Summary
Overview
Work History
Education
Skills
Timeline
GeneralManager
SHAHIDA SAMSURI

SHAHIDA SAMSURI

Behaviorist/Linguist/Marketing Enthusiast
51 Kampung Kemahang, Benta,Pahang

Summary

A behaviorist, linguist and marketing enthusiast with 19 years of experience in the telecommunication industry. Have always been intrigued by psychology and human minds. Extremely passionate about language and how it can be effectively crafted in expressing ideas and thoughts. Looking for opportunities that can combine her passion and experience in human behavior, language and marketing to increase conversions.

Overview

22
22
years of professional experience
7
7
years of post-secondary education
2
2
Languages

Work History

Freelance Translator (English/Malay)

Freelance
04.2016 - Current

Responsibilities:

  • Performed various translation duties from English to Bahasa Melayu & vice versa while maintaining meaning, flow and specific characteristics of the original texts.
  • Translated text projects, including website content, news articles, product manuals, presentation slides, advertisement, questionnaires and students' thesis.
  • Upheld strict confidentiality policy when translating personal and corporate materials.

Key Accomplishments:

Translated documents for prominent organizations such as Google, Microsoft, Alibaba, Singer, Daihatsu, Amway, Cisco, Vivo & Olympus

Specialist, Complaint Management (Mobile App)

Celcom Axiata Berhad
Kuala Lumpur
04.2018 - 12.2018

Responsibilities:

  • Manage complaints/feedbacks received from both internal and external customers.
  • Resolve complaints immediately and escalate all unresolved issues to support team for further investigation while keeping customers informed at all times during the investigation period.
  • Work directly with various cross functional teams to ensure smooth complaint escalation and that corrective actions are executed in a timely manner.
  • Keep an inventory of and provide reporting and analysis on complaints/resolutions to the management to facilitate and improve complaint handling processes.
  • Facilitate periodic briefings with stakeholders with regards to product related findings to ensure improved product performance.

Key Accomplishments:

Successfully established process for app related enquiries/complaints via the following channels which improved the efficiency of complaints escalation/resolution.

  • Email (celcomlifeapp@celcom.com.my)
  • Google Play (Android)
  • App Store (iOS)
  • Celcom's internal communication channels.

Specialist, Digital Product – Mobile App

Celcom Axiata Berhad
Kuala Lumpur
07.2016 - 04.2018

Responsibilities:

  • Collaborate with Brand Managers, Brand Communications, Customer Support, UI/UX, Finance, IT development & operations teams to ensure successful development & launch of the apps.
  • Plan development roadmap for features enhancements.
  • Strategize/implement campaigns to drive sales.
  • Monitor daily operations and fulfillment to ensure brand promise is delivered.
  • Manage app listing, customer reviews & feedbacks.

Key Accomplishments:

  • Successfully established and managed the logistics of Celcom Life app beta launch to ensure any defects are addressed prior to the official launch of Celcom Life app.
  • Successfully launched the second mobile app for Celcom – MyCelcom Postpaid App resulting in incremental revenue of RM3millions/month.

Senior Analyst Qualitative, Consumer Lab

Celcom Axiata Berhad
Kuala Lumpur
07.2010 - 07.2016

Responsibilities:

  • Managed primary research projects which include defining objectives, research methodology, study specifications, procedures, timelines, and necessary tools.
  • Conduct in-depth interviews and moderate focus group discussions with research respondents – in both Malay and English language.
  • Analyze and present results from qualitative research studies and design reports that summarize results, highlight the key findings, and provide actionable recommendations in clear, concise, business language.
  • Plan and facilitate ideation sessions for group workshop to internal clients.

Key Accomplishments:

  • Successfully coordinated beta testing program for Celcom's first Mobile App - Celcom Xpax App (prepaid selfcare app) amongst Celcom's stakeholders. Compiled and analyzed result from the test for improved app performance for its successful deployment on both Apple App Store & Google Play.

Content Manager, Content & VAS

Celcom Axiata Berhad
Kuala Lumpur
06.2008 - 07.2010

Responsibilities:

  • Plan, organize and coordinate product development and marketing efforts for any campaigns/programs under Saluran Celcom to meet revenue KPI.
  • Identify opportunities on new mobile content specifically on movies/dramas/entertainment to ensure effective products roll out, which can diversify WAP, WEB, Voice & Messaging offerings.
  • Create and review the department's SMS & MMS messages that were broadcasted to the customers.

Product Management Executive, Mobile Services

Celcom Axiata Berhad
Kuala Lumpur
08.1999 - 01.2006

Responsibilities:

  • Plan and coordinate the development and launch of Data & Messaging services.
  • Analyze transaction data and prepare monthly report for management's review.
  • Ensure that all processes are in place and adhered thoroughly.

Education

General Translation Course - Language Interpretation & Translation

Malaysian Institute of Translation & Books
Wangsa Maju
02.2016 - 06.2016

Certificate in Editing - Language Interpretation And Translation

Malaysian Institute Of Translation & Books
Wangsa Maju
02.2016 - 06.2016

Bachelor of Science - Business Administration

Clarkson University
Potsdam, New York
01.1998 - 12.1998

Bachelor of Science - Business Administration

Centre of Preparatory Education, PPP/ITM
Shah Alam
06.1994 - 12.1997

SPM -

MRSM Kuala Terengganu
Kuala Terengganu
01.1992 - 12.1993

Skills

Qualitative Researchundefined

Timeline

Specialist, Complaint Management (Mobile App)

Celcom Axiata Berhad
04.2018 - 12.2018

Specialist, Digital Product – Mobile App

Celcom Axiata Berhad
07.2016 - 04.2018

Freelance Translator (English/Malay)

Freelance
04.2016 - Current

General Translation Course - Language Interpretation & Translation

Malaysian Institute of Translation & Books
02.2016 - 06.2016

Certificate in Editing - Language Interpretation And Translation

Malaysian Institute Of Translation & Books
02.2016 - 06.2016

Senior Analyst Qualitative, Consumer Lab

Celcom Axiata Berhad
07.2010 - 07.2016

Content Manager, Content & VAS

Celcom Axiata Berhad
06.2008 - 07.2010

Product Management Executive, Mobile Services

Celcom Axiata Berhad
08.1999 - 01.2006

Bachelor of Science - Business Administration

Clarkson University
01.1998 - 12.1998

Bachelor of Science - Business Administration

Centre of Preparatory Education, PPP/ITM
06.1994 - 12.1997

SPM -

MRSM Kuala Terengganu
01.1992 - 12.1993
SHAHIDA SAMSURIBehaviorist/Linguist/Marketing Enthusiast