Vasanthi Arumugam

• Strategic Leadership: Report directly to the CEO, managing a team of 2 across the Philippines, Vietnam, Indo-China, and export markets globally, driving regional brand and compliance strategies.
• Market Expansion: Spearheaded the successful launch of Goodday cultured milk in the Philippines, achieving the 3rd brand position within the first year, contributing to a 20% market share increase.
• Innovative Marketing: Developed and executed cutting-edge ATL and BTL marketing campaigns across SEA markets, increasing brand visibility and consumer engagement by 30%.
• Product Innovation: Led the development and pipeline of launching new products, including cross-category products and new flavor extensions, expected to drive a 15% increase in regional revenue.
• Regulatory Excellence: Secured multiple FDA and other product registrations for SEA markets, ensuring 100% compliance with individual market requirements, resulting in zero compliance-related disruptions.
• Stakeholder Management: Acted as the primary liaison with regulatory bodies, enhancing the company's reputation and trustworthiness, culminating in the Compliance Business Unit 2023 award.
• Recognition: Winner of the SEA region Asahi Group Philosophy award, representing the region in Melbourne, Australia, for outstanding contribution to the company's core values and mission.
• Employee Engagement: Initiated and led the 20% project, focusing on inclusivity and engagement across countries, achieving a 98% engagement score and fostering a highly motivated workforce.
• Revenue Growth: Implemented strategic initiatives that led to a 25% increase in regional sales and a 10% improvement in operational efficiency.

• Brand custodian for Pepsi’s MY and SG brands, including 7UP, Mirinda, Mug, Revive Isotonic, Kickapoo, and Lipton RTD Tea.
• Achieved notable results with Pepsi’s festive campaign, resulting in a 45% sales increase in Feb 2019.
• Maintained Pepsi Black’s No.1 position in the Cola No Sugar category.
• Elevated Lipton to a top 3 position in the total tea category with a 10.6 value share in 2019.
• Launched Mirinda Mix-It, increasing market share to 7.3 pt in June 2018.
• Received multiple marketing awards for creative campaigns.

• Launched and managed a food outlet specializing in North Indian cuisine.
• Gained valuable entrepreneurial experience, enhancing marketing and operational strategy skills.

Responsible for handling marketing and events for BMW, Mini and Motorrad.