Nur Atikah Zaharudin
Marketing Manager
Subang Jaya
Summary
Dedicated and results-oriented marketing professional with 6 years of experience in managing and overseeing comprehensive marketing strategies. Proven track record of driving revenue growth, increasing brand awareness, and optimising digital marketing initiatives. Seeking a challenging position as a Marketing Manager to leverage skills in team leadership, strategic planning, and digital marketing to achieve company objectives.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Marketing Manager
Spectrum Of Life SDN BHD
11.2023 - Current
- Manage and monitor all marketing team activities, including PR, advertising, and promotional campaigns.
- Communicate management's objectives to the team and ensure alignment of efforts.
- Set OKR objectives for the team and track progress towards goals.
- Develop and implement innovative ideas for sales and marketing of products and services.
- Plan and optimise marketing strategies to generate leads and increase brand awareness.
- Oversee all digital marketing activities, including social media management, email marketing, webinars, and online advertising.
- Manage marketing automation system for lead generation and nurturing.
- Coordinate with in-house and external creative agencies to develop marketing materials.
- Plan and execute various events, including exhibitions, sponsorships, and roadshows.
- Work closely with operations team and doctors to develop marketing content and systems.
- Maintain and organise customer database for targeted marketing campaigns.
- Utilise social networking opportunities to facilitate sales and increase brand visibility
- Conduct market research, including customer questionnaires and focus groups.
- Develop and maintain relationships with key clients and stakeholders.
- Analysed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Streamlined processes within the marketing department for more efficient project management and resource allocation.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Improved customer loyalty by implementing effective email marketing campaigns and personalised offers.
- Managed budget allocation and resource utilisation to maximise marketing ROI.
- Oversee the implementation of chat automation and online scheduling systems to enhance lead generation and improve turn-up rates.
Marketing Executive
Spectrum Of Life SDN BHD
07.2021 - 12.2022
- Planning, management & optimization of digital advertisement i.e. Conversion Ads, Traffic Ads, Engagement Ads, Leads Generation Ads
- Identifying suitable content pillars & developing content & copies based on current trends and insights on digital audience
- Contest ideation & management from end-to-end.
- Working closely with creative department to develop social media content and various ad format
- Planning and executing contents for Email Digital Marketing by utilizing existing client database i.e. existing patients from 2014 until present and potential patients.
- Planning and copywriter for healthcare brochures.
- Develop robust condition email campaigns based on clients' interaction on platform for Marketing Automation
- Planning, strategising, and copywriting for Landing Pages
- Building Social Monthly Reports and clients' turn up rate for an in-depth understanding of the ads performance and evaluation & optimization for future campaigns.
- Liaising with Doctors and Therapists, developing and executing ads strategy to get participation with 55% turn up rate for monthly webinars as well as hosting webinars.
- Developing Digital FAQ to ensure staffs have the same tone of voice when communicating with clients as well as leading community management on social media
- Leveraged data-driven insights and customer feedback to continuously refine marketing strategies for optimal results.
- Enhanced customer engagement through creation of compelling content for website, blog, and social media platforms.
- Optimized conversion rates via A/B testing of landing pages, ad copy, and other digital assets.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Streamlined marketing processes to increase efficiency and reduce costs, resulting in higher ROI for campaigns.
- Managed and oversaw design of marketing material and promotional literature for organisation.
Digital Marketing Executive
Sashimi Asia Sdn Bhd
02.2020 - 06.2021
- Managing and servicing clients from various sectors (FMCG, Water Works, Property, Science and Technology and more).
- Conceptualizing and strategising retainer & ad-hoc campaigns for clients.
- Planning, management & optimization of digital advertisement buy i.e. Facebook & Instagram, Google Adwords.
- Negotiating & managing collaborations with alpha & micro influencers.
- Identifying suitable content pillars & developing content & copies based on current trends and insights on digital audience to meet clients' objectives.
- Contest ideation & management from end-to-end.
- Working closely with creative department to develop social media content and various ad formats i.e. Page post link ads, page post engagement ads, video view ads, carousel, and HTML5 Standard Banners.
- Managing crisis communications on digital media.
- Building social media & post ad campaign reports for evaluation & optimization for future campaigns.
- Building social listening report for clients for in-depth understanding of industry, competitors, and consumers.
- Coordinate and oversee management of Key Opinion Leaders (KOLs) on behalf of clients, ensuring effective collaboration and leveraging their influence to enhance brand visibility and credibility within targeted audiences.
Digital Marketing Executive
Nyleascarf SDN BHD
05.2018 - 01.2020
- Curate and coordinate all social media platforms to ensure consistent brand messaging and engagement across channels.
- Formulate and execute social media strategies to maximise Nyleascarf's exposure and drive conversion into sales.
- Analysed and collect data on social media performance and paid advertisements to inform decision-making and optimise campaigns for better results.
- Serve as content editor for social media posts and landing pages, ensuring content is compelling, on-brand, and resonates with target audience.
- Design and create content for landing pages and website pages using WordPress, combining visual elements and compelling copywriting to enhance user experience and drive conversions.
- Translate ideas into visuals and oversee all photoshoots for Nyleascarf's collections, ensuring high-quality imagery that aligns with brand aesthetics.
- Schedule, manage, and strategised offline events and themed sales to drive customer engagement and sales opportunities.
- Search for and manage relationships with social media influencers and talents to amplify brand reach and engagement, negotiating partnerships and collaborations for mutual benefit.
- Suggest and utilised Electronic Direct Mail (EDM) campaigns to effectively reach and engage with Nyleascarf's target audience, driving traffic and sales.
Partner Executive
PayrollPanda Sdn Bhd
06.2017 - 11.2017
- Managed all partnerships between PayrollPanda and co-working spaces within the Klang Valley area, fostering strong relationships and driving collaborative efforts.
- Successfully expanded the number of co-working partners from 1 to 7 through strategic networking and partnership development initiatives.
- Conducted informative talks on payroll and HR topics at co-working spaces, effectively raising brand awareness and engaging potential clients.
- Established close communication channels with all managers and assistant managers at co-working branches to ensure seamless collaboration and alignment of objectives.
- Proactively identified opportunities and strategised initiatives for potential partnerships between co-working spaces and PayrollPanda, maximising business opportunities and revenue growth.
- Served as a trusted Payroll Consultant to clients in all co-working spaces, providing expert advice and tailored solutions to meet their payroll and HR needs.
Education
Bachelor of Arts - International Relations
University of Nottingham
Malaysia 09.2014 - 07.2017
Skills
Content Curation
Customer Acquisition
Budgeting and Allocation
Budget Administration
Project Management
Market Analysis
Marketing campaign development
Advertising Management
Media Buying
Customer Segmentation
Marketing campaigns
Strategic Planning
Competitor Analysis
Influencer Marketing
CRM Management
Cross-departmental Alignment
Strategic Planning and Alignment
Market Trends Analysis
Strategic Marketing
Marketing strategy
Email Marketing
Lead Generation Campaigns
Content Curation
Certification
Professional Certificate of Advertising/Media
Timeline
Marketing Manager
Spectrum Of Life SDN BHD
11.2023 - Current
Marketing Executive
Spectrum Of Life SDN BHD
07.2021 - 12.2022
Professional Certificate of Advertising/Media
05-2021
Digital Marketing Executive
Sashimi Asia Sdn Bhd
02.2020 - 06.2021
Digital Marketing Executive
Nyleascarf SDN BHD
05.2018 - 01.2020
Partner Executive
PayrollPanda Sdn Bhd
06.2017 - 11.2017
Bachelor of Arts - International Relations
University of Nottingham
09.2014 - 07.2017