Zulaikha Rosli
SALES & MARKETING EXECUTIVE
Jelutong, Penang
Summary
Dynamic and versatile professional with over 3 years of experience in marketing, along with a solid background in administration and retail. Comfortable planning and carrying out promotional campaigns, building client relationships, and supporting daily operations. Known for being adaptable, organized, and a reliable team player. Looking for a new opportunity where I can apply my skills, take on new challenges, and continue to grow in the marketing field.
Overview
5
5
years of professional experience
2
2
Languages
Work History
Sales Executive
OZO George Town Hotel
02.2025 - 08.2025
- Identify and target new business opportunities in corporate, leisure segments.
- Conduct sales calls, client visits, and site inspections to promote the hotel’s offerings.
- Negotiate contracts and close sales deals that benefit both the client and hotel revenue targets.
- Maintain and grow relationships with key clients and corporate accounts.
- Manage client database, ensuring up-to-date information and communication records.
- Provide exceptional customer service to build loyalty and repeat business.
- Prepare sales forecasts, plans, and reports for management review.
Sales & Marketing Executive
Island 88
04.2024 - 01.2025
- Leasing & Sales Support
- Identify and approach potential tenants, kiosks, and pop-up vendors to maximize occupancy.
- Assist in preparing leasing proposals, sales presentations, and tenancy agreements.
- Coordinate with leasing and operations teams to support new tenant onboarding and setup.
- Tenant Relations
- Serve as a liaison between tenants and mall management to support tenant marketing efforts.
- Encourage tenant participation in mall-wide promotions, events, and campaigns.
- Monitor and analyse tenant sales performance and provide improvement suggestions.
- Marketing & Promotions
- Plan and execute marketing campaigns to promote the mall, drive foot traffic, and enhance shopper engagement.
- Organize events, seasonal campaigns, and festive decorations to create an engaging mall experience.
- Collaborate with creative teams and external agencies for advertising materials and media placements.
Marketing Service Executive
Cititel Penang
10.2022 - 04.2024
- Administration
- Review monthly statistical data reports from the Property Management System (Fidelio/SMS Host/CLS, etc) for error(s) made in the input of data e.g. market segment classification, geographical source, residence, etc.
- Assists the Director of Sales in updating information contained in the Marketing Plan and Marketing Manual.
- Prepares report on opportunity dates for group business for the Director of Sale’s evaluation.
- Supervise and collate data on competitors’ activities
- Conducts direct mail campaign as detailed in the Direct Mail Plan and provides monthly productivity report for review with the Director of Sales.
- Establish an accurate database with regular updates for key market segments and food & beverage patrons.
- Forecasting
- To assist the Director of Sales in the 3 months and 12 months rolling forecast conducted on a monthly basis covering market segment breakdown by room nights, average rate, and revenue.
- To track and establish daily pick-up trends, occupancy history, and market segment development to facilitate the forecasting process.
- E-Commerce
- Coordinate with on the accuracy of rates loading and establish a roster on accessing the respective provider’s website in viewing rates accuracy and competitors’ pricing
Executive Administrator
Enviroverks Asia Sdn Bhd
03.2022 - 09.2022
- Manage office in Penang
- E-mail to customer about promotion
- Prepare a daily report
- Fill in claim form
Executive Administrator
K-Ocean Seafood Resources Sdn Bhd
02.2021 - 02.2022
- Issue Invoice to customer
- Manage and monitor daily activities on delivery to outlet
- Prepare Everyday Price List to consignment
- Prepare report daily
- Check daily stock from supplier
Education
Bachelor - Management
University Science Malaysia
01.2026
Diploma - E-Business
Kuala Lumpur Metropolitan University College
01.2017
Skills
- Microsoft Words
- PowerPoint
- Excel
- SQL
- Customer service
- Operations
References
- Siti Mas Arina, HR Executive, 011-1850 7964, OZO Georgetown Penang
- Andrew, Leong, Senior Sales Manager, 016-422 9017, Cititel Penang, Penang
Interests
Swimming
Reading
Timeline
Sales Executive
OZO George Town Hotel
02.2025 - 08.2025
Sales & Marketing Executive
Island 88
04.2024 - 01.2025
Marketing Service Executive
Cititel Penang
10.2022 - 04.2024
Executive Administrator
Enviroverks Asia Sdn Bhd
03.2022 - 09.2022
Executive Administrator
K-Ocean Seafood Resources Sdn Bhd
02.2021 - 02.2022
Diploma - E-Business
Kuala Lumpur Metropolitan University College
Bachelor - Management
University Science Malaysia
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