Yi Ling Lau
Kuala Lumpur
Summary
Strategic and creative Digital Marketing Professional with over 3 years of experience in developing and executing comprehensive digital strategies across META, SEM, and various social media platforms. Expert in social media advertising and content strategy, with a proven track record of increasing ROI and enhancing brand presence through targeted campaigns and data-driven analysis. Adept at leveraging innovative strategies to deliver impactful digital marketing results.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Specialist
Distinct Creation Sdn Bhd
11.2022 - Current
- Oversee the planning, execution, and evaluation of marketing projects.
- Collaborate with other departments and stakeholders to ensure cohesive marketing efforts.
- Plan and execute branding campaigns to enhance brand recognition and loyalty.
- Audience Analysis: Research and identify target audiences, market trends, and competitive landscape.
- Reporting: Create detailed reports on key performance indicators (KPIs) and provide actionable insights for optimization.
- Campaign Management: Create and manage campaigns on platforms like Google Ads,Meta Ads,Snack Video Ads,Tik-Tok Ads, Telegram Ads.
- Budget Management: Allocate and optimize ad spend to maximize return on investment (ROI).
- Performance Analysis: Monitor ad performance, adjust strategies based on analytics, and generate reports on campaign effectiveness.
- Keyword Research: Identify and target relevant keywords to improve search engine rankings.
- Develop Content Strategies: Plan and execute content strategies that align with business goals.
Sales and Marketing
Floversary SDN BHD
01.2022 - 09.2022
- Handing Malaysia first Flower Vending Machine Project and achieve personal sales RM300,000 in 4months times.
- Boosted revenue generation by collaborating with sales and marketing teams to develop effective promotions.
- Debut floral showcase at Starhill Bukit Bintang on Valentine's Day.
- Aligned sales and marketing goals, fostering collaboration among teams for improved revenue generation.
Freelancer Sales and Marketing
SVO
01.2021 - 01.2021
- Freelance sales specialist for nutritional supplements
- Managing sales and marketing efforts through social media platforms
Team Leader
Einnity Technology Sdn Bhd
01.2018 - 01.2020
- Oversee and coordinate team members' work schedules and tasks
- Assist in addressing and resolving investors' funding issues
Customer Support and Operation Executive
LAVIN SHARED SERVICE
01.2017 - 01.2017
- Manage customer support requests in a forex trading environment
Education
Diploma in Hotel Management -
Tunku Abdul Rahman University College
12.2016
Sekolah Menengah Jenis Kebangsaan Chan Wa
12.2012
Skills
- Content Creation: Writing, editing, and optimizing ads text , posts, articles
- Graphic Design: Proficiency in Canva, Microsoft design tools
- Communication: Effective communication with team members, clients
- Leadership: Team management, conflict resolution, mentorship
- Teamwork: Collaboration, interpersonal skills, networking
Certification
- Leadership Development & Strategic Thinking Training, 2019-01-01
- Bangkok Elite Programme Course, 2020-01-01
- Best Elite Team Award
Languages
Mandarin
Proficient
C2
English
Upper intermediate
B2
Malay
Advanced
C1
Cantonese
Advanced
C1
Personal Information
- Date of Birth: 04/27/95
- Gender: Female
- Nationality: Malaysian
Hobbies and Interests
- Hiking
- Traveling
Timeline
Senior Digital Marketing Specialist
Distinct Creation Sdn Bhd
11.2022 - Current
Sales and Marketing
Floversary SDN BHD
01.2022 - 09.2022
Freelancer Sales and Marketing
SVO
01.2021 - 01.2021
Team Leader
Einnity Technology Sdn Bhd
01.2018 - 01.2020
Customer Support and Operation Executive
LAVIN SHARED SERVICE
01.2017 - 01.2017
Diploma in Hotel Management -
Tunku Abdul Rahman University College
Sekolah Menengah Jenis Kebangsaan Chan Wa
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