Digital Marketing Specialist with 4+ years of hands-on experience in B2C and B2B e-commerce, combining data-driven strategy with creative execution to grow traffic, engagement, and sales. Proficient in Google Ads, Meta Ads Manager, market research/analysis, and end-to-end campaign management. SEM, Social Media & Analytics Expert
Hi, I’m
Yong Je Jian
Senior Digital Marketing Specialist
Ipoh
Summary
Overview
9
years of professional experience
4
Languages
Work History
TDCX (On Behalf of Google)
Senior Digital Marketing Specialist
08.2024 - 03.2026
Job overview
- Strategic Business Consultation: Conducted deep-dive audits for high-value Google Ads accounts to identify structural inefficiencies, leveraging data-driven insights to pitch and implement growth strategies that directly increased client year-over-year (YoY) revenue.
- AI-Driven Campaign Orchestration: Engineered sophisticated cross-channel roadmaps using Google’s AI suite—specifically Performance Max, Demand Gen, and YouTube—to synergize brand awareness with performance-focused conversion goals.
- Executive Stakeholder Management: Acted as a primary strategic liaison, delivering high-impact Quarterly Business Reviews (QBRs) and executive presentations that translated complex technical metrics into clear, actionable business outcomes for C-suite stakeholders.
- Automation & Operational Excellence: Optimized account management workflows by deploying custom Google Ads scripts and automated bidding rules, significantly reducing manual overhead while improving keyword quality scores and overall account health.
- Product Beta Participation: Collaborated directly with Google product teams to pilot emerging features, providing critical feedback to refine tool functionality before global release while giving clients an early-mover competitive advantage.
Bliss Commerce
E-commerce Marketing Executive
10.2021 - 03.2023
Job overview
- Manage all aspects of e-commerce marketing for Bliss Commerce, including developing and implementing marketing strategies to drive online sales.
- Create and execute digital marketing campaigns across various platforms to increase brand visibility and engagement.
- Conduct market research and analyze consumer behavior to identify opportunities for growth.
- Monitor and analyze key metrics to measure the effectiveness of marketing efforts.
Advanx Health
Graphic Designer -cum- Video Editor Internship
09.2020 - 11.2020
Job overview
- Collaborated with the marketing team at Advanx Health to design and edit graphics and videos for various marketing campaigns.
- Created visually appealing and engaging content to enhance brand image and attract target audience. Utilized Adobe Photoshop, Illustrator, Premiere Pro, and After Effects to create high-quality designs and videos.
- Assisted in developing and implementing marketing strategies to promote products and services. Worked closely with team members to ensure timely delivery of marketing materials.
Under Armour of Neoshine Sdn Bhd
Sales Assistant
03.2017 - 08.2017
Job overview
- Provided excellent customer service and support to customers at Under Armour of Neoshine Sdn Bhd.
- Responsible for finding the right products and making purchase decisions.
- Assisted in visual merchandising and store operations.
- Collaborated with the sales team to achieve sales targets and deliver exceptional customer experiences.
Education
INTI International University And CollegesSubang Jaya
Bachelor's of Arts (Honours) from Mass Communication/Media Studies
08-2020
University Overview
- Degree Awarded with [Honors]
SMK AndersonIpoh
STPM
09-2016
University Overview
STPM certificate recipient
SMK Yuk ChoyIpoh
SPM
12-2014
University Overview
SPM certificate recipient
Skills
Leadership
Communication Skills
Digital Marketing
Teamwork
Customer Service
Video Marketing
Competitor Analysis
SEM
Creative thinking
Project management
SEO
Adobe Creative Suite
Timeline
Senior Digital Marketing Specialist
TDCX (On Behalf of Google)
08.2024 - 03.2026
E-commerce Marketing Executive
Bliss Commerce
10.2021 - 03.2023
Graphic Designer -cum- Video Editor Internship
Advanx Health
09.2020 - 11.2020
Sales Assistant
Under Armour of Neoshine Sdn Bhd
03.2017 - 08.2017
SMK Anderson
STPM
SMK Yuk Choy
SPM
INTI International University And Colleges
Bachelor's of Arts (Honours) from Mass Communication/Media Studies