Vanessa Montgomerie
Kuala Lumpur
Summary
As a proven marketing leader with extensive experience, I've spearheaded initiatives at both Shell and Afton Chemical Corporation to deliver significant revenue and market share growth.
I am an innovative thinker with a strong customer-centric mindset, and a team leader with a passion for coaching.
Overview
25
25
years of professional experience
Work History
Senior Marketing Manager, Asia Pacific
Afton Chemical Corporation
06.2016 - 01.2024
- Grew year-on-year revenue by 8.5% over the last five years.
- Led the marketing team during a 14-month global force majeure that impacted more than 50 products, with minimal business loss.
- Developed innovative responses to tenders, and won multi-million-dollar new business.
- Developed and implemented country-specific marketing plans, and 10-year strategic business plans.
Senior Marketing Communications Manager, Asia Pacific
Afton Chemical Corporation
06.2013 - 06.2016
- Reinvigorated key product portfolios that delivered a 6% market share increase.
- Commissioned market research and turned data into insights that led to new products, customer value propositions, and pricing strategies.
- Implemented a 'Made In' strategy for key products, which significantly improved lead time, and reduced customer complaints.
- Developed a regional communications strategy, budget, and managed agencies.
- Project managed the official opening of Afton’s US$158 million manufacturing facility in Singapore, coordinating government departments, media, and key internal stakeholders.
Marketing Manager, Asia Pacific
Shell Eastern Petroleum
02.2009 - 06.2013
- Delivered volume and profitability targets for key sectors, region-wide.
- Developed direct sector growth initiatives for B2B and B2C segments, and implemented proposed actions.
- Led an in-depth strategic review of original equipment manufacturers and identified the top 10 prospects; this enabled the hiring of a new business development manager.
- Developed a value-selling training program, which was implemented worldwide.
Communications Manager, Global
Shell Company of Australia
03.2006 - 02.2009
- Developed over 150 communication materials for Shell’s new heavy-duty lubricants brand positioning.
- Shell’s representative on the board for the Pennzoil joint venture managed the Pennzoil Long-Life brand outside North America.
- Managed marketing budgets for four advertising and PR agencies.
- Established a virtual marketing team among brand and communication managers to achieve greater operational efficiencies.
Communications Manager, Asia Pacific
Shell Company of Australia
04.2004 - 03.2006
- Developed and implemented communication plans, and implemented global thematic campaigns across Asia Pacific for Shell sub-brands, including Shell Helix and Shell Rimula.
- Delivered significant bottom-line savings through a merchandise centralization project.
- Won key national fleet business through the development of winning customer value propositions.
Communications Manager, Oceania
Shell Company of Australia
05.2000 - 04.2004
- Successfully developed and implemented communication plans and marketing budgets for Transport, Industry and Consumer businesses
- Locally implemented global campaigns and established and maintained excellent working relationships with external suppliers and agencies
Marketing Manager
Blue Wing Honda Motorcycles
12.1998 - 01.2000
- Developed annual marketing plans and promotional campaigns that led to a 10% increase in sales.
- Achieved maximum exposure for the rider-sponsored race team through a new structure that delivered a better return on investment.
- Channel management of 57 dealers nationwide.
Education
Newfield Coach Certification Program -
The Coach Partnership
01-2022
Certificate in Digital Marketing -
National University of Singapore
01-2021
Bachelor of Business - Marketing
Auckland University of Technology
01-1998
Skills
- B2B2C Strategic Marketer
- Ability to turn market data into actionable insights
- New product developments that are winners
- Value-based pricing
- Channel management
- CRM closed-loop marketing
- Digital marketing strategies
- Coaching and team leadership
References
Available upon request.
Phone
- +60 017 625 3182
- +65 9772 4800
Timeline
Senior Marketing Manager, Asia Pacific
Afton Chemical Corporation
06.2016 - 01.2024
Senior Marketing Communications Manager, Asia Pacific
Afton Chemical Corporation
06.2013 - 06.2016
Marketing Manager, Asia Pacific
Shell Eastern Petroleum
02.2009 - 06.2013
Communications Manager, Global
Shell Company of Australia
03.2006 - 02.2009
Communications Manager, Asia Pacific
Shell Company of Australia
04.2004 - 03.2006
Communications Manager, Oceania
Shell Company of Australia
05.2000 - 04.2004
Marketing Manager
Blue Wing Honda Motorcycles
12.1998 - 01.2000
Newfield Coach Certification Program -
The Coach Partnership
Certificate in Digital Marketing -
National University of Singapore
Bachelor of Business - Marketing
Auckland University of Technology
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