NORAINI BINTI ABDULLAH
Kuala Lumpur
Summary
Strategic Business Development professional with 15 years of experience in commercial asset management, stakeholder engagement, project management, and finance. Developed strategic partnerships, managed high-value projects, and fostered relationships with government and corporate stakeholders to drive revenue growth. Focused on achieving sustainable business growth through effective planning and execution.
Overview
15
15
years of professional experience
Work History
Assistant Manager, Business Development
Yayasan Wilayah Persekutuan
, W.P. KUALA LUMPUR
06.2017 - Current
- Led business development initiatives and negotiated strategic partnerships across public and private sectors to enhance organisational reach.
- Developed business proposals and managed projects with government agencies, local authorities, and private sector organisations, ensuring alignment with stakeholder objectives.
- Managed commercial assets and tenancy portfolios, overseeing contract negotiations and project implementation to drive revenue growth.
Executive, Community Development & Social Welfare
Yayasan Wilayah Persekutuan
, W.P. KUALA LUMPUR
04.2016 - 05.2017
- Planned, coordinated, and executed community development, social welfare, and corporate social responsibility (CSR) programmes in line with organizational objectives.
- Conducted community needs assessments and coordinated distribution of welfare assistance and support programmes, ensuring alignment with beneficiary needs.
- Collaborated with government agencies, local authorities, NGOs, corporate partners, and community organizations to ensure successful programme delivery.
- Organized community engagement activities, educational programmes, awareness campaigns, and outreach initiatives to enhance public participation and social impact.
- Managed programme planning, budgeting, logistics, procurement, and event coordination while ensuring compliance with organizational policies.
- Maintained stakeholder relationships and served as primary liaison between organization, community representatives, and external partners, facilitating effective collaboration.
- Prepared proposals, programme reports, impact assessments, and presentations for senior management and key stakeholders.
- Created promotional materials and managed digital communications, including social media content, to enhance programme visibility and foster community engagement.
Executive, Finance
Leading Travel Planners Sdn. Bhd.
, W.P. KUALA LUMPUR
08.2015 - 03.2016
- Monitored customer accounts and followed up on outstanding balances to secure timely collections and meet financial targets.
- Analysed aging reports and outstanding debts to enhance collection performance and reduce overdue accounts.
- Managed accounts receivable functions, including preparing invoices, statements of account, and payment reconciliations for corporate and individual clients.
- Negotiated payment arrangements and resolved billing disputes while maintaining strong client relationships.
- Investigated and resolved invoice discrepancies by coordinating with internal departments and clients to ensure accuracy.
- Ensured compliance with company financial policies, procedures, and collection guidelines.
- Maintained accurate financial records and prepared collection reports for management review.
- Worked closely with cross-functional teams to enhance billing accuracy and improve customer satisfaction.
Senior Executive, Operations & Customer Service
Hong Leong Bank Bhd
Seri Kembangan, Selangor
05.2012 - 08.2015
- Managed daily branch operations, ensuring compliance with operational procedures, regulatory requirements, and internal control policies.
- Collaborated with branch teams to drive operational excellence and meet service quality standards, supporting business performance targets.
- Delivered exceptional customer service through tailored financial solutions, enhancing overall customer satisfaction.
- Promoted and cross-sold banking products and financial services, contributing to branch sales growth and meeting business objectives.
- Processed customer transactions accurately while maintaining high standards of service quality and operational efficiency.
- Assisted customers with account opening, account maintenance, and banking enquiries in accordance with compliance and documentation requirements.
- Encouraged customers to adopt digital banking and alternative service channels to improve service efficiency and customer convenience.
- Performed daily balancing, reconciliation, and verification of transactions to ensure accuracy and minimize operational risks.
- Conducted self-audit checks and maintained proper control over operational documentation and regulatory compliance.
Accounts Officer ExxonMobil Card Centre Department
Atos (M) Sdn. Bhd.
Cyberjaya, Selangor
07.2011 - 04.2012
- Processed and reconciled daily banking transactions, including cheque deposits, electronic payments, direct debits, and returned payments, ensuring accuracy and timely posting.
- Verified Direct Debit files and payment transactions prior to approval, ensuring compliance with internal controls and operational procedures.
- Reviewed Accounts Receivable (AR) reports, verifying customer payments and adjustments to ensure compliance and reduce discrepancies.
- Monitored banking activities and resolved payment discrepancies through timely investigations, enhancing transaction accuracy and customer satisfaction.
- Managed customer Direct Debit activation and maintained accurate customer payment records.
- Prepared month-end reconciliation reports, facilitating accurate financial closings and ensuring compliance with reporting standards.
- Performed transaction corrections, manual journal entries, debit notes, and credit notes while ensuring accurate posting within the CARD1 system.
- Responded promptly to customer enquiries via email and internal ticketing systems, ensuring effective issue resolution and service excellence.
- Assisted in process improvement initiatives and special projects.
Education
Bachelor of Business Administration - (Hons) Finance
Universiti Teknologi Mara (UiTM)
Segamat, Johor01-2011
Diploma - Banking
Universiti Teknologi Mara (UiTM)
Segamat, Johor01-2009
Sijil Pelajaran Malaysia (SPM) -
Sekolah Menengah Teknik Pontian
Pontian, Johor01-2005
Skills
- Business Development
- Commercial negotiations
- Deal negotiation
- Stakeholder management
- Strategic Partnerships
- Project Management
- Project coordination
- Bid management
- Proposal Development
- Tender Management
- Client management
- Revenue growth
- Commercial Asset Management
- Contract & Tenancy Management
- Budget analysis
- Risk Assessment & Problem Solving
- Process Improvement
- Microsoft Office (Advanced Excel, Word, PowerPoint)
- Microsoft Teams
- Canva
- Social Media Management
- Core Competencies
- Government liaison
- Community engagement
- Leadership
- Communication
- Negotiation
- Analytical Thinking
- Strategic Planning
- Decision Making
- Adaptability
- Time Management
- Team collaboration
- Customer Relationship Management
- Interpersonal Skills
- Stakeholder Management
- Deal negotiation
- Project coordination
- Asset oversight
- Revenue Growth
- Tender Management
Accomplishments
- Recipient of Best Employee Award 2022.
- Secured DBKL billboard in 2024 comprising 250 billboard units valued at approximately RM8 million per year.
- Successfully secured Kuala Lumpur Sports City Complex commercial project from 2022 until now (approx. RM1.32 million annually).
- Successfully secured Kuala Lumpur City Walk commercial project from 2022 until now (approx. RM840,000 annually).
- Successfully secured the tender for the Taman Segar Multi-Storey Car Park project in 2018 (approx. RM600,000 annually).
- Successfully secured a Letter of Intent (LOI) from Dewan Bandaraya Kuala Lumpur for the proposed management of approximately 56,000 on-street parking bays across the Federal Territory of Kuala Lumpur (2022). (approx. RM3.6 mil annually).
- Secured 10 telecommunication rooftop locations generating approximately RM600,000 annually.
- Secured tenants for three Sentral Vista commercial units (approx. RM144,000 annually).
- Secured tenancy for YWP Puchong asset. (approx. RM336,000 annually).
- Led sand management project planning in Wilayah Persekutuan Kuala Lumpur in 2019.
- Prepared proposal for Labuan Fishing Port & Fisheries Complex with Taipei investor collaboration in 2019.
Timeline
Assistant Manager, Business Development
Yayasan Wilayah Persekutuan
06.2017 - Current
Executive, Community Development & Social Welfare
Yayasan Wilayah Persekutuan
04.2016 - 05.2017
Executive, Finance
Leading Travel Planners Sdn. Bhd.
08.2015 - 03.2016
Senior Executive, Operations & Customer Service
Hong Leong Bank Bhd
05.2012 - 08.2015
Accounts Officer ExxonMobil Card Centre Department
Atos (M) Sdn. Bhd.
07.2011 - 04.2012
Bachelor of Business Administration - (Hons) Finance
Universiti Teknologi Mara (UiTM)
Diploma - Banking
Universiti Teknologi Mara (UiTM)
Sijil Pelajaran Malaysia (SPM) -
Sekolah Menengah Teknik Pontian