Summary
Overview
Work History
Education
Skills
Personal Profile
Extra Work Experience (Part Time Event Company)
References
Career Objectives
Timeline
AccountManager
En Tze Liew

En Tze Liew

Kota Kinabalu

Summary

Dynamic sales professional with over 10 years of experience in driving strategic lead generation, delivering impactful sales presentations, and executing effective sales strategies across diverse sectors. Proven track record of exceeding quotas and transforming prospects into loyal clients while cultivating a robust network of referrals to enhance sales opportunities. Expertise in product marketing and management, overseeing the entire lifecycle from conception to launch, and adept at developing innovative market strategies for new products and branding initiatives. Goal-oriented with a strong ability to thrive in fast-paced environments, consistently delivering results that contribute to organizational success.

Overview

14
14
years of professional experience

Work History

Real Estate Negotiator

Henry Realty
12.2022 - Current
  • Represent clients in buying, selling, and renting properties, ensuring their needs and goals are met
  • Conduct market research to provide accurate property valuations and insights.
  • Effectively utilized web-based tools to manage a database of customers and prospects.
  • Prepare and present competitive offers and negotiate terms with buyers, sellers, and other agents.
  • Assist clients in navigating the closing process, ensuring all documentation and legal requirements are completed accurately.
  • Maintain updated knowledge of market trends, zoning regulations, and real estate laws.
  • Communicated with all involved parties including Landlord, buyer, tenant, banker, valuer, lawyer, contractor and agents in a timely and professional manner.

Account Manager

Ricoh Malaysia (M) Sdn Bhd
05.2015 - Current
  • Responsible for the business development with existing and potential customers to achieve sales target and market share.
  • Identify, manage and secure existing and new account and continue to maintain a high level of sales achievement.
  • Responsible for maximizing revenues through aggressive networking, cold calling and consultative sales.
  • Conduct boardroom presentation to provide better understanding to customers on the products capabilities and its cost effectiveness.
  • Fostered strong customer relationships throughout territory
  • Produce daily, weekly reports documenting sales activities
  • Update all sales activities in Sales Force Automation application.
  • Commit and discharge duties in compliance with the ISO 9001 and ISO 140001 requirements and standards.

Business Development Manager

All Asia Biotechnology Sdn Bhd
07.2022 - 12.2022

Conduct thorough market research to identify new markets, customer needs, and emerging trends in the ginger and food product sectors.


Develop and implement comprehensive growth strategies to Create market presence and achieve sales targets for ginger-based products.


Drive revenue growth through lead generation, preparing compelling proposals and pitches, and closing deals.


Work closely with product development, marketing, and operations teams to align strategies, refine product offerings, and ensure smooth execution


Leading and ensuring the success of all event preparations and executions, managing relationships with vendors, organizers, and attendees and designing marketing and promotional materials for events.

Senior Marketing Executive

Ferco Seating Systems (M) Sdn Bhd
05.2014 - 05.2015
  • To contribute business development ideas across the marketing mix and assist in the preparation of the marketing plans.
  • To manage the production of marketing materials, including leaflets, posters, flyers, e-newsletter, corporate gifts, and product catalogue.
  • To prepare project proposal, sales support materials and arrange distribution of marketing materials.
  • Event planning and implementation.
  • Coordinating all stages of event’s operations and third parties involved.
  • To manage/update company’s website and social media (Facebook and Twitter).
  • Coordinate with dealers internationally to give them the best supports on any marketing materials related matters.

Product Executive

Lam Soon Edible Oils Sdn Bhd
03.2012 - 04.2014
  • To assist in assigned corporate marketing projects
  • To conduct forecasting of demand for products and ensuring adequate supply.
  • To assist in planning POSM.
  • To assist in operation matters relating to designated portfolio.
  • Formulating marketing plans, new product development and managing brand’s A&P budget effectively.
  • To prepare market studies and analyze market trends and opportunities.
  • Quarterly report & conduct branches meeting on the performance of the brand/product.
  • Coordinate multifunctional team (trade marketing, supply chain, key account, and sales) to implement the plan in the market place and monitor performance of support plans.
  • Coordinating all stage of event’s operations.
  • Fully in charge of weekly food sampling (modern trade/traditional trade)
  • Monitoring inventory stocks by weekly.
  • To liaise and work closely with sales/branches in stock movement, deliveries, and promotion campaign.
  • Work externally with local support agencies such as creative, PR and media agency to ensure the marketing plans are executed to meet company goals.
  • Responsible in weekly/monthly inventory reports, A&P tracking report, product performance report (through scan sales), sales forecasting report, production forecasting report.
  • Perform other related duties & responsibilities as assigned by superior from time to time.

Education

Bachelor - Marketing (Management)

Taylor’s University College (Affiliated with University of South Australia)
11.2011

Diploma - Commerce

Institute Sinaran (IS)
09.2008

SPM - Commerce Stream

SM Lok Yuk (SMLY)
01.2005

Skills

  • Good command of common computer software: Microsoft Word, Microsoft Excel and Microsoft Power point
  • Good command of common computer knowledge
  • Critical business thinking to achieve sales objectives
  • Strong interpersonal and relationship building skills
  • High level written and verbal communications skills
  • Advanced Microsoft Office suite computer skills
  • Ability to communicate, innovate, inspiring
  • Ability to plan well, organized, and analyze buyer behavior
  • Strong team membership with an ability to work independently
  • Anticipate problems and outline how it will be overcome

Personal Profile

English, Malay, Mandarin, Hakka and Cantonese

Extra Work Experience (Part Time Event Company)

  • Supervise merchandisers for the merchandising project of ‘F&N drinks during Hari Raya Festival 2014.
  • Supervise of the campaign for Stabilo Neon and promodiser.
  • Supervise on the in-store activation for ‘Schwarzkopf’ and ‘Syoss (In entry to the market on 2013)
  • Supervise in-store sampling activation for the products of ‘Loacker’
  • To ensure the event activities meet client’s sales objectives
  • Generate Post-mortem reports and conduct presentation to clients to provide the Trend Brand Performance, category weekly performance, competitor activities, key challenges, market feedback and recommendations.

References

Lois, Chong, Branch Manager, +6016-760 5708, Ricoh (Malaysia) Sdn Bhd

Career Objectives

  • Bringing experience to increase profitability, develop existing and new account sales and to create a dynamic sales team for optimum performance.
  • Fully utilized Sales & Marketing oriented skills to improve sales bottom line, creating sales strategies and increasing company revenue.

Timeline

Real Estate Negotiator

Henry Realty
12.2022 - Current

Business Development Manager

All Asia Biotechnology Sdn Bhd
07.2022 - 12.2022

Account Manager

Ricoh Malaysia (M) Sdn Bhd
05.2015 - Current

Senior Marketing Executive

Ferco Seating Systems (M) Sdn Bhd
05.2014 - 05.2015

Product Executive

Lam Soon Edible Oils Sdn Bhd
03.2012 - 04.2014

Diploma - Commerce

Institute Sinaran (IS)

SPM - Commerce Stream

SM Lok Yuk (SMLY)

Bachelor - Marketing (Management)

Taylor’s University College (Affiliated with University of South Australia)
En Tze Liew