Travelling
Tan Hong Kiat
Sales & Marketing Manager
Kota Kinabalu, Sabah
Summary
*Goal-oriented manager with distinguished 16 years' experience in Banking & 2 years in Real Estate industries and proven leadership abilities.
*Expert in increasing productivity and customer satisfaction while driving revenue and sales.
*Unique combination of expertise in property sales, branch banking, mortgage sales, wealth sales.
*Excellent cross-cultural communication and problem-solving skills
Passion for continuous learning and personal growth.
*Highly motivated and driven, with strong desire to excell Organized and dependable candidate successful at managing multiple priorities with a positive attitude.
*Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills.
*Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
19
19
years of professional experience
10
10
years of post-secondary education
3
3
Languages
Work History
Sales & Marketing Manager
Hap Seng Properties Development Sdn Bhd
Kota Kinabalu
1 2022 - Current
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Enhanced team collaboration through regular communication channels, fostering positive work environment where ideas could flourish.
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 89% in sales.
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Reduced operational costs through streamlined workflows, smart budgeting practices, and efficient resource allocation
Head Of Business Center
Affin Bank Berhad
Tawau
02.2020 - 02.2021
- Participated in team projects, demonstrating ability to work collaboratively and effectively.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Skilled at working independently and collaboratively in team environment.
- Cultivated interpersonal skills by building positive relationships with others.
- Developed strong communication and organizational skills through working on group projects.
- Resolved problems, improved operations and provided exceptional service.
- Identified issues, analyzed information and provided solutions to problems.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Branch Manager
Alliance Bank Malaysia Berhad
Tawau
05.2013 - 12.2019
- Analyzed business processes to identify cost savings and operational efficiencies.
- Engaged employees in business processes with positive motivational techniques.
- Drove cross-selling efforts by collaborating with various departments within organization to maximize revenues from existing clients.
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Implemented service improvements to enhance sales cycle.
- Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
Branch Manager
Hong Leong Bank Berhad
Setia Alam
05.2012 - 05.2013
- Drove cross-selling efforts by collaborating with various departments within organization to maximize revenues from existing clients.
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Coordinated marketing campaigns tailored towards target audience segments resulting in increased brand awareness within local community.
- Enhanced staff competency with regular training sessions, boosting productivity levels across branch operations.
Team Sales Manager
Maybank Berhad
Jalan 222 ,Petaling Jaya
04.2010 - 04.2012
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Maximized revenue by negotiating favorable contracts with vendors on behalf of the company.
- Streamlined sales processes to improve efficiency and boost productivity within the team.
- Adapted quickly to new products or services offerings by maintaining ongoing education initiatives for both myself and my team.
- Built relationships with customers and community to establish long-term business growth.
Assistant Sales Manager
CIMB Bank
Section 52, Petaling Jaya
03.2006 - 03.2010
- Organized trade shows and events to showcase products, build brand awareness, and generate leads for future sales opportunities.
- Collaborated with product development teams to offer feedback on customer needs, leading to improved offerings in line with market trends.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Assisted in the development of annual sales forecasts, providing accurate projections for budgeting purposes.
Marketing Executive
Ambank
Head Quarter, Kuala Lumpur
02.2005 - 02.2006
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Education
Bachelor of Computer Science/Information Technology (Computer System (University Technology Malaysia)) - Computer Systems Analysis
University Technology Malaysia
Skudai, 01 07.2000 - 07.2004
High School Diploma -
SMK Kuhara
Tawau 01.1994 - 12.1999
Skills
Market Trend Analysis
undefinedInterests
Hiking
Badminton
Timeline
Head Of Business Center
Affin Bank Berhad
02.2020 - 02.2021
Branch Manager
Alliance Bank Malaysia Berhad
05.2013 - 12.2019
Branch Manager
Hong Leong Bank Berhad
05.2012 - 05.2013
Team Sales Manager
Maybank Berhad
04.2010 - 04.2012
Assistant Sales Manager
CIMB Bank
03.2006 - 03.2010
Marketing Executive
Ambank
02.2005 - 02.2006
Bachelor of Computer Science/Information Technology (Computer System (University Technology Malaysia)) - Computer Systems Analysis
University Technology Malaysia
07.2000 - 07.2004
High School Diploma -
SMK Kuhara
01.1994 - 12.1999
Sales & Marketing Manager
Hap Seng Properties Development Sdn Bhd
1 2022 - Current
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