Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Chris Yu-Sheng Liao

Chris Yu-Sheng Liao

Marketing Mananger
Kuala Lumpur

Summary

Dynamic marketing leader with a proven track record at Micro-Star International, enhancing brand visibility and driving sales through strategic planning and digital marketing. Skilled in partnership development and budgeting, adept at multitasking and influencer marketing. Achieved significant ROI improvements by implementing innovative brand-building strategies and fostering strong vendor relations.

Overview

10
10
years of professional experience
2
2
Languages

Work History

Notebook Marketing Manager

Micro-Star International Co., Ltd.
06.2021 - Current
  • Leading a team of marketing professionals to deliver high-quality campaigns on time and within budget.
  • Boosting sales performance through creation of engaging promotional materials and targeted advertising strategies.
  • Overseeing budget management to ensure marketing activities are cost-effective and achieve high ROI.
  • Maintaining brand cohesion across all marketing channels and activities.
  • Increasing brand awareness by developing and implementing strategic marketing campaigns.

Notebook Channel Marketing Specialist (EEU Region)

Micro-Star International Co., Ltd.
04.2020 - 06.2021
  • Managed marketing strategies and channel partnerships across the Eastern European region.
  • Developed and implemented initiatives to enhance brand visibility.
  • Collaborated with internal teams to align marketing strategies with business goals.
  • Monitored and adjusted campaigns to optimize sales performance.

Mobile Workstation Marketing Specialist

Micro-Star International Co., Ltd.
01.2019 - 04.2020
  • Directed global marketing campaigns for MSI’s mobile workstation products.
  • Created and managed comprehensive marketing materials on a global scale.
  • Worked closely with product development teams to ensure market-driven strategies.
  • Led strategic planning and execution of global marketing initiatives.
  • Supervising digital marketing activities, including SEO optimization and Google Analytics.

Notebook Channel Marketing Specialist (SEE Region)

MSI - Micro-Star International Co., Ltd.
08.2018 - 10.2019
  • Formulated marketing strategies for the South East Europe region.
  • Coordinated with local agencies to tailor marketing approaches.
  • Analyzed market trends and customer feedback.
  • Managed regional marketing campaigns effectively.

International Sales Specialist

CST Tires - Cheng Shin Rubber, Xiamen, China
10.2016 - 04.2018
  • Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
  • Developed strong client relationships through consistent communication and attentive service.
  • Led sales initiatives in international markets to expand client base.
  • Developed and maintained strong client relationships.
  • Coordinated with various departments to align marketing and sales efforts.

News Presenter / International News Editor

Da-Ai TV
11.2014 - 07.2016
  • Delivered news stories under tight deadlines, ensuring continuous coverage of important events.
  • Collaborated with producers to develop compelling news segments, resulting in increased viewership.
  • Researched and produced daily news reports.

Education

Master of Arts - Museum, Gallery & Heritage Studies

Newcastle University
United Kingdom
04.2001 -

Bachelor of Arts - English Language And Literature

Ming Chuan University
Taoyuan, Taiwan
04.2001 -

Skills

  • Social Media Marketing

  • Digital Marketing

  • Customer Acquisition

  • Social Media Platforms

  • Budgeting and Allocation 

  • Public and Media Relations

  • Marketing campaign development

  • Partnership Development

  • Marketing campaigns

  • Brand Promotion

  • Strategic Planning

  • Campaign Management

  • Advertising Management

  • Brand Development

  • Vendor Relations

  • Brand-building strategies

  • Influencer Marketing

  • Multitasking

    • Timeline

    Notebook Marketing Manager

    Micro-Star International Co., Ltd.
    06.2021 - Current

    Notebook Channel Marketing Specialist (EEU Region)

    Micro-Star International Co., Ltd.
    04.2020 - 06.2021

    Mobile Workstation Marketing Specialist

    Micro-Star International Co., Ltd.
    01.2019 - 04.2020

    Notebook Channel Marketing Specialist (SEE Region)

    MSI - Micro-Star International Co., Ltd.
    08.2018 - 10.2019

    International Sales Specialist

    CST Tires - Cheng Shin Rubber, Xiamen, China
    10.2016 - 04.2018

    News Presenter / International News Editor

    Da-Ai TV
    11.2014 - 07.2016

    Master of Arts - Museum, Gallery & Heritage Studies

    Newcastle University
    04.2001 -

    Bachelor of Arts - English Language And Literature

    Ming Chuan University
    04.2001 -

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