Dynamic professional with extensive experience at DPO International, excelling in team leadership and strategic planning. Proven track record in product innovation and market research, leveraging scientific expertise to drive business growth. Skilled in operations management and analytical techniques, fostering cross-functional collaboration to achieve impactful results.
• Product Training & Sales Enablement: Designed and delivered comprehensive in-house training programs focused on product unique selling points (USPs), enhancing the technical competency and confidence of the Sales team. Collaborated with principals to provide targeted technical training on functional ingredients, ensuring alignment with product positioning and customer needs.
• Scientific Support for New Product Development: Provided scientific expertise in formula development by evaluating ingredient suitability, efficacy, and dosage based on current research and market demand. Supported cross-functional teams throughout the product innovation lifecycle, from ideation to formulation.
• Market Research & Innovation Strategy: Conducted in-depth research on emerging market trends and consumer behavior to guide product innovation and strategic direction. Delivered actionable insights to support the conceptualization and development of new products tailored to market needs.
• Business Intelligence & Strategic Insights: Analyzed customer portfolios to uncover key business opportunities and developed strategic recommendations for internal stakeholders.
• Product Database Management: Oversaw system troubleshooting and continuous improvement initiatives for product databases, ensuring data accuracy and operational efficiency.
• Cross-Departmental Communication & Social Media Support: Created engaging content to showcase departmental expertise and promote integrated service offerings across digital platforms, reinforcing the company’s position as a full-suite market enabler.
Team leadership