SHOBA RANI
Corporate Communication Practitioner, Certified HRDC Trainer, Partnership And Collaboration
Summary
Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships. Dynamic Director oversees every facet of production with strong project management and decision-making skills. Brings comprehensive knowledge strategic thinking, public relations, partnership and collaborations, production writing, planning and technical operations. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
4
4
Languages
Work History
Director- Strategy & Business Growth
Talbotiq Technologies Sdn Bhd
Kuala Lumpur
02.2023 - Current
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
- Evaluated company documentation to verify alignment with regulatory requirements.
- Established departmental performance goals and provided feedback for underperforming areas.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Monitored and coordinated workflows to optimize resources.
- Participated in meetings with producers and production crew to keep program in step with creative vision.
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
Chief Marketing Officer
Ramssol Group Berhad
08.2022 - 01.2023
- Set marketing goals and objectives
- Plan, implement and manage marketing strategy
- Contribute to the overall growth of the company
- Review and execute the technology content marketing strategy
- Determine KPIs for the marketing department
- Keep the marketing budget in check
- Track KPIs on a regular basis and present reports
- Work with sales and development and customer success teams
- Create and present the annual marketing plan and strategy
- Use data and reports to make evidence-based decisions
- Analyze the campaigns and execute the content marketing strategy and suggest improvements
- Stay up to date with the latest technology execute
- Stay up to date with the latest best practices
- Attend marketing conferences and educational programs
- Design, plan and execute effective marketing campaigns
Chief Strategy Officer
Ramssol Group Berhad
01.2022 - 07.2022
- The primary focus is to develop and enhance the company's brand and reputation
- Oversee Group Marketing Strategy, Group Communication Plan, Group Crisis Management, Group Investor Relations, and Training
- Work closely with the Chief Executive Officer to improve current business operations and revise them to achieve the company's long-term vision
- Oversee Sales, Marketing and Corporate Communication Department - focused almost exclusively on strategy formulation, portfolio management and leading strategic initiatives
- Developing an inclusive strategic plan and strategy by collaborating with the Directors, Leadership team, Board of Directors, and Executive
- Collaborating with Chief Financial Officer in developing a capital plan in line with the strategy
- Analyzing market dynamics, market share changes, and product line performance
- To Identify and convey strategic risks
- Find capital projects, joint ventures, and other strategic partnership opportunities
- Communicate the strategy throughout the company
- Ensure suitable metrics and key performance indicators are in place to measure performance and progress
- Oversee the execution of business initiatives
- Collaborate with leadership, special committees, and consultants to execute strategies.
Head of Corporate Communications
Ramssol Group Berhad
02.2021 - 12.2021
- Manage a wide range of strategic communication and issue campaigns for our high- profile, globally-recognized clients
- Managing client relationships includes client projects, supervising project teams, allocating resources, and delegating work effectiveness
- Provide the highest level of client service daily through proactive account management, serving as the key client contact while managing staff (both senior and junior) to maintain and grow client relationships' success
- Develop and implement multi-faceted, integrated communications campaigns to position client issues and priorities with the crucial client including elected officials, media, consumers and stakeholders
- Identify the strategy for effective messages
- Monitor developments in key client issue areas and flag opportunities for further client engagement.
Strategic Account Manager
Ramssol Group Berhad
01.2021 - 02.2021
- Builds business by identifying and selling to prospects, and maintaining relationships with clients
- Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options
- Sells products by establishing contact and developing relationships with prospects; recommending solutions
- Maintains relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements
- Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors
- Prepares reports by collecting, analyzing, and summarizing information
- Maintains quality service by establishing and enforcing organization standards
- Contributes to team effort by accomplishing related results as needed.
Director of Sales and Marketing
Eagle Ranch Resort
Port Dickson
03.2020 - 10.2020
- To develop and implement sales and marketing strategies and initiatives
- Supply management and leadership ability to coordinate sales efforts
- Ensure sales representatives perform as per expectations and reach sales targets
- Support and help sales executives to close sales if needed
- I also take this opportunity to train and feed inputs in closing sales, especially with government agencies
- Supports sales by giving presentations, following up on sales leads and creating special accounts
- Develop professional close relations and keep regular communication with customers and internal staff
- Plan and execute annual sales meetings
- Develop and implement facility sales and marketing strategy
- My focus was more on social media and focus via market segmentation based on the earlier database of the resort
- Develop and keep an external network of peers and customers
- I strongly believe in networking, and I managed to pull in a new customer to the resort from my very own connections.
Category Manager
Guardian Malaysia, Shah Alam
10.2019 - 03.2020
- External use and over the counter), Analyze data or insights to decide industry and consumer trends
- Devise long-term development strategies for product categories
- Develop exit strategies for unsuccessful products
- Foster trust relationships with vendors to achieve better pricing and quality of services
- Place right orders to ensure product availability that meets consumer demands
- Decide the positioning of a product category to maximize visibility
- Consult with marketing teams to decide on competitive pricing and promotional activities of a product category
- Collaborate with buyers and merchandisers to expand product categories
- Make forecasts for product demand to ensure the sustainability of inventory
Trade Marketing Manager
Alpro Pharmacy Sdn Bhd
Port Dickson
01.2018 - 09.2019
- Developed SOP for the company
- Since I was the first Trade Marketer in the company, managed to develop and collaborate with the suppliers for better sales and marketing experience for both parties
- Worked closely with Supply Chain Director and Suppliers to give more hand-in-hand collaboration in trading terms and distributions term to develop better revenues
- Develop a cohesive strategic plan and associated promotional plans in conjunction with the company and National Account Manager
- I am glad to take full ownership of tactical delivery of all trade marketing initiatives in key accounts in association with the Merchandising team/Commercial Team
- Managed to close more deals with better rebates and costs by using my analytical and negotiation skills
- By attending key account meetings to add value through finding opportunities and recommending the right marketing tactics
Marketing Manager
SME Association of Malaysia, Subang Jaya
01.2017 - 12.2018
- Advise and supply administrative, managerial, and operational counsel to the association governing body
- Exhibit professionalism and loyalty to the council members
- Exercise diligence in performing duties on the principal's behalf
- Account for financial activities covered by the council members' agreement
- Solicit and evaluate bids for association services
- Supervise maintenance activities and contractor performance
- Know and abide by Bylaws, recognizing the State agency that supervises the community associations
Business Development Manager
11.2013 - 12.2016
- Secretariat for the Advancement of Malaysian Entrepreneurs, Prime Minister's Department, Putrajaya
- Market and technology research on available financial schemes available for SMEs
- Formulation of strategy in running a business, especially for Start-up, and distribution channel analysis and development on business
- New product and technologies development planning and management so all this input will be helpful for SMEs
- Technology transfer, licensing, partnerships assessment, and development from various agencies and institutions
- Marketing and advertising and promotion planning for SAME
- Financial planning and development in a new financial scheme for SMEs
- Prepare Training for SMEs
- Conducted Business Proposal Workshop and Seminar session
- Aid in events held in SAME
- Exp: Press Conference, Financial Roadshows, Training, Seminars, Consultancies, Champions Club, Advisory meetings, Dialogues sessions with the minister, and other engagements on a day-to-day basis
- Import/export development for SMEs in their business also Business planning for both internal and external for SAME
- Launch and implementation both internal and external for SAME
- Appropriate Administration, budgeting, monitoring, reporting, communication, and liaison
- Health and safety adherence
- As in the management team, also will need to interview potential candidates to join SAME
- The main aim of in Business Development Department will need to give the rightinformation to all levels of management and agencies
- Execute the responsibilities of a company director according to lawful and ethical standards, as referenced in Prime Minister's Office
Senior Corporate Communication Executive
SWM Environment Sdn. Bhd
Seremban
10.2012 - 10.2013
- Key person in managing the social event, corporate event, corporate social responsibility, and launching of new products
- Given the privilege of keeping and coordinating the public image of the company
- Invented customer satisfaction surveys and ISO Matters
- Key person in publications and media relations.
Administrator cum PA
Quest International University Perak, QIUP
Ipoh
01.2011 - 09.2012
- Collaborated closely with the Chancellor and Deans of the University in preparing Offer letters to both Academic and Non- Academic staff
- Overseeing the marketing team in their activities and student recruitment process, managing POSM, and marketing activities for the university.
Corporate Communications Executive
Nilai University, Baru Nilai
08.2008 - 12.2010
- Person in charge of production and revision of publication and promotional materials
- Person in charge of media relations
- Person in charge of universities communication activities
- Internships
Corporate Communications, Permodalan Nasional Berhad, Wilayah
03.2008 - 06.2008
- A+ Scope :
- Event management
- Media relations
- Marketing communications
Education
Master of Science - Corporate Communications
University Putra Malaysia
Serdang 2009.09 - 2011.06
Bachelor of Arts - Corporate Communication
Kuala Lumpur Infrastructure University College
Serdang 03.2004 - 08.2008
Skills
Pricing strategy determination
undefinedCertification
Train The Trainer (HRDC)
Accomplishments
- Mar 2005 - Aug 2008
- Managed to suggest and prepare a model of “WAR ROOM” in Knowledge Management Coursework, did online mockup advertisement for the School of Linguistic and Liberal Studies to promote Corporate Communication, and suggested and prepared Yearbook to Kuala Lumpur Infrastructure University College 2007
- Seminar:
- Conduct an International Corporate Communication Seminar 2007 (event organizer), and “PERSIDANGAN MEDIA MASSA 2007” at The Palace of Golden Horses
Timeline
Director- Strategy & Business Growth
Talbotiq Technologies Sdn Bhd
02.2023 - Current
Chief Marketing Officer
Ramssol Group Berhad
08.2022 - 01.2023
Masterclass in Legal Framework, Corporate Liability, Corruption Risk Management and Organisational Anti-corruption Plan
06-2022
Train The Trainer (HRDC)
04-2022
Kursus Induksi Personel Pentauliahan PP-PPD-PPB
04-2022
Chief Strategy Officer
Ramssol Group Berhad
01.2022 - 07.2022
Head of Corporate Communications
Ramssol Group Berhad
02.2021 - 12.2021
Strategic Account Manager
Ramssol Group Berhad
01.2021 - 02.2021
Director of Sales and Marketing
Eagle Ranch Resort
03.2020 - 10.2020
Category Manager
Guardian Malaysia, Shah Alam
10.2019 - 03.2020
Trade Marketing Manager
Alpro Pharmacy Sdn Bhd
01.2018 - 09.2019
Marketing Manager
SME Association of Malaysia, Subang Jaya
01.2017 - 12.2018
Business Development Manager
11.2013 - 12.2016
Senior Corporate Communication Executive
SWM Environment Sdn. Bhd
10.2012 - 10.2013
Administrator cum PA
Quest International University Perak, QIUP
01.2011 - 09.2012
Corporate Communications Executive
Nilai University, Baru Nilai
08.2008 - 12.2010
Corporate Communications, Permodalan Nasional Berhad, Wilayah
03.2008 - 06.2008
Bachelor of Arts - Corporate Communication
Kuala Lumpur Infrastructure University College
03.2004 - 08.2008
Master of Science - Corporate Communications
University Putra Malaysia
2009.09 - 2011.06
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