Sin Yee Ng
Cyberjaya,Selangor
Summary
Analytical, driven and dynamic Marketing and PR Manager with excellent problem solving skills. Organised, efficient and always willing to go the extra mile to meet or exceed expectations. Offers an extensive background in all aspects of marketing and communications, easily moving from vision and strategy to hands-on implementation. Prepared to take next career step as the Director of Marketing.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing & PR Manager
Epsom College In Malaysia
Bandar Enstek, Negeri Sembilan
03.2015 - Current
- Handle logistics for marketing campaigns and programme launches.
- Coordinate marketing events such as Open Days and Private Events locally and abroad.
- Participate in exhibitions, private events and fairs locally and abroad.
- Preserve brand integrity by monitoring the consistency and quality of marketing content.
- Manage communications plans and budgets effectively.
- Draft and manage print, online and social media communications designed to promote company brand, image and values as the top British boarding school in Malaysia.
- Write and edit fact sheets and product collateral.
- Proof read production and printing drafts of promotional materials.
- Oversee liaison with appointed media agencies on bookings, copy and layouts.
- Cultivate effective partnerships with academic and support staff as well as establish good relationships with recruitment agents, media and parents.
Lecturer
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE (TARUC PG)
Tanjung Bungah, Penang
05.2011 - 03.2015
- Lectured on PR writing, human communication, public speaking, socio-cultural communication and research methods in communication to approximately 500 students.
- Taught a diverse student population by employing various learning styles and abilities.
- Advised students regarding academic coursework and degree options.
- Contributed to the syllabus revamp and writing of new syllabus for new diploma and degree programmes.
- Managed the Internship programme for students and served as a liaison officer between the University College and external organisations.
- Supervised students' Advanced Diploma and Undergraduate dissertations with topics ranging from influence of advertising, effectiveness of advertising, celebrity endorsements to use of social media in marketing.
Senior Marketing Communications Executive
KDU College, Penang
George Town, Penang
2008 - 2009
- Directed and coordinated advertising strategies, development of design and advertising copy for all promotional materials.
- Researched and updated all required materials needed for the College.
- Coordinated and organised press conferences and media events.
- Developed well-received media kits that included relevant media reprints.
Education Advisor / Senior Education Advisor
KDU College, Penang
Georgetown, Penang
2005 - 2008
- Attended to enquiries from parents and school leavers on programmes offered by KDU College.
- Handled the online enquiries portal dealing with prospective local and international students.
- Conducted campus tours for parents and students as part of the counselling session.
- Participated in local education fairs such as the Star Education Fair, Facon Fair and school fairs.
- Participated in international education fairs in China, Korea and Maldives.
- Established the KDU Penang Alumni programme
Customer Service Executive
Tiens Health Development (M) Sdn Bhd
Georgetown, Penang
2003 - 2005
- Responded to all customer inquiries thoroughly and professionally.
- Responsible for handling front desk operations and servicing retail outlets in the Northern region.
- Maintained all aspects of cash flow, daily sales report and monthly stockist sales report.
- Developed reputation as an efficient staff with high levels of accuracy.
Education
Master of Arts - Communication
University Of Science, Malaysia
Penang2010
Bachelor Of Communication (Hons) - Public Relations & Advertising
University Of Science, Malaysia
Penang2003
Skills
- Strong time management skill
- Strategic thinker
- Quantitative and qualitative market research
- Media planning
- Fluent in English, Bahasa Malaysia and Mandarin, speaks a few Chinese dialects
Certification
- The Psychology of Learning and Motivation, 2014, Tunku Abdul Rahman University College.
- Effective Lesson Planning and Delivery, 2014, Tunku Abdul Rahman University College.
- Effective Classroom Management and Communication, 2014, Tunku Abdul Rahman University College.
- Teacher Development Workshop on Testing and Measurement in Teaching, 2012, Tunku Abdul Rahman College.
- Test of English for International Communication (TOEIC), 2009, ETS
Score: 970/990 (Gold Certificate). - Practical Leadership and Supervisory Skills, 2008
Prima Link Training and Consultancy. - Teambuilding Facilitation Skills, 2006
TACT Training.
Successfully completed the programme to qualify as a teambuilding facilitator
Timeline
Marketing & PR Manager
Epsom College In Malaysia
03.2015 - Current
Lecturer
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE (TARUC PG)
05.2011 - 03.2015
Senior Marketing Communications Executive
KDU College, Penang
2008 - 2009
Education Advisor / Senior Education Advisor
KDU College, Penang
2005 - 2008
Customer Service Executive
Tiens Health Development (M) Sdn Bhd
2003 - 2005
Master of Arts - Communication
University Of Science, Malaysia
Bachelor Of Communication (Hons) - Public Relations & Advertising
University Of Science, Malaysia
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