Adobe Photoshop
Nurul Aida Binti Abd Rahim
Business Lecturer
Karjaa, Raseborg
Summary
Dynamic educator and digital marketing specialist with a proven track record at Tunku Abdul Rahman University College, known for enhancing student engagement through innovative teaching strategies and clear communication. Skilled in Internet Retailing, data analysis, and relationship-building, with experience creating impactful lesson plans and adapting to remote learning environments. Passionate about academic success, curriculum development, and collaborative learning. Tech-savvy and results-driven, with hands-on experience in emerging technologies and a continuous drive to improve teaching methods and productivity.
Overview
4
4
years of professional experience
3
3
Languages
Work History
Lecturer
Tunku Abdul Rahman University College
06.2023 - Current
- Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.
- Created and designed quizzes, tests and projects to assess student knowledge.
- Developed strong relationships with colleagues, collaborating on curriculum development and sharing best practices in teaching strategies.
- Developed and implemented innovative teaching strategies to engage students in lectures and coursework.
- Increased student interest by incorporating real-world examples into lessons and connecting material to relevant experiences.
- Managed large class sizes effectively, maintaining an orderly learning environment conducive to student success.
- Used PowerPoint and Google Classroom technology to give presentations to student classrooms.
- Implemented differentiated instruction methods to accommodate diverse student learning styles.
- Cultivated critical thinking skills through challenging assignments that required analysis, synthesis, and evaluation of information from various sources.
- Adapted quickly to shifting educational landscapes during remote learning periods, leveraging digital tools to engage students via virtual platforms while maintaining a high level of academic rigor.
- Arranged syllabus, developed schedule, and determined reading list for varied courses simultaneously, giving students appropriate time to complete assignments and absorb information.
Digital Marketing Specialist
Jevans Sdn Bhd
04.2021 - 02.2025
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
Research Assistant
UiTM Puncak Alam
10.2021 - 02.2023
- Organized research materials, maintaining a well-ordered workspace conducive to productivity.
- Participated actively in regular meetings with fellow researchers to discuss project updates, challenges faced, and lessons learned during ongoing activities.
- Utilized statistical software for data analysis, generating accurate insights into complex datasets.
- Supported grant writing efforts, securing essential funding for groundbreaking research projects.
- Conducted literature reviews to support hypothesis development and identify gaps in existing knowledge.
Education
Ph.D. - Business Management
Universiti Teknologi MARA
Shah Alam, Selangor, Malaysia 04.2001 -
Master of Science - Business Management
Universiti Teknologi MARA
Shah Alam, Selangor, Malaysia 04.2001 -
Bachelor of Business Administration - Retail Management
Universiti Teknologi MARA
Bandar Puncak Alam, Selangor, Malaysia 04.2001 -
Diploma - Fashion Design
Universiti Teknologi MARA
Seri Iskandar, Perak, Malaysia 04.2001 -
Skills
Instructional program development
Software
Adobe Illustration
Canva
IBM SPSS
SmartPLS
Filmora Video Editor
Interests
Art
Graphics
Tailor
Pilates
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursTeam Building / Company RetreatsPersonal development programsTimeline
Lecturer
Tunku Abdul Rahman University College
06.2023 - Current
Research Assistant
UiTM Puncak Alam
10.2021 - 02.2023
Digital Marketing Specialist
Jevans Sdn Bhd
04.2021 - 02.2025
Ph.D. - Business Management
Universiti Teknologi MARA
04.2001 -
Master of Science - Business Management
Universiti Teknologi MARA
04.2001 -
Bachelor of Business Administration - Retail Management
Universiti Teknologi MARA
04.2001 -
Diploma - Fashion Design
Universiti Teknologi MARA
04.2001 -
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