SIVAN PERIYASAMY
STUDENT RECRUITMENT DIRECTOR
Kota,05
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
23
23
years of professional experience
Work History
Director of Student Recruitment Department
University of Cyberjaya
11.2015 - Current
- Manage a team 4 Managers with total of 65 sales team under student recruitment department (consists of Malaysian Student Recruitment (MSR), International Student Recruitment(ISR) and UoC Regional Recruitment Centers (Johor Bahru and Penang)
- Effectively develop and implement innovative business development strategies to market and promote the courses and programmes offered by the University to educational institutions
- Initiated and Spearheaded ISR Department from scratch
- Responsible for the sales strategies planning and implementation for the Malaysian market with the objective of increasing student enrolment in the various postgraduate programmes at the University College/ University from various segments
- Formulate overall sales budgets, strategies, and action plans for both MSR and ISR Department
- Agent Management (over 200) & Budget Management for successful ROI & results
- Frequent travel on the behalf of the University for recruitment and other related events such as Spot Admissions, Seminars, Exhibitions, School Visit, Product Training for new agents and University update briefing with existing agents at their offices
- Accountable for managing team performance in achieving individual and team International and Malaysian Sales Target and Growth by annual and cycle
- Target includes Student Registration
- Maintain current information on trends and developments in the education industry and present recommendations for marketing and promotions of the courses offered by the University
- My achievements: 2016-2018- 80% - 85% enrolment for MSR, 80% - 90% for ISR
- 2019-2023 on average 105% achievement on enrolment target for MSR, 80% target had been achieved for ISR.
Manager Business Development
MAHSA UNIVERSITY
04.2014 - 12.2015
- Lead the South Asia Region, Central Asia, and part of African Continent to ensure strategy objectives and goals are met
- Planning of Seminars & Spot Admissions, Events, Exhibitions and Agents Recruitment for international student recruitment
- Frequent travel on the behalf of the University for recruitment and other related events such as Spot Admissions, Seminars, Exhibitions, School Visit, Product Training for new agents and University update briefing with existing agents at their offices
- Identify opportunities for participation in international education fairs, conferences, and events to showcase the education centre and attract prospective students.
Marketing Manager
City University College of Science & Technology
12.2009 - 12.2013
- Responsible for International Sales and to also support other sales team from other region and International National Sales department if needed, inclusive of assisting in cross-selling of other programmes offered by CUCST
- International Marketing - have been travelling to Central Asia, some of the African Continent, Middle East, Bangladesh, India, Nepal and Pakistan to take care of international recruitment (Kazakhstan)
- Development and Strategic Planning and meet such targets for respective programs offered or to be offered at CUCST.
Senior Manager - International Marketing
Legenda Education Group
11.2008 - 12.2009
- Recruit, manage, supervise and motivate a team of Business Development Staff and work towards achieving monthly recruitment targets in a performance oriented environment
- Built my own autonomous team to recruit students for the colleges, explore new lines of business, further develop the current market, and explore new frontiers
- As the position is entrepreneurial in nature and I was basically exposed to the opportunities to manage a “business team” within a business
- I was taking care of India, Pakistan, Nepal, Sri Lanka, Kingdom of Saudi Arabia, partly Central Asia and SEA
- Explore and penetrate new international markets, and also manages admission offices in various countries.
Human Capital Management, Recruitment
Masterskill College of Nursing and Allied Health
04.2005 - 09.2008
- Plan and formulate sourcing strategies and execute end to end recruitment activities for 4 branches (Ipoh, Kota Kinabalu and Cheras(main campus) and Kota Bahru) using the targeted selection tools, exiting interviews, new recruitment processing and placement processing
- In-charged of recruitment arrangement such as advertising, co-ordination of interview arrangement for interviewers, interview for all position candidates
- Identify the critical position to be filled up and to source for qualified candidates before submission to Head Quarters for approval
- Review and analyse remunerations based on industry
- Ensure the compensation & benefits practices in the company are in line with market practices and enables the company to continuously attract and retain the right people.
Manager, Student Services and Marketing
Limkokwing University College of Creative Technology
10.2003 - 03.2005
- Office administrative duties, such as periodic management meetings / reports, correspondences and memorandums with external and internal parties, verifications, and recommendations to Senior Student Services Manager for approval at departmental level
- Dealing with agents especially international agents from Tanzania, Uganda, India, Botswana, Mauritius, Maldives and Iran
- Provide comprehensive advice, guidance, and information, such as admissions requirements, tuition fees, scholarship and accommodation to prospective and existing students and parents of LUCT.
Marketing Manager
Kolej Putra Jaya
04.2001 - 04.2004
- Heading the local marketing department of the college
- Conduct previews on Diploma In Business Management
- Linked up Bank Rakyat Kelana Jaya for study loan purpose
- Liaison on with agent on recruitments of students
- Coordinate with University Putra Malaysia to collaborate KPJs diploma program.
Education
Master's Degree in Business Studies/Administration/Management - General Management
University of Cyberjaya
Cyberjaya10.2021
Skills
Staff Development
undefinedTimeline
Director of Student Recruitment Department
University of Cyberjaya
11.2015 - Current
Manager Business Development
MAHSA UNIVERSITY
04.2014 - 12.2015
Marketing Manager
City University College of Science & Technology
12.2009 - 12.2013
Senior Manager - International Marketing
Legenda Education Group
11.2008 - 12.2009
Human Capital Management, Recruitment
Masterskill College of Nursing and Allied Health
04.2005 - 09.2008
Manager, Student Services and Marketing
Limkokwing University College of Creative Technology
10.2003 - 03.2005
Marketing Manager
Kolej Putra Jaya
04.2001 - 04.2004
Master's Degree in Business Studies/Administration/Management - General Management
University of Cyberjaya
Similar Profiles
AHMAD TAUFIQQ BIN MUNIRAHMAD TAUFIQQ BIN MUNIR
Assistant Manager at University of CyberjayaAssistant Manager at University of Cyberjaya
Farah Anum Mohd YatimFarah Anum Mohd Yatim
Clinical Instructor at University of CyberjayaClinical Instructor at University of Cyberjaya
JATHESHINI SELVARAJAJATHESHINI SELVARAJA
Assistant Manager - Administration, International Student Recruitment at UNIVERSITY OF CYBERJAYA (UOC)Assistant Manager - Administration, International Student Recruitment at UNIVERSITY OF CYBERJAYA (UOC)