Aaron Chai

Portfolio #1: Head of Corporate Sales (Deputy General Manager)

Key Sales Driver for Corporate Sales Team (Peninsular Malaysia) and strategizing key actionable deliverables to achieve long term business plans for Corporate Sales Division.

Portfolio #2: Regional Head of Operations, East Malaysia
Responsible for overall business performance of both subsidiaries - TCW (Sarawak) and TCIE (Sabah), including P&L, Finance & Control, Sales, Aftersales and administration of both companies

Corporate role of managing major discussions/negotiations with corporate fleet owners and tender of projects with local Business Managers

Portfolio #1: Area Manager, Sales Planning Department (2 years)

1. Strategizing and planning of targets with Board of Directors for all regions

2. Planning of stock, inventory and logistics for all branches and dealers

3. Strategizing winning marketing activities and overseeing marketing execution for all regions

4. Study of competitors promotions and conducting market analyses with Sales Planning department for recovery actions

Portfolio #2: Senior Retail & Marketing Operations, ETCM Sarawak (Business Unit) (2.5 years)

1.Responsible for sales performance of 4 branches in Kuching, Sibu, Bintulu and Miri, and 4 dealers under the same holding company (Tan Chong Motor Holdings) in the 4 respective towns of Sarawak
2. Strategizing and execution of marketing (Sales Pull) activities with Branch Managers – Nissan test drive carnivals, festive events, roadshows and other on-ground activations (attached are examples of press publications of events)
3. Corporate role of managing major discussions/negotiations with corporate fleet owners and tender of projects with Branch Managers
4. Acting as change agent - Spent 2 years to revamp Total Sales Management processes and administration processes together with a team of 6 Branch Managers, 9 Branch Administrators, 7 Regional Administrators and 72 Sales Advisors in Sarawak

5. Proven sales track records with sales improvement of 30% in Y2015 compared to Y2014 and 10% in Y2016 compared to Y2015 despite the continuous decline in Total Industry Volume

Portfolio #3: Personal Assistant to Executive Director, Nissan Sales & Marketing Board (5 years)

1. Managing ED’s office and organizing meetings with Executive Assistant
2. Constantly giving insights to ED during meetings to facilitate decision making

3. Execution of tasks assigned by ED on all businesses under his portfolio including Passenger Vehicles, Commercial Vehicles (Trucks) and Industrial Machineries

Main role as Personal assistant to Executive Director.
Engaged in Process improvement and operations revamp for the company. Under study to Executive Director on Sales planning and operations control.

Main Job Roles:

1. Playing a supporting role to Project Manager for implementation of new stockyard (80 acres) for vehicle storage, accessory fitment processes & overall built in quality processes

2. To ensure Overall Quality of new vehicles from Port (CBU) & Plant (CKD) to UMW Toyota Outlets (Branch and Dealers)

Other Job functions:

1. Maintain Suppliers' quality for incoming parts
2. Developing SOP & SWC for training for new staffs
3. Formulating process flows for overall Supply Chain
4. Main communication person for Logistics Division & Sales Division

Strong Knowledge in:

1. Toyota Production System (TPS)
2. Toyota Business Practice
3. Genchi Genbutsu (Problem Solving Skills)