Summary
Overview
Work History
Education
Skills
Languages
Notice Period
Expected Salary
Personal Information
Name & contact
Timeline
Generic
Sook Fun Yap

Sook Fun Yap

Setapak

Summary

Accomplished professional with extensive experience in category strategy development, promotional strategies, and risk management. Proficient in Microsoft Office and skilled in market and competitive analysis, inventory control, and supplier negotiation. Demonstrated expertise in e-commerce and range review, driving successful outcomes through strategic planning and execution. Career goal includes leveraging skills to enhance business growth and operational efficiency.

Overview

23
23
years of professional experience

Work History

Category Manager

Watsons Personal Care Stores Sdn Bhd
06.2016 - Current
  • Developing and executing strategic plans for the assigned product category to drive sales and profitability.
  • Analyzing market trends, consumer behaviour and competitor activities in order to identify growth opportunities and market gaps.
  • Collaborating with other departments on marketing activation, stock management, planogram planning, ecomm & market place opportunity.
  • Managing product assortment, pricing, promotions and inventory to optimize category performance.
  • Evaluating customer feedback and implementing changes to enhance the overall customer experience and drive customer loyalty.
  • Propose product to corporate sales including pricing and terms.
  • Developing solid relationships with key vendors and suppliers to improve category offerings and negotiate favorable terms.
  • Mitigated risks associated with supply chain disruptions through proactive planning

Marketing Planning and Promotion Assistant Manager

Elken Sdn Bhd
08.2004 - 06.2016
  • Work closely with Marketing Head in the development of promotional plans that are aligned to the overall sales targets
  • To develop pricing and promotions for assigned product categories to support the sales targets as and when required
  • To closely monitor the sales performances of the assigned product category and conduct analysis on the promotions on a monthly basis.
  • Prepare promotional forecast and monitor sales of products to ensure sufficient stock coverage to meet sales targets and according to target inventory levels.
  • Analyze data to improve accuracy of forecasting and minimize the risk of under forecasting and provide appropriate recommendations and actios to correct “off plan” performance and reduce risk.
  • Responsible for the operational needs and developments of stockists, review progress of stockist's sales and initiate appropriate actions to achieve target objectives.
  • To monitor stockist consignment stock including consignment stock returned and refund, recall of discontinued consignment stocks from stockists and to resolve consignment stock discrepancies raised by stockists.

Branch Executive

DXN Sdn Bhd
08.2004 - 10.2007
  • To ensure branch business targets are achieved.
  • Responsible for the growth & progress of the business in branch and stockiest.
  • Follow up and resolved any reported customer complaints and requests.
  • Monitor branch's inventory and its movement.
  • Managed daily operations, ensuring efficient branch functioning.

Management Trainee

Popular Book Stores Sdn Bhd
07.2003 - 06.2004
  • Knowledge of key suppliers for replenishment orders.
  • Carry out replenishment orders according to a regular buying cycle and followed up on necessary paper works.
  • Check for slow moving merchandise and return them to suppliers on a regular cycle and followed up on the proper internal and supplier documentation and filling.

Admin Executive

Kawaguchi Manufacturing Sdn Bhd
05.2002 - 05.2003
  • In charge of all government related matters including custom, immigration and High Commission.
  • Prepare weekly manpower, monthly payroll, EPF & SOCSO documentation, dealing with shipping and forwarding matters.
  • Provided dependable administrative support to senior staff, enabling them to freely handle high-importance tasks.

Education

Bachelor of Mass Communications - Mass Communications

Universiti Kebangsaan Malaysia (UKM)
Bangi, Selangor

Skills

    Microsoft Office

    Range Review Experience

    Category Strategy development

    Promotional Strategies

    Risk Management

    Market and Competitive Analysis

    Inventory Control

    E-Commerce Experience

    Supplier Negotiation

Languages

English
Intermediate
Chinese (Cantonese)
Intermediate
Chinese (Mandarin)
Fluent
Malay
Upper intermediate

Notice Period

1 month

Expected Salary

RM14,000

Personal Information

Name & contact

Timeline

Category Manager

Watsons Personal Care Stores Sdn Bhd
06.2016 - Current

Marketing Planning and Promotion Assistant Manager

Elken Sdn Bhd
08.2004 - 06.2016

Branch Executive

DXN Sdn Bhd
08.2004 - 10.2007

Management Trainee

Popular Book Stores Sdn Bhd
07.2003 - 06.2004

Admin Executive

Kawaguchi Manufacturing Sdn Bhd
05.2002 - 05.2003

Bachelor of Mass Communications - Mass Communications

Universiti Kebangsaan Malaysia (UKM)

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Sook Fun Yap