Wei Yin Lee

• Coordinated with marketing team to create successful promotional campaigns, driving traffic and increasing conversions.
• Maintained working knowledge of company products, services and promotions.
• Developed strategic partnerships with key vendors, expanding product offerings and securing favorable pricing terms.
• Managed social media advertising campaigns to drive brand awareness, engagement, and online sales growth.
• Collaborated with clients to deliver customized Shopify e-commerce solutions based on business requirements.
• Managed the full technical stack, from Shopify app development and payment integrations to IT troubleshooting and system maintenance.
• Leveraged Shopify Metafields and advanced tagging to analyze purchasing behavior and drive data-backed promotions, improving customer retention.
• Designed and implemented a logic-based merchandising system using proprietary product, tag, and date scoring to automate and optimize product ranking.
  
• Improved conversion rates by optimizing product listings for SEO and on-site search, increasing organic visibility and reducing bounce rates.
• Analyzed consumer behavior to develop targeted marketing campaigns and promotions, driving measurable growth in repeat traffic.
• Executed multi-channel SEO and social media strategies to expand brand awareness and product reach.
• Managed the Shopify platform end-to-end, resolving bugs, improving stability, and ensuring consistent performance.

• Set up and managed the CIN7 inventory system from scratch, including stock counts, system configuration, and ongoing inventory control
• Provided technical IT support and troubleshooting to ensure optimal platform performance and reliability.
• Developed, maintained, and optimized Shopify applications and integrations to support business operations.
• Implemented SEO strategies, social media campaigns, and data-driven merchandising using product, tag, and date scoring to increase visibility and sales.
• Managed product data including metafields, tags, and analytics to support reporting and optimization.
• Analyzed customer purchasing behavior to drive targeted promotions, increasing repeat visits and engagement.
• Optimized product listings, navigation, and checkout flows to reduce cart abandonment and improve conversion rates
• Conducted A/B testing on homepage layouts to improve user interaction, retention, and session duration.
• Integrated secure payment gateways to ensure seamless, high-volume transaction processing.
• Streamlined product upload workflows to accelerate catalog updates and time-to-market.
• Coordinated product photoshoots by sourcing models, photographers, and venues to enhance visual merchandising.

• Supported and maintained internal tools, achieving optimal tool availability and stability for the global design engineering team.
• Utilized SuSE Linux, ServiceNow, Agile Methodology, and GitHub.
• Investigated root causes of operational issues and developed appropriate corrective actions.
• Automated daily operations with Python, increasing efficiency.
• Designed and implemented solutions, collaborating with teams to smoothly implement changes and meet goals.
• Performed troubleshooting on supporting applications and platforms.
• Communicated with customers to provide up-to-date information on incident response progress and resolution timeframes.
• Maintained SLA performance of more than 90% each quarter.
• Trained and guided new team members on internal software.
• Tested and managed OS transitions before migration.
• Documented the process of quarterly maintenance operations.
• HPC Site Shutdown and StartUp. Upgraded, shut down, and started virtual and physical servers in HPC to minimize the risk of major incidents.
• Migrated outdated servers and selected suitable servers based on projects.
• Updated the OS to support future projects.

• Developed and maintained web applications using Java, HTML, and CSS.
• Optimized and supported existing applications based on customer feedback.
• Integrated third-party services and APIs in the current web applications.
• Automated workflows using low-code solutions.
• Providing technical supports and troubleshooting for customer-raised tickets.

• Developed an automation clean-up checklist program to reduce human error and workload and improve efficiency.
• Created an HTML email template to notify builders of build and source information.
• Developed a weekly reminder system for critical tasks for builders.
• Attended a two-day Python workshop organized by Intel Corporation.
• Volunteered for the Intel CNY games event.