ABDUL FATAH BIN BASIRON
Marketing Manager
Batu Caves
Summary
Aiming to achieve high performance in all tasks, continually learning—especially in sales and strategic areas—with a strong commitment to advancing company and institutional goals. Skilled in developing and executing strategic marketing campaigns to drive engagement and sales growth. Brings a strong track record in boosting program efficiency, conversion rates, and overall performance. Expert in both digital and traditional marketing approaches, with a talent for seeing the bigger picture and managing projects from a broad, strategic perspective.
Overview
2025
2025
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
Technical Sales Executive
ACCESS ELEVATORS SDN BHD
05.2018 - 10.2024
- Provided tailored technical solutions in elevator systems to address diverse client needs, demonstrating in-depth product knowledge and consultative selling skills. Built and maintained client relationships by delivering superior customer service and technical support. Conducted technical consultations, recommending maintenance, upgrades, and modernizations to maximize client investments. Developed elevator system drawings using AutoCAD, ensuring technical accuracy and alignment with project specifications. Collaborated with engineering teams to meet client requirements with precision and compliance, contributing to successful project outcomes.
Marketing and Event Manager
WR Trader Academy SDN BHD
09.2021 - 10.2023
- Led and developed innovative marketing strategies across digital platforms, significantly boosting brand visibility and customer engagement. Spearheaded a cross-functional team to execute high-impact ad campaigns, combining content strategy with data-driven insights to drive results. Directed end-to-end event management, from conceptualization to execution, successfully attracting 300–500 participants to monthly webinars. This approach contributed to consistent revenue growth, generating RM400,000–RM700,000 per month. Established a cohesive marketing framework that strengthened brand positioning and elevated customer experiences, resulting in increased sales conversion rates.
- Managed administrative logistics of events planning, event booking, and event promotions.
Sales Executive
VIVAHOMES REALTY
07.2017 - 02.2018
- Guided clients through property transactions, providing insights on market trends and property values to support informed decision-making. Presented investment options tailored to clients' needs, helping them make confident choices. Negotiated deals effectively to secure the best terms, fostering trust and loyalty through responsive service and a client-first approach. Consistently ranked as a top 3 seller for four consecutive months, reflecting a strong track record of results and dedication to client satisfaction.
Financial Service Consultant
CIMB Bank Berhad
01.2016 - 06.2017
- Increased portfolio performance for clients by developing customized investment plans based on individual risk tolerance and goals.
- Improved client financial strategies by conducting comprehensive assessments and recommending tailored solutions.
Insurance Agent
Prudential BSN Takaful
02.2014 - 12.2015
- Provided personalized insurance solutions to clients, analyzing their needs and recommending suitable coverage options. Built strong client relationships through consistent follow-ups and responsive service, resulting in high customer satisfaction and loyalty. Educated clients on policy options, helping them make informed decisions to protect their assets and financial well-being.
E&I– Technical Assistant
Synergistic Generation Sdn Bhd
2 2011 - 9 2011
- Developed and prepared precise electrical design drawings, collaborating with engineers to support project specifications and requirements. Conducted technical reviews, ensuring accuracy and compliance with industry standards. Played a key role in troubleshooting and resolving design issues, contributing to efficient project workflows and high-quality deliverables.
Education
Diploma - Electrical Engineering, Major in Mechatronic
University Technology Malaysia
01.2008 - 01.2010
Skills
Sales and promotion
Event staff management
Marketing and promotional materials
Problem-solving abilities
Project Management
Professionalism
Pricing negotiation
Team Leadership
Sales Strategies
Strategic Planning
Marketing strategy
AutoCAD Drawing
CIDB no.
W81150420090048
References
- Mdm. Mary Yap, Branch Manager, CIMB Bank, Solaris Mont' Kiara, Kuala Lumpur, Kuala Lumpur, 0162633398
- Azaren Bin Misbah, Senior Engineer, Access Elevator Sdn Bhd, Kuala Lumpur, Kuala Lumpur, 0125752168
- Muhammad Fahmi, Chief People Officer, WR Trader Academy, Ampang, Selangor, 0129137381
Extracurricular Activities
- Event Head at University Tenaga Nasional (UNITEN),
- Committee Members in University Technology of Malaysia (UTM) Open day
- Facilitator Maktab Rendah Sains Mara Serting
- Committee of Editorial (MRSM Magazine)
- Police Cadet,
- Rugby
- Futsal
Personal Information
- Age: 34
- Date of Birth: 01/06/89
- Nationality: Malaysia
- Marital Status: Married
Timeline
Marketing and Event Manager
WR Trader Academy SDN BHD
09.2021 - 10.2023
Technical Sales Executive
ACCESS ELEVATORS SDN BHD
05.2018 - 10.2024
Sales Executive
VIVAHOMES REALTY
07.2017 - 02.2018
Financial Service Consultant
CIMB Bank Berhad
01.2016 - 06.2017
Insurance Agent
Prudential BSN Takaful
02.2014 - 12.2015
Diploma - Electrical Engineering, Major in Mechatronic
University Technology Malaysia
01.2008 - 01.2010
E&I– Technical Assistant
Synergistic Generation Sdn Bhd
2 2011 - 9 2011
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