Summary
Overview
Work History
Education
Skills
INTERPERSONAL QUALITIES
Timeline
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SI JIE CHEN

SI JIE CHEN

Selangor

Summary

Broadcasting graduate from Universiti Tunku Abdul Rahman (UTAR) with 4 years of experience in social media and CRM. Familiar with handling social media content, basic campaign planning, and engaging with customers online. Open to exploring new opportunities and gaining more experience in different areas.

Overview

6
6
years of professional experience
8
8
Languages

Work History

Marketing Executive

Ottotree Entertainment Sdn. Bhd. (Loud Speaker)
04.2024 - Current
  • Develop and execute CRM strategies to enhance customer engagement, loyalty, and retention.
  • Manage and maintain the customer database, ensuring data accuracy, and proper segmentation for targeted campaigns.
  • Plan, create, and implement personalized marketing campaigns across email, SMS, WhatsApp, and other CRM platforms.
  • Monitor and analyze campaign performance, providing reports and insights for continuous improvement.
  • Coordinate and manage membership programs, including new sign-ups, renewals, promotions, and special offers.
  • Handle customer engagement by responding to inquiries on social media platforms, and ensuring timely, professional communication.
  • Plan and execute booth mechanisms for events, including engagement strategies, game mechanics, and promotional activities to attract customers.
  • Collaborate with internal teams to align CRM and booth activities with overall marketing objectives and brand direction.
  • Support promotional activities such as giveaways, loyalty programs, and member-exclusive events.

Digital Content Executive

Warner Music Malaysia
07.2022 - 04.2024
  • Manage the social media content calendar.
  • Create and prepare assets for social media and YouTube postings.
  • Design visuals and prepare materials for marketing campaigns and giveaways.
  • Coordinate and manage giveaway activities, including planning, execution, winner selection, announcements, and follow-up communication.
  • Assist in planning and running social media advertising campaigns.
  • Capture photos and videos for marketing purposes.
  • Provide support in managing and coordinating with artists.

Consultant (Marketing/Promotion)

Warner Music Malaysia
04.2021 - 06.2022
  • Edit and produce videos and visuals for social media content.
  • Manage and maintain the social media content calendar.
  • Design and prepare visuals and materials for campaigns and giveaways.
  • Oversee post-giveaway processes, including winner selection, announcements, and communication.
  • Assist with the creation of ad-hoc materials and social media postings, as needed.

Intern

The Muse Entertainment
01.2020 - 03.2020
  • Update and manage the company’s social media platforms.
  • Create designs for various marketing and branding needs.
  • Develop portfolios for musicians and performers, including designing templates for photobooth usage.
  • Utilize Adobe Photoshop and Adobe Illustrator for design tasks.
  • Capture photos and videos for promotional and event purposes.
  • Act as Band Manager: manage band operations, and serve as the main point of contact with clients or event managers.

Education

Bachelor of Communication (Hons) - Broadcasting

Universiti Tunku Abdul Rahman (UTAR)
Cheras
03-2021

Skills

  • Microsoft Word

  • Microsoft PowerPoint

  • Microsoft Excel

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe Premiere Pro

  • Photography

  • Canva

INTERPERSONAL QUALITIES

  • Communicative
  • Friendly
  • Teamwork
  • Willing to learn
  • Willing to take challenges

Timeline

Marketing Executive

Ottotree Entertainment Sdn. Bhd. (Loud Speaker)
04.2024 - Current

Digital Content Executive

Warner Music Malaysia
07.2022 - 04.2024

Consultant (Marketing/Promotion)

Warner Music Malaysia
04.2021 - 06.2022

Intern

The Muse Entertainment
01.2020 - 03.2020

Bachelor of Communication (Hons) - Broadcasting

Universiti Tunku Abdul Rahman (UTAR)

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