Accomplished sales leader with over 15 years of experience in the aviation, travel, and tourism industries. Currently serving as Head of Sales at Oscar Travel Services, successfully re-established Air India’s presence in Malaysia after a 15-year hiatus, building the market from the ground up. Demonstrated expertise in market development, sales strategy, and revenue growth, with a proven ability to lead high-performing teams and cultivate long-term client relationships. Skilled in negotiation, business development, and leveraging market insights to achieve organizational objectives. Adept at cross-functional collaboration to align sales efforts with overall business goals.
Overview
15
15
years of professional experience
Work History
Head of Sales
Oscar Travel Services Sdn Bhd
09.2024 - Current
Company Overview: GSA for Air India and Air Arabia
Website: [not provided]
As Head of Sales for Oscar Travel, the GSA for Air India and Air Arabia, I played a pivotal role in reestablishing Air India’s presence in Malaysia after a 15-year absence
I built the market from the ground up, developing and executing sales strategies that positioned Air India as a competitive player in the region
Market Creation & Development: Reintroduced Air India to the Malaysian market, identifying opportunities, establishing partnerships, and building relationships with key stakeholders, including travel agents and corporate clients
Sales Strategy & Leadership: Led the sales team in designing and implementing strategies to drive growth, focusing on expanding market share and increasing brand awareness for both Air India and Air Arabia
Revenue Growth: Developed and executed initiatives that maximized revenue generation, from identifying new channels to optimizing sales processes and customer engagement
Team Leadership & Development: Managed and mentored a team of sales professionals, setting clear objectives and providing guidance to ensure consistent performance and market penetration
Customer Relationship Management: Built and maintained strong relationships with customers and partners to drive loyalty and sustained business growth
Market Insights & Analysis: Conducted regular market research to track competitor activity, identify trends, and adapt sales strategies to meet the evolving needs of the market
Cross-Department Collaboration: Worked closely with internal teams, including operations and marketing, to ensure the successful launch and ongoing growth of Air India in Malaysia
By creating a market for Air India from scratch, I contributed to the airline's successful re-entry into Malaysia, positioning it for long-term growth and success
GSA for Air India and Air Arabia
Website: [not provided]
Sales Manager Central Region Malaysia
Malaysia Airlines Berhad
07.2020 - 07.2024
Developed and executed comprehensive sales strategies tailored to the Central Region market, leveraging market insights and customer behavior analysis to drive sales performance
Led a dynamic sales team, providing mentorship, training, and motivation to achieve and surpass quarterly and annual revenue targets
Cultivated and maintained strong relationships with corporate clients, travel agencies, and other key stakeholders, resulting in increased market share and customer loyalty
Collaborated closely with marketing and product teams to align sales efforts with promotional campaigns and product offerings, enhancing brand visibility and customer engagement
Conducted regular market research and competitor analysis to identify emerging trends and opportunities, enabling proactive adjustments to sales strategies
Played a key role in negotiating contracts and agreements with corporate clients and travel partners, securing profitable deals and long-term partnerships
Acted as a liaison between the Central Region sales team and senior management, providing insights and recommendations to support strategic decision-making and business growth
[not provided]
Sales Manager
Firefly Airlines
04.2011 - 06.2020
Managed a team of sales professionals, providing leadership, guidance, and training to optimize performance and drive results
Cultivated and maintained strong relationships with corporate clients, travel agencies, and other key stakeholders to secure business partnerships and drive sales volume
Conducted market research and competitor analysis to identify emerging trends, opportunities, and potential threats, informing strategic decision-making and sales planning
Negotiated contracts and agreements with corporate clients, travel partners, and vendors to ensure mutually beneficial terms and sustainable business relationships
Collaborated with cross-functional teams including marketing, operations, and finance to align sales efforts with overall business objectives and ensure seamless execution of sales initiatives
Represented Firefly Airlines at industry events, trade shows, and networking functions to promote brand awareness, build industry relationships, and explore new business opportunities
Area of coverage is Johor, East Coast and Central Malaysia
[not provided]
Ticketing Executive
Tiram Travel Sdn Bhd
07.2007 - 12.2008
Managed ticketing and reservation processes for domestic and international flights, ensuring accuracy and compliance with airline regulations and company policies
Provided personalized assistance to clients, addressing inquiries, booking requests, and travel-related concerns with professionalism and efficiency
Collaborated with airlines and other travel partners to secure competitive fares, promotions, and special offers for our clients, maximizing value and customer satisfaction
Processed ticket changes, cancellations, and refunds in accordance with airline policies and client preferences, resolving any issues or discrepancies promptly and effectively
Maintained up-to-date knowledge of airline schedules, fare rules, and travel regulations to provide accurate and reliable information to clients
Handled administrative tasks such as invoicing, payment processing, and record-keeping to ensure the efficient operation of the ticketing department
Collaborated with other departments within the organization, including sales, marketing, and operations, to support overall business objectives and enhance the customer experience
[not provided]
Education
Masters of Management - Management
Open University Malaysia
Kuala Lumpur
04.2001 -
Skills
Negotiation expertise
Timeline
Head of Sales
Oscar Travel Services Sdn Bhd
09.2024 - Current
Sales Manager Central Region Malaysia
Malaysia Airlines Berhad
07.2020 - 07.2024
Sales Manager
Firefly Airlines
04.2011 - 06.2020
Ticketing Executive
Tiram Travel Sdn Bhd
07.2007 - 12.2008
Masters of Management - Management
Open University Malaysia
04.2001 -
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