Accomplished Regional Chief Legal Counsel with over 28 years of experience in corporate and commercial legal practice, with a strong specialization in the FMCG, retail, and consumer goods sectors for more than a decade. Admitted to the Malaysian Bar in 2000, and currently serving as Executive Vice President and Head of Group Legal, Corporate and Company Secretarial Affairs at Asahi Holdings Southeast Asia.
Demonstrated expertise in leading legal operations across the Asia-Pacific region, with a focus on commercial transactions, mergers and acquisitions, regulatory compliance, intellectual property, franchising, and brand protection. Adept in structuring complex cross-border transactions, joint ventures, and strategic business initiatives.
Licensed Company Secretary since 2004, with a collaborative and agile leadership style. Passionate about inclusive leadership, mentoring, and empowering high-performing legal teams across jurisdictions to drive organizational success and foster a culture of excellence.
Strategic Legal Advisory
Cross-Functional Legal Support: Delivered proactive legal counsel to marketing, sales, supply chain, and R&D teams, ensuring alignment with regulatory requirements and commercial objectives.
Corporate & Commercial Transactions: Led legal oversight for high-value commercial agreements, joint ventures, and vendor partnerships, supporting rapid product cycles and market responsiveness.
Regulatory & Governance Compliance: Navigated complex regulatory landscapes, including food safety, labeling, advertising standards, and consumer protection laws across multiple jurisdictions.
Brand, Franchise & IP Protection: Spearheaded the development and protection of trademarks, packaging designs, and proprietary materials, safeguarding brand equity in competitive markets.
Marketing & Promotion Compliance: Reviewed and advised on promotional campaigns, product claims, and advertising content to ensure compliance with legal and ethical standards.
Litigation & Risk Management: Managed litigation and dispute resolution, including product liability and regulatory investigations, with a focus on cost-efficiency and brand reputation.
External Counsel Management: Engaged and supervised external legal advisors for specialized matters, ensuring quality, cost control, and alignment with business goals.
Contract & Document Management: Drafted, reviewed, and negotiated a wide range of legal documents, including distribution agreements, licensing deals, and supplier contracts.
Statutory Compliance & Board Governance: Ensured compliance with the Companies Act 2016 and other statutory obligations; prepared Board papers, resolutions, and minutes.