Summary
Overview
Work History
Education
Skills
Software
Interests
Work Preference
Timeline
Generic
Nurul Aida Binti Abd Rahim

Nurul Aida Binti Abd Rahim

Business Lecturer
Karjaa, Raseborg

Summary

Dynamic educator and digital marketing specialist with a proven track record at Tunku Abdul Rahman University College, known for enhancing student engagement through innovative teaching strategies and clear communication. Skilled in Internet Retailing, data analysis, and relationship-building, with experience creating impactful lesson plans and adapting to remote learning environments. Passionate about academic success, curriculum development, and collaborative learning. Tech-savvy and results-driven, with hands-on experience in emerging technologies and a continuous drive to improve teaching methods and productivity.

Overview

4
4
years of professional experience
3
3
Languages

Work History

Lecturer

Tunku Abdul Rahman University College
06.2023 - Current
  • Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.
  • Created and designed quizzes, tests and projects to assess student knowledge.
  • Developed strong relationships with colleagues, collaborating on curriculum development and sharing best practices in teaching strategies.
  • Developed and implemented innovative teaching strategies to engage students in lectures and coursework.
  • Increased student interest by incorporating real-world examples into lessons and connecting material to relevant experiences.
  • Managed large class sizes effectively, maintaining an orderly learning environment conducive to student success.
  • Used PowerPoint and Google Classroom technology to give presentations to student classrooms.
  • Implemented differentiated instruction methods to accommodate diverse student learning styles.
  • Cultivated critical thinking skills through challenging assignments that required analysis, synthesis, and evaluation of information from various sources.
  • Adapted quickly to shifting educational landscapes during remote learning periods, leveraging digital tools to engage students via virtual platforms while maintaining a high level of academic rigor.
  • Arranged syllabus, developed schedule, and determined reading list for varied courses simultaneously, giving students appropriate time to complete assignments and absorb information.

Digital Marketing Specialist

Jevans Sdn Bhd
04.2021 - 02.2025
  • Optimized e-commerce campaigns through A/B testing to increase online sales.
  • Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
  • Strengthened online presence by creating engaging social media content and managing multiple platforms.
  • Created social media content with innovative brand messaging to support new product launches.
  • Created Pay-Per-Click campaigns to drive targeted traffic to company website.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Increased brand visibility by developing and implementing data-driven digital marketing strategies.
  • Increased brand awareness with ambassador partnerships and targeted email campaigns.

Research Assistant

UiTM Puncak Alam
10.2021 - 02.2023
  • Organized research materials, maintaining a well-ordered workspace conducive to productivity.
  • Participated actively in regular meetings with fellow researchers to discuss project updates, challenges faced, and lessons learned during ongoing activities.
  • Utilized statistical software for data analysis, generating accurate insights into complex datasets.
  • Supported grant writing efforts, securing essential funding for groundbreaking research projects.
  • Conducted literature reviews to support hypothesis development and identify gaps in existing knowledge.

Education

Ph.D. - Business Management

Universiti Teknologi MARA
Shah Alam, Selangor, Malaysia
04.2001 -

Master of Science - Business Management

Universiti Teknologi MARA
Shah Alam, Selangor, Malaysia
04.2001 -

Bachelor of Business Administration - Retail Management

Universiti Teknologi MARA
Bandar Puncak Alam, Selangor, Malaysia
04.2001 -

Diploma - Fashion Design

Universiti Teknologi MARA
Seri Iskandar, Perak, Malaysia
04.2001 -

Skills

Instructional program development

Software

Adobe Photoshop

Adobe Illustration

Canva

IBM SPSS

SmartPLS

Filmora Video Editor

Interests

Art

Graphics

Tailor

Pilates

Work Preference

Work Type

Full Time

Work Location

On-SiteRemote

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursTeam Building / Company RetreatsPersonal development programs

Timeline

Lecturer

Tunku Abdul Rahman University College
06.2023 - Current

Research Assistant

UiTM Puncak Alam
10.2021 - 02.2023

Digital Marketing Specialist

Jevans Sdn Bhd
04.2021 - 02.2025

Ph.D. - Business Management

Universiti Teknologi MARA
04.2001 -

Master of Science - Business Management

Universiti Teknologi MARA
04.2001 -

Bachelor of Business Administration - Retail Management

Universiti Teknologi MARA
04.2001 -

Diploma - Fashion Design

Universiti Teknologi MARA
04.2001 -
Nurul Aida Binti Abd RahimBusiness Lecturer