HELENE TAN
Kuala Lumpur
Summary
Experienced and energetic Marketing Manager with over seven years of experience effectively managing marketing projects from conception to completion. Adept in using digital marketing platforms to increase sales and overall company productivity. Experienced in leading teams of marketing professionals to meet and exceed digital marketing goals. Adept in understanding company profiles and operations to successfully carry out marketing plan. Detail-oriented, attentive and decisive leader.
Experienced with leading digital product development and lifecycle management. Utilizes agile methodologies and cross-functional collaboration to deliver user-centric solutions. Track record of fostering innovative product strategies that align with business goals and market trends.
Overview
12
12
years of professional experience
Work History
Senior Digital Marketing Manager
HiSEVEN Sdn Bhd ( Malaysia )
01.2024 - Current
- Streamlined product development processes, resulting in faster time-to-market and improved efficiency.
- Developed comprehensive product roadmaps, outlining key milestones and deliverables throughout the project lifecycle.
- Conducted regular stakeholder updates to provide transparency into project progress and manage expectations effectively.
- Managed relationships with external vendors and partners, ensuring alignment on project goals and expectations.
- Led cross-functional teams to deliver high-quality digital products on schedule and within budget constraints.
- Implemented robust analytics frameworks to measure product success and drive data-driven decision making.
- Championed innovative ideas that led to successful new product launches and expansions into untapped markets.
- Improved conversion rates through strategic A/B testing campaigns designed to optimize marketing messaging and user experience elements.
Digital Marketing Manager
He&Ni Education Sdn Bhd ( Malaysia )
12.2021 - 12.2023
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
International Business Development
Marcus Evans Group ( Malaysia )
11.2020 - 11.2021
- Forged strong relationships with government agencies and industry associations, positioning the company as a trusted partner in international business development efforts.
- Mentored junior team members on best practices in international business development, fostering a culture of continuous learning within the team.
- Mentored junior team members, providing guidance on best practices for international business development.
- Led business development efforts, securing new opportunities for collaboration and revenue generation.
- Contributed towards firm''s development by continuously expanding expertise in specialized areas such as estate planning or international taxation.
Sales & Marketing Executive
GolfSmart Sdn Bhd
11.2018 - 10.2020
- Plan and execute the event for Ferrari and Maserati Club member
- Host monthly event for club members to try out new clubs
- Developed comprehensive strategy to increased sales on the brand
- Managed a team of sales and marketing professionals to successfully meet and exceed sales targets
- Developed strong client relationships for increased customer loyalty and repeat business.
- Analyzed competitors'' offerings to identify areas for differentiation, informing product positioning strategy improvements.
- Negotiated contracts skillfully, securing favorable terms for the organization.
Sales & Marketing Coordinator
Bert's Airconditioning Pte Ltd
10.2012 - 11.2013
- Manage data in spreadsheets and reports
- Keep records and reports up to date
- Help maintain the budget plan
- Organize and schedule meetings and events
- Supervise other staff and delegate responsibilities
- Handle technical issues in their area of expertise
- Carry out clerical duties, including answering phones and preparing documents
- Exceeded quarterly sales targets consistently by utilizing proven closing techniques during negotiations with potential clients.
- Strengthened client relationships with regular follow-ups, ensuring timely renewals and upselling opportunities.
Education
MBA - Business Administration And Management
National University of Malaysia (UKM)
Kuala Lumpur 12-2024
Bachelor of Creative Industries - Marketing Communications
Queensland University of Technology
Queensland Australia 01.2018
Pre University / Foundation -
Queensland University of Technology International College
01.2018
Skills
- Basic computer literacy skills
- Ability to learn quick
- Good Team Player
- Social Media Managements
- Digital Marketing
- Marketing Automation
- Leadership
- Public Speaking
- CRM integration
- Competitive analysis
- Web analytics
- Conversion rate optimization
- Search engine optimization
Languages
English
Chinese
Malay
Cantonese
Extra-Curricular Activities
Volunteer at G20 Brisbane Summit, 2014 Committee Member at AIESEC Australia, 2015 Marketing & Promotions at QUT Dance Society, 2016
Career Overview
Experienced and energetic Marketing Manager with over seven years of experience effectively managing marketing projects from conception to completion. Adept in using digital marketing platforms to increase sales and overall company productivity. Experienced in leading teams of marketing professionals to meet and exceed digital marketing goals. Adept in understanding company profiles and operations to successfully carry out marketing plans.
Accomplishments
- Collaborated with team of 5 in the development of Sunway Group Property ( MY) , Emperor Group ( HK ) & Philips Capital ( SG & MY )
Timeline
Senior Digital Marketing Manager
HiSEVEN Sdn Bhd ( Malaysia )
01.2024 - Current
Digital Marketing Manager
He&Ni Education Sdn Bhd ( Malaysia )
12.2021 - 12.2023
International Business Development
Marcus Evans Group ( Malaysia )
11.2020 - 11.2021
Sales & Marketing Executive
GolfSmart Sdn Bhd
11.2018 - 10.2020
Sales & Marketing Coordinator
Bert's Airconditioning Pte Ltd
10.2012 - 11.2013
Pre University / Foundation -
Queensland University of Technology International College
MBA - Business Administration And Management
National University of Malaysia (UKM)
Bachelor of Creative Industries - Marketing Communications
Queensland University of Technology
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