Travelling
Tan Hong Kiat
Sales & Marketing Manager
Kota Kinabalu, Sabah
Summary
*Goal-oriented manager with distinguished 16 years' experience in Banking & 2 years in Real Estate industries and proven leadership abilities.
*Expert in increasing productivity and customer satisfaction while driving revenue and sales.
*Unique combination of expertise in property sales, branch banking, mortgage sales, wealth sales.
*Excellent cross-cultural communication and problem-solving skills
Passion for continuous learning and personal growth.
*Highly motivated and driven, with strong desire to excell Organized and dependable candidate successful at managing multiple priorities with a positive attitude.
*Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills.
*Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
19
19
years of professional experience
10
10
years of post-secondary education
3
3
Languages
Work History
Sales & Marketing Manager
Hap Seng Properties Development Sdn Bhd
Kota Kinabalu
1 2022 - Current
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Enhanced team collaboration through regular communication channels, fostering positive work environment where ideas could flourish.
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 89% in sales.
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Reduced operational costs through streamlined workflows, smart budgeting practices, and efficient resource allocation
Head Of Business Center
Affin Bank Berhad
Tawau
02.2020 - 02.2021
- Participated in team projects, demonstrating ability to work collaboratively and effectively.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Skilled at working independently and collaboratively in team environment.
- Cultivated interpersonal skills by building positive relationships with others.
- Developed strong communication and organizational skills through working on group projects.
- Resolved problems, improved operations and provided exceptional service.
- Identified issues, analyzed information and provided solutions to problems.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Branch Manager
Alliance Bank Malaysia Berhad
Tawau
05.2013 - 12.2019
- Analyzed business processes to identify cost savings and operational efficiencies.
- Engaged employees in business processes with positive motivational techniques.
- Drove cross-selling efforts by collaborating with various departments within organization to maximize revenues from existing clients.
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Implemented service improvements to enhance sales cycle.
- Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
Branch Manager
Hong Leong Bank Berhad
Setia Alam
05.2012 - 05.2013
- Drove cross-selling efforts by collaborating with various departments within organization to maximize revenues from existing clients.
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Coordinated marketing campaigns tailored towards target audience segments resulting in increased brand awareness within local community.
- Enhanced staff competency with regular training sessions, boosting productivity levels across branch operations.
Team Sales Manager
Maybank Berhad
Jalan 222 ,Petaling Jaya
04.2010 - 04.2012
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Maximized revenue by negotiating favorable contracts with vendors on behalf of the company.
- Streamlined sales processes to improve efficiency and boost productivity within the team.
- Adapted quickly to new products or services offerings by maintaining ongoing education initiatives for both myself and my team.
- Built relationships with customers and community to establish long-term business growth.
Assistant Sales Manager
CIMB Bank
Section 52, Petaling Jaya
03.2006 - 03.2010
- Organized trade shows and events to showcase products, build brand awareness, and generate leads for future sales opportunities.
- Collaborated with product development teams to offer feedback on customer needs, leading to improved offerings in line with market trends.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Assisted in the development of annual sales forecasts, providing accurate projections for budgeting purposes.
Marketing Executive
Ambank
Head Quarter, Kuala Lumpur
02.2005 - 02.2006
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Education
Bachelor of Computer Science/Information Technology (Computer System (University Technology Malaysia)) - Computer Systems Analysis
University Technology Malaysia
Skudai, 01 07.2000 - 07.2004
High School Diploma -
SMK Kuhara
Tawau 01.1994 - 12.1999
Skills
Market Trend Analysis
Organised
Multitasking
Business Development
Sales strategy
New Hire Onboarding
Analytical Skills
Market Trend Analysis
Interests
Hiking
Badminton
Timeline
Head Of Business Center
Affin Bank Berhad
02.2020 - 02.2021
Branch Manager
Alliance Bank Malaysia Berhad
05.2013 - 12.2019
Branch Manager
Hong Leong Bank Berhad
05.2012 - 05.2013
Team Sales Manager
Maybank Berhad
04.2010 - 04.2012
Assistant Sales Manager
CIMB Bank
03.2006 - 03.2010
Marketing Executive
Ambank
02.2005 - 02.2006
Bachelor of Computer Science/Information Technology (Computer System (University Technology Malaysia)) - Computer Systems Analysis
University Technology Malaysia
07.2000 - 07.2004
High School Diploma -
SMK Kuhara
01.1994 - 12.1999
Sales & Marketing Manager
Hap Seng Properties Development Sdn Bhd
1 2022 - Current