Jasline David
Business Development Manager APAC
Kuala Lumpur
Summary
Results-driven financial services leader with 17 years of success in business development, strategic partnerships, and sales strategy across Southeast Asia, East Asia, and Oceania. Expert in driving product adoption, cultivating high-impact partnerships, and executing effective go-to-market strategies within the cross-border money transfer and fintech sectors. Skilled at overcoming early-stage product-market fit challenges, leading cross-functional teams, and accelerating regional market expansion to deliver sustainable growth.
Overview
17
17
years of professional experience
Work History
Business Development Manager, (APAC)
Digi9 | Lulu Money Malaysia
08.2025 - Current
- Leading global partnership development to support the expansion of Digi9/Lulu Money Malaysia’s payment platform. Responsible for identifying, evaluating, and onboarding high-potential cross-border payment partners across multiple regions, while collaborating with internal stakeholders to ensure commercial alignment and market readiness.
- Key Contributions:
- Expanded Digi9/Lulu Money Malaysia’s global partner network by successfully onboarding four international remittance agents, significantly increasing market reach and revenue potential, with several additional partners currently in the onboarding pipeline.
- Shaped early-stage go-to-market strategy for Digi9/Lulu Money Malaysia, including corridor prioritization, partner evaluation frameworks, and market entry planning.
- Support on digitalisation strategy of Lulu Money Malaysia Business
Business Development Manager, Global Agents (APAC)
Ria Money Transfer
11.2023 - 08.2025
- Driving the growth of outbound remittance corridors across Asia-Pacific by leading strategic business development, pricing optimisation, and partner engagement. Spearheading a joint venture initiative, overseeing end-to-end planning, partnership structuring, and operational readiness for market launch.
- Key Contributions:
- Successfully expanded into a new regional market through strategic partner onboarding and localised go-to-market execution.
- Optimised pricing structures to reduce cost per transaction and improve overall revenue margins.
- Delivered 30% year-on-year revenue growth in 2024 through proactive account management and targeted campaigns.
- More than doubled transaction volumes in 2024 by scaling high-performing channels and enhancing partner performance.
Global Key Account Manager (Southeast Asia & East Asia)
Ria Money Transfer
06.2018 - 10.2023
- Led strategic account management and regional growth initiatives across Southeast Asia and East Asia. Oversaw B2B, B2C, and digital remittance partnerships, driving commercial performance, service enhancement, and cross-border expansion.
- Key Contributions:
- Oversaw onboarding and approval of new agents and partners across multiple jurisdictions, ensuring adherence to AML/KYC and Customer Acceptance Policies.
- Acted as escalation point for complex onboarding cases involving higher-risk markets, ownership structures, and compliance findings.
- Worked closely with Compliance and Risk teams to address screening hits, EDD requirements, and remediation actions.
- Managed regional team members and external stakeholders to ensure onboarding SLAs and quality benchmarks were met.
- Spearheaded the migration of key partners to API-based systems, significantly improving transaction speed and reliability.
- Designed and executed tailored growth strategies to deepen market penetration across the region.
- Partnered with global teams on pricing optimisation, co-branded marketing campaigns, and service delivery enhancements.
- Drove omnichannel brand presence at partner locations, increasing customer engagement and acquisition.
Sales Support & Operations Manager (Malaysia, Brunei & Indochina)
MoneyGram
11.2015 - 03.2018
- Oversaw end-to-end service operations and led regional initiatives to enhance partner performance, compliance, and customer experience. Collaborated with cross-functional teams to drive service excellence, support market expansion, and ensure operational readiness across Southeast Asia.
- Key Contribution:
- Co-led the successful launch of Malaysia’s first agent-led digital remittance platform, enabling new digital customer touchpoints.
- Drove regular business reviews to identify service gaps, leading to enhanced operational efficiency and compliance alignment.
- Spearheaded onboarding, training, and marketing support for new partner rollouts across Malaysia, Brunei, and Indochina.
- Coordinated onboarding documentation, KYC reviews, and contract execution for new and renewing agents.
- Conducted regular partner reviews to ensure compliance with AML/CFT standards and internal policies.
- Supported compliance audits and remediation efforts for agent locations.
Markets Manager
KPMG Malaysia
08.2015 - 11.2015
- Provided marketing and proposal support for business development efforts across service lines.
- Key Contributions:
- Developed firm-wide branding collateral and client-facing presentations.
- Managed internal knowledge platforms and communication tools.
Business Development Specialist
Western Union
12.2013 - 08.2015
- Managed key banking, retail, and money changer accounts across Malaysia, focusing on sales growth, contract renewals, and compliance oversight. Acted as the primary relationship manager for major partners, ensuring strong performance and alignment with global standards.
- Key Contributions:
- Renewed four major bank contracts, contributing over 40% of total revenue from the banking channel.
- Identified and onboarded a new high-potential agent, expanding network reach.
- Strengthened partner engagement through regular business reviews and compliance support.
- Completed Western Union Fundamentals 1.0 training, enhancing product and regulatory knowledge.
Business Development Manager
Action Coach
05.2013 - 11.2013
- Drove new business acquisition through direct outreach, lead qualification, and client engagement. Worked closely with the marketing and telemarketing teams to convert SME prospects into coaching clients.
- Key Contributions:
- Closed over 30 new client partnerships within six months through consultative selling.
- Developed sales scripts and lead-tracking systems to improve conversion rates.
- Collaborated with business coaches to tailor pitch strategies and client onboarding processes.
Business Development Executive
Jardine Shipping Services
10.2012 - 03.2013
- Managed and grew shipping accounts exclusively for Höegh Autoliners and Sarjak Container Lines. Focused on securing outbound shipments from Malaysia, strengthening client relationships, and driving business growth for assigned carriers.
- Key Contributions:
- Secured a high-value shipment project from Malaysia to Chile, achieving the 6-month sales target ahead of schedule.
- Built and maintained strong relationships with freight forwarders and cargo owners to maximise container space utilisation.
- Supported pricing negotiations and coordinated with operations teams to ensure smooth delivery and customer satisfaction.
Customer Service Executive
OCBC Bank
10.2008 - 08.2012
- Provided first-line support for Singapore-based customers, handling a wide range of banking enquiries including account services, transactions, and product information. Delivered efficient and solution-focused assistance while maintaining high service standards in a fast-paced contact centre environment.
- Key Contributions:
- Consistently met service quality benchmarks, contributing to strong customer satisfaction scores.
- Mentored and trained new hires to ensure smooth onboarding and adherence to service protocols.
- Completed the OCBC Service Academy certification, enhancing customer engagement and product knowledge.
Education
MBA - Global Business
05-2019
Bachelor of Social Science (Hons) - Psychology
05-2008
Skills
Strategic Partnerships
Regional Market Expansion
Go-to-Market Strategy
Lead generation
Negotiations
Project management
Business development and planning
Revenue generation
Pipeline development
Cross-functional collaboration
Process improvement
Account management
Timeline
Business Development Manager, (APAC) - Digi9 | Lulu Money Malaysia
08.2025 - Current
Business Development Manager, Global Agents (APAC) - Ria Money Transfer
11.2023 - 08.2025
Global Key Account Manager (Southeast Asia & East Asia) - Ria Money Transfer
06.2018 - 10.2023
Sales Support & Operations Manager (Malaysia, Brunei & Indochina) - MoneyGram
11.2015 - 03.2018
Markets Manager - KPMG Malaysia
08.2015 - 11.2015
Business Development Specialist - Western Union
12.2013 - 08.2015
Business Development Manager - Action Coach
05.2013 - 11.2013
Business Development Executive - Jardine Shipping Services
10.2012 - 03.2013
Customer Service Executive - OCBC Bank
10.2008 - 08.2012
Coventry University - MBA, Global Business
Universiti Tunku Abdul Rahman - Bachelor of Social Science (Hons), Psychology