David Khong

• A key priority in my position is leading the brand equity transfer and rebranding from Osram to Inventronics, focusing on strengthening our brand identity through targeted marcom promotion and outreach. This rebranding effort is integral to our strategy, helping position Inventronics as a market leader in innovative lighting solutions.
• As in my second role of Company Director for Inventronics in Malaysia, I am responsible for overseeing profit and loss, inventory control, compliance, and local legal entity management. Additionally, I manage the local pricing strategy and ensure alignment across business units, specifically BU LED and BU DS, to drive cohesive growth
• I am also accountable for achieving sales targets across Malaysia by implementing a comprehensive country strategy that includes growth initiatives, market expansion, project pipelines, and advanced lighting management systems (CNT). Effective people management is essential to my approach, ensuring the team is motivated, well-equipped, and aligned with our business objectives.
• My role further involves market forecasting and opportunity identification to drive expansion and innovation. By engaging closely with customers and the sales team, I monitor competitive performance and gather valuable feedback to continuously refine our product offerings and service quality.
• In leading the sales, field application engineering, and local support teams, I am responsible for meeting monthly, quarterly, and annual sales targets. This includes generating demand across various projects, emphasizing each product's unique features and benefits to resonate with our target audiences.

Achievement :

• Successfully set up Inventronics Malaysia, meeting all target timelines and establishing a strong operational foundation.
• Effectively managed the transfer and retention of Osram Digital Systems customers, ensuring a smooth transition to Inventronics while maintaining customer loyalty.
• Achieved a 30% increase in sales, reaching EUR 2.6 million in CY2024, demonstrating strong growth and effective sales strategy execution.
• Successfully supported numerous customers in transitioning from traditional LED lighting to advanced connectivity solutions (DALI Control system), enhancing product adoption and strengthening market presence.

• I am accountable for achieving Digital Systems (DS) sales targets across Malaysia. My role involves shaping and executing a comprehensive country strategy that encompasses strategic initiatives such as major growth drives, market expansion, project pipelines, and lighting management systems (LMS). A key aspect of my responsibilities is people management, ensuring that our team is motivated, equipped, and aligned with our objectives.
• My role also includes market forecasting and identifying opportunities for growth, both in market reach and product innovation. By actively engaging with customers and our sales team, I monitor competitive performance and gather customer feedback, using these insights to drive continuous improvement in our products and services
• In leading the sales, field application engineering and local support teams, I am responsible for meeting monthly, quarterly, and annual sales targets. Part of this involves demand generation for DS products across various projects, where I highlight each product's unique features, design advantages, and customer benefits to resonate with target audiences
• I am committed to building and sustaining positive business and customer relationships, constantly working to expand our customer reach and strengthen brand presence. I also engage with specifiers, including lighting designers, consultants, and architects, to expand our footprint and secure specifications for our products
• Supporting local product approvals is another key responsibility, as well as country-specific sales forecasting, which informs our broader strategic planning. Additionally, I provide valuable feedback to our product marketing and development teams, helping them tailor new products to better meet market demands.

Achievement :

• During the challenging COVID-19 pandemic, I achieved strong sales performance for the OMY market, landing at EUR 1.5 million in CY20 (comparable growth of -36%).
• I successfully drove recovery in subsequent years with sustained growth: EUR 1.8 million in CY21 (20% growth), EUR 1.95 million in CY22 (8% growth), and EUR 2.0 million in CY23 (3% growth).
• I led the transformation of our customer base from focusing solely on LED light engines to adopting connected lighting systems.
• This shift resulted in significant growth in lighting control system sales: 73% in CY21, 300% in CY22, and 157% in CY23.
• I prioritized recovering, rebuilding, and re-engaging relationships with key customers, restoring trust and enhancing long-term business partnerships.
• Developed and strengthened cooperation with new customers, consultants, and system integrators (SI), expanding our reach and establishing valuable partnerships in the market.
• Successfully implemented new ways of working during the COVID-19 pandemic, adapting to remote engagement, digital communication, and virtual solutions to maintain productivity and customer connection.

• I am the co-founder of the company, my primarily role and responsible for driving the sales team’s performance and maximizing revenue opportunities through close collaboration with our channel partners. I lead and work closely with the team to achieve our corporate and channel sales targets, ensuring all efforts align with our overarching business goals.
• To support these objectives, I develop and implement corporate sales strategies and channel marketing plans that strengthen our market position and create clear pathways for growth. I also play a key role in managing relationships with suppliers to ensure smooth operations and continuous support for our initiatives.
• I am committed to maintaining high standards in both internal and external customer service, providing expert product knowledge and delivering a seamless before-and-after sales experience. Additionally, I am actively involved in establishing new channel partnerships, broadening our reach and opening new revenue streams
• A significant part of my responsibilities includes conducting monthly and quarterly sales forecasts based on proposed activities, risk assessments, and potential opportunities. I also manage key performance indicators (KPIs) related to customer assets, such as profitability and receivables, to ensure financial health and sustainable growth.
• Further, I oversee the management of product family performance across all sales channels, focusing on profitability, stock inventory, and campaign planning. Finally, I prepare and present quarterly business reports and reviews for top management to keep leadership informed of progress, challenges, and future strategies.

Achievement :

• One of my key accomplishments has been successfully establishing AMBO Solutions from the ground up, creating a strong foundation for the company’s growth and sustainability.
• Early on, I managed to secure distribution partnerships with major industry players like Osram and Ledvance, which was instrumental in positioning us as a credible player in the market.
• Through strategic planning and a focus on customer needs, I was able to grow sales from zero to RM 2.0 million in FY18, establishing a robust revenue stream within a short timeframe.
• A significant part of our success has been our focus on lighting control systems, where we’ve managed to win key projects utilizing DALI Control systems.
• Notable project wins include the ballroom at Megaview Hotel in Kuantan and the auditorium hall at Cyberjaya University College of Medical Sciences (CUCMS).
• Looking ahead, we’ve proposed and are pursuing several promising projects, including: Phase-cut lighting control system for the Hilton conference room, 0-10V system with strip lighting for the new Park Hyatt project, Multipurpose hall lighting solution for Tenby International .

• I am responsible for developing and implementing a sales strategy that drives growth across Malaysia and Southeast Asia. My focus is on building effective approaches tailored to the regional market to maximize revenue and meet the specific needs of our customer base.
• A key part of my work is guiding customers in transitioning from conventional lighting systems to adopting LED lighting systems and solutions, helping them understand the benefits and applications of our products. This customer-centric approach enables us to not only meet but consistently exceed our Digital Systems (DS) sales targets. I achieve this by ensuring that customer inquiries are followed up promptly and comprehensively.
• To ensure seamless operations, I monitor and supervise the DS team, fostering a collaborative environment that emphasizes quality and expertise. I take pride in providing expert product knowledge and high-quality service throughout the entire customer journey—both before and after sales. This commitment extends to our internal team, where I offer support, coaching, and on-the-job training to continually enhance our capabilities.
• I also work closely with the entire sales team to achieve group sales targets, encouraging cohesion and alignment with our shared goals. Additionally, I collaborate extensively with product marketing and business partners to identify and develop new design-in project opportunities, aiming to increase sales and drive innovation within the DS portfolio.

Achievement :

• Successfully achieved year-over-year sales growth for Digital Systems (DS) in Malaysia, with sales figures as follows: FY13: RM 8.0 million, FY14: RM 12.1 million (51% growth), FY15: RM 16.3 million (34% growth), FY16: RM 19.8 million (21% growth).
• Improved sales from THB 83 million to THB 98 million in Thailand, achieving a 19% positive growth.
• Drove sales growth from USD 0.9 million to USD 1.15 million in Vietnam, marking a 27% increase.
• Successfully secured several major projects, including: KLCC Tower 1 (T5 system) and Tower 2 (Linear LED system), Jaya Grocery, MITI Tower, and MRT Control Hall, Levi’s Project, AEON and many more.
• Established relationships with new customers such as YLI, DML, TOS Lighting, Festino, and Nanorad.
• Successfully positioned Osram DS as the preferred solution provider, boosting customer confidence in our offerings.
• Fostered strong team spirit and momentum, ensuring high performance and collaboration.
• Received the Bronze Standard Outstanding Performance Award (BU DS APAC) in November 2015.

• To develop, lead and motivate KL region to achieve assigned sales target, develop and implement sales strategy to increase revenue and grow KL region.
• Understand and appreciate market trends, the competitive landscape and industry developments in the electronics sector.
• Responsible in whole KL region related activities effecting the coordination of order processing and dispatch of the orders.
• In charge of sales administration & secretarial support to KL region as a whole office management.
• Regular contact with other departments as Product Marketing, Supply Chain and Accounts to obtain timely supports and feedback.
• Maintain existing and generate new customer’s account.
• Follow up with the customer on payment before execute shipment.
• Submit stock draw for packing to stores and logistic dispatch schedule.
• Prepare and obtain approval for credit notes due to price difference, rebate, shortage received or breakages.
• Response on Order Process.
• Human Capital development.

Achievement :

• Manage to developed and implement a sales strategy for KL region, engaged with many new customer as PRAXIS, MDT, Betamek, Data Control, Isito, DGR, OYLT and etc
• Manage to support customer on LED Lighting development
• Manage to increase customer confidence and side to Excelpoint by organizes NXP-Techday in OYLT and NXP-Cortex MCU advance workshop in Excelpoint KL office at June 2011

• Leads and drives to maximize sales and business creation/demand generation in SEA in the broadest sense.
• Assumes full responsibility for my customers, business and drives to increase the year-on-year business level.
• Execute regional product marketing strategy and develop application marketing strategy.
• Responsible for application marketing strategy training to FSE & distributors.
• Develop productive and long-term relationship with key decision makers within the (potential) customers and NXP, creating awareness and visibility across all relevant entities and decision makers on both sides.

Achievement :

• Achieved many design wins in LCD one chip, MMS products, Class D Audio Amp, Video processor one chip IC and others to Japanese customer.
• Awarded NXP Customer Focused Passion to Win – APAC region award 2009: Consumer Application Team.

• Design in Philips products & increase sales, product promotion & project management
• Customer technical, application, quality support, application note/spec, demo boards, product cross reference & comparison table, support business development via distribution
• Monitoring design-in tracking and reporting and competitor's product roadmap
• Training provide to FSEs, FAEs, distributor & Customer
• Maintain, improve and build customer relationship
• Design wins & successfully supports UOCIII, UOC-Top, GreenChip II SMPS solution, Class AB & Class D audio amplifier in Sharp GB4, GB4W, GA7 and GB7 project
• Successfully support UOCIII/N1E & UOCIII/N1F change over in Sony BX1 & CX1 model
• Design Win & successfully support Class D, Class AB Amp & SMPS in SRC & ASP
• Sony awarded as best supplier in 2005

• In charge of medium and small inch CTV project development
• In charge of Power Supply and audio circuit design and development