Summary
Overview
Work History
Education
Skills
Languages
Expected Basic Salary
Timeline
Generic

Tze Yun Song

Head Of Sales
Kuala Lumpur

Summary

A seasoned Head of Sales at Straits Wine Company Sdn Bhd, I excel in transforming sales operations through strategic planning and achieving significant revenue growth. My expertise in negotiation and relationship building has fostered key account growth and client loyalty. Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships. Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.

Overview

23
23
years of professional experience

Work History

Head of Sales

Straits Wine Company Sdn Bhd
01.2024 - Current
  • Streamlined sales processes, resulting in enhanced efficiency and increased productivity.
  • Developed strong client relationships for improved customer satisfaction and repeat business.
  • Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures for profitability maximization.
  • Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process.
  • Managed key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth.
  • Mentored junior sales staff, fostering professional growth and contributing to overall team success.
  • Delivered engaging presentations at industry events, showcasing company offerings and attracting prospective clients.
  • Negotiated contracts with major clients, securing long-term partnerships that generated significant revenue streams.
  • Analyzed market trends to identify new opportunities for business expansion and growth.
  • Collaborated with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs.
  • Increased sales revenue by implementing innovative marketing strategies and optimizing team performance.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Attended industry events and conventions to expain sales opportunities.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Developed and implemented strategies to increase sales and improve customer service.
  • Trained and coached sales team members on best practices for customer service and sales techniques.
  • Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
  • Assisted sales team members in developing customer relationships, and building customer loyalty.

Assistant Sales Manager

Straits Wine Company Sdn Bhd
11.2021 - 11.2023
  • Developed strong client relationships for repeat business and increased referrals.
  • Achieved sales targets consistently by driving daily sales activities and managing the sales pipeline effectively.
  • Assisted sales team with completing customer transactions and managing issues.
  • Trained new associates in successful sales and performance strategies.
  • Resolved customer issues promptly, maintaining high levels of customer satisfaction and trust in the brand.
  • Negotiated contracts with clients that balanced profitability with excellent customer service standards.
  • Negotiated contracts with key clients to secure long-term partnerships.

Sales Executive

Straits Wine Company Sdn Bhd
02.2020 - 10.2021
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
  • Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
  • Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.

Senior Executive

Syarikat Takaful Malaysia Berhad
01.2015 - 01.2020
  • Streamlined operations for increased efficiency by identifying bottlenecks in sales processes and implementing targeted solutions.
  • Cultivated a culture of continuous improvement by promoting open communication channels for feedback from all levels within the organization.
  • Formulated long-term strategic plans that drove sustained growth in revenue, profitability, and shareholder value.
  • Revitalized underperforming departments by implementing targeted training programs, dramatically improving their output.
  • Executed digital transformation strategy that modernized outdated systems, improving overall productivity.
  • Streamlined operational processes to improve efficiency and reduce costs.
  • Improved operational workflows, resulting in noticeable cost reductions while maintaining high-quality standards.

Executive

Syarikat Takaful Malaysia Berhad
04.2012 - 12.2014
  • Established long-term client relationships through consistent delivery of high-quality products and services.
  • Enhanced customer satisfaction by streamlining communication channels and improving response times.
  • Developed innovative solutions to complex problems, resulting in improved organizational performance.
  • Mentored junior staff members for accelerated career growth, developing future leaders within the organization.

Senior Executive

Tokio Marine Insurans (Malaysia) Berhad
10.2010 - 03.2012

To process servicing after policy in force.
• To develop accuracy while process data.
• Providing good skill and knowledge.
• Ensure KPI and TAT is achieved.
• To develop good team work.
• To prepare unit SOP – Servicing
• UAT system testing for new product – Servicing (prepare URS & test scripts)
• Attend meeting for Servicing related – Committee meeting for new product & monthly meeting

Senior Business Processing Associate

AIA Shared Services
03.2009 - 09.2010

- To process new biz, member maintenance & renewal.
- To develop accuracy while process data.
- Providing good skill and knowledge.
- Ensure KPI and TAT is achieved.
- To develop good team work.

Tour Sales Counter (Asia)

Chan Brothers Travel
11.2007 - 06.2008

- Responsible to assist company's sales promotional tour package (Asia).
- Responsible to lead tour oversea and provide services.
- To formulate strategy to convince customer to purchase company travel package.
- Ensure sales target is achieved.
- To develop marketing strategy to improve the sales and services.

Tour Sales Counter Cum Visa Officer

Parlo Tour Sdn Bhd
08.2005 - 10.2007

- Responsible to assist company's sales promotional tour package and visa application.
- Responsible to lead tour oversea and provide services.
- To formulate strategy to convince customer to purchase company travel package.
- Ensure sales target is achieved.
- To develop marketing strategy to improve the sales and services.

Sales Executive (Project)

Jebsen Aluminium Sdn Bhd
02.2004 - 08.2005

- Preparation and documentation of BQ and other Tender documents for Main Contracts, Subcontracts, or Contracts of Supply.ply.
- Measurement, Estimating, and pricing for Tenders.
- Ensure that company accounts are serviced and attended to.
- To develop a marketing strategy to improve sales and services.
- Site survey and measurement and attendance at site meetings.
- To develop new business opportunities and ensuring that sales target is achieve.

Purchasing Officer

Cosmo Engineering Sdn Bhd
01.2002 - 09.2003

- Responsible to check pricing.
- Ensure that companies get a better rate to do chroming product.
- Market survey and measure those dealers pricing for the material.

Education

WSET Level 2 -

Wine & Spirits Education Trust
AYS
04.2001 -

SPM -

Sekolah Menegah Cheras Perdana
Cheras, Selangor, Malaysia
04.2001 -

Skills

Negotiation expertise

Sales Coaching

Sales operations

Solution selling

Sales Presentations

Key account growth

Sales Planning

Client Relationship Management

Strategic Planning

Sales process

Relationship Building

B to B sales

Sales operation

Languages

English
Native language
Malay
Advanced
C1
Mandarin
Advanced
C1

Expected Basic Salary

Basic Salary: RM8,500



Timeline

Head of Sales

Straits Wine Company Sdn Bhd
01.2024 - Current

Assistant Sales Manager

Straits Wine Company Sdn Bhd
11.2021 - 11.2023

Sales Executive

Straits Wine Company Sdn Bhd
02.2020 - 10.2021

Senior Executive

Syarikat Takaful Malaysia Berhad
01.2015 - 01.2020

Executive

Syarikat Takaful Malaysia Berhad
04.2012 - 12.2014

Senior Executive

Tokio Marine Insurans (Malaysia) Berhad
10.2010 - 03.2012

Senior Business Processing Associate

AIA Shared Services
03.2009 - 09.2010

Tour Sales Counter (Asia)

Chan Brothers Travel
11.2007 - 06.2008

Tour Sales Counter Cum Visa Officer

Parlo Tour Sdn Bhd
08.2005 - 10.2007

Sales Executive (Project)

Jebsen Aluminium Sdn Bhd
02.2004 - 08.2005

Purchasing Officer

Cosmo Engineering Sdn Bhd
01.2002 - 09.2003

WSET Level 2 -

Wine & Spirits Education Trust
04.2001 -

SPM -

Sekolah Menegah Cheras Perdana
04.2001 -
Tze Yun SongHead Of Sales