheaded fleet sales while optimizing inventory and pricing strategies to maximize profitability.

Key Responsibilities:

• Sales & Inventory Strategy: Controlled nationwide supply-demand balance, developed annual sales plans, and implemented corrective actions and achieved 98% budget accuracy.
• Market Intelligence Leadership: Conducted IMV market surveys, monitored legislative/competitive changes, and delivered executive reports guiding strategic decisions.
• Revenue Growth Initiatives: Designed product launch campaigns, fleet sales programs (Teks1m), and dynamic promotions strategies that increased market share by 50%.

Drove business growth by identifying new opportunities, building customer relationships, and negotiating profitable agreements. Served as the key liaison between Worldgate and clients while gathering critical market intelligence to inform sales strategies.

Key Responsibilities:

• Business Development: Identified and capitalized on new sales opportunities through proactive prospecting and tailored solution recommendations.
• Client Relationship Management: Acted as primary company representative, building trust and maintaining long-term partnerships with key accounts.
• Strategic Negotiations: Secured profitable deals by negotiating pricing, terms, and delivery schedules while gathering valuable customer/market insights.