Sook Fun Yap
Setapak ,Malaysia
Summary
Experienced professional with a strong background in market and competitive analysis and promotional strategies. Proficient in Microsoft Office, with extensive experience in range review, inventory control, and e-commerce. Adept at developing effective promotional strategies to drive business growth and optimise inventory management. Career goal includes leveraging analytical skills to contribute to strategic decision-making in a dynamic business environment.
Overview
23
23
years of professional experience
Work history
Category Manager
Watsons Personal Care Stores Sdn Bhd
Kuala Lumpur, Malaysia
06.2016 - Current
- Responsible for department & category sales, margin and stocks.
- Manage the entire acquisition process for new products, from product development, launch, pricing and promotion.
- Analyse performance and trends of inventory and sales, manage stock level.
- Keeping abreast of competitors and the new products in the market.
- Maintaining relationships with suppliers and establishing new contract with vendors.
- Liaise with other departments on marketing activation, launch plan, stock management, planogram planning, ecomm & market place oppourtunity
- Mitigated risks associated with supply chain disruptions through proactive planning.
Marketing Planning and Promotion Assistant Manager
Elken Sdn Bhd
08.2004 - 06.2016
- Work closely with Marketing Head in the development of promotional plans that are aligned to the overall sales targets
- To develop pricing and promotions for assigned product categories to support the sales targets as and when required
- To closely monitor the sales performances of the assigned product category and conduct analysis on the promotions on a monthly basis.
- Prepare promotional forecast and monitor sales of products to ensure sufficient stock coverage to meet sales targets and according to target inventory levels.
- Analyze data to improve accuracy of forecasting and minimize the risk of under forecasting and provide appropriate recommendations and actios to correct “off plan” performance and reduce risk.
- Responsible for the operational needs and developments of stockists, review progress of stockist's sales and initiate appropriate actions to achieve target objectives.
- To monitor stockist consignment stock including consignment stock returned and refund, recall of discontinued consignment stocks from stockists and to resolve consignment stock discrepancies raised by stockists.
Branch Executive
DXN Sdn Bhd
08.2004 - 10.2007
- To ensure branch business targets are achieved.
- Responsible for the growth & progress of the business in branch and stockiest.
- Follow up and resolved any reported customer complaints and requests.
- Monitor branch's inventory and its movement.
- Managed daily operations, ensuring efficient branch functioning.
Management Trainee
Popular Book Stores Sdn Bhd
07.2003 - 06.2004
- Knowledge of key suppliers for replenishment orders.
- Carry out replenishment orders according to a regular buying cycle and followed up on necessary paper works.
- Check for slow moving merchandise and return them to suppliers on a regular cycle and followed up on the proper internal and supplier documentation and filling.
Admin Executive
Kawaguchi Manufacturing Sdn Bhd
Port Klang, Selangor
05.2002 - 05.2003
- In charge of all government related matters including custom, immigration and High Commission.
- Prepare weekly manpower, monthly payroll, EPF & SOCSO documentation, dealing with shipping and forwarding matters.
- Provided dependable administrative support to senior staff, enabling them to freely handle high-importance tasks.
Education
Bachelor of Mass Communications - Mass Communications
Universiti Kebangsaan Malaysia (UKM)
Bangi, Selangor /1999 - /2001
Skills
Microsoft Office
Range Review Experience
Category Strategy development
Promotional Strategies
Risk Management
Market and Competitive Analysis
Inventory Control
E-Commerce Experience
Languages
English
Intermediate
Chinese (Cantonese)
Intermediate
Chinese (Mandarin)
Upper intermediate
Malay
Intermediate
Timeline
Category Manager
Watsons Personal Care Stores Sdn Bhd
06.2016 - Current
Marketing Planning and Promotion Assistant Manager
Elken Sdn Bhd
08.2004 - 06.2016
Branch Executive
DXN Sdn Bhd
08.2004 - 10.2007
Management Trainee
Popular Book Stores Sdn Bhd
07.2003 - 06.2004
Admin Executive
Kawaguchi Manufacturing Sdn Bhd
05.2002 - 05.2003
Bachelor of Mass Communications - Mass Communications
Universiti Kebangsaan Malaysia (UKM)
/1999 - /2001
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