Pretibah Suppiah
Marketing Consultant
Shah Alam, Selangor
Summary
More than 25 years of overall working experience mainly in marketing, branding and events. Have executed various marketing projects successfully. Apart from that PMO was another portfolio managed where primarily work with major stakeholders across Asia. Passionate about building an organization's long-term value through strategic innovation, ideas, and sustainability. I establish personal credibility with stakeholders, business partners, vendors, customers, and others. I maximize team's performance by focusing on solving the issues rather than finger pointing. Meeting expectations and delivering measurable results regardless of obstacles and I'm structured in my own work to meet deadlines and quality expectations.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
Work History
Consultant, Marketing, Branding & Communications
Axiata Group Berhad
12.2019 - Current
- Responsible for managing all tasks related to branding and brand communications for Axiata Enterprise
- Manage overall brand value propositions in line with Axiata Enterprise branding
- Negotiated marketing contracts on behalf of clients, securing favorable terms that contributed to their overall success
- Streamlined internal processes to enhance team efficiency and improve overall project outcomes
- Established trusted partnerships with key industry influencers, expanding company's network of resources and contacts
- Managed client relationships through regular check-ins and updates on project progress
- Improved client satisfaction by effectively managing multiple projects and consistently meeting deadlines
- Conducted thorough market research and analysis, providing valuable insights for client decision making
- Designed tailored training programs for employees at various levels within the organization and with other operating companies, boosting overall skillsets
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement
- Assisted clients in navigating complex industry challenges, offering expert guidance and strategic recommendations
- Facilitated workshops with stakeholder groups to gain consensus on priorities and approaches for tackling identified issues or opportunities
- Mentored junior consultants, fostering professional growth and building strong team dynamics
- Collaborated with teams to define, strategize, and implement marketing and web strategies
- Prepared presentations to explain revisions, enhancements and process improvements of organization's systems and programs
- Created monthly forecast templates and resource management allocations for approved projects
Consultant, Project Management Office
Axiata Group Berhad
08.2015 - 12.2019
- Manage end to end of strategic project implementation managements
- Prepare and present to top management for both internal/external parties on regular basis for progress of project
- Scorecard consolidation for division co-operating all sections M&A, Partnership, Technology, CVM, PMO, Governance
- Managing skill codification across opcos aims to prepare sales & technical professionals in ensuring their skill.
- Streamlined internal processes to enhance team efficiency and improve overall project outcomes
- Facilitated workshops with stakeholder groups to gain consensus on priorities and approaches for tackling identified issues or opportunities
- Enhanced communication among team members, fostering a collaborative and supportive work environment
- Collaborated with cross-functional teams to successfully deliver project initiatives
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions
- Generated reports detailing findings and recommendations
- Maintained database systems to track and analyze operational data
- Gathered, organized and input information into digital database
- Created and managed project plans, timelines and budgets
- Conducted regular reviews of operations and identified areas for improvement
Operations Manager
SK Chambers
12.2014 - 06.2015
- Responsible for running Lawyers daily routine, working closely with all Lawyers by provide administrative support in both business and personal matters
- Responsible for ensuring a smooth and effective day-to-day management of chairman's appointment schedule, calendar, correspondence, and administration
- Manage and arrange domestic and international business travel and accommodation arrangements as when required
- Represent Company at meetings and conferences and in networks with various agencies, groups and organizations internally and externally as when required
- Responsible for scheduling meetings, venue planning/booking, sending out meeting notifications, drawing up agendas, preparation and circulation of minutes and relevant papers, taking minutes at meetings as required and following up on actions as required
- Represent Management for all public relation matters of Company
- Responsible to submit all legal documentation with related to Malaysian Bar Council.
Senior Associate - Strategy and Corporate Affairs
Digi Telecommunications
12.2009 - 11.2014
- Project management for New Business team, updating project scorecard management, i.e., performance monitoring and tracking of operational businesses
- Operational duties for MySimplifieds & other business areas, online sale transaction monitoring, billing & reporting (liaise with Settlement unit, payment gateway & fulfillment vendor)
- Administrative (liaise with development vendor), daily scanning of online posts to report/filter illegal activities, scanning & re-tagging of keywords to optimize classifieds search, monthly Reports generation for internal management
- Administer Sales and communications on mySimplifieds social network e.g., conduct online Sales on Twitter & Facebook and constant communications with online members via forums, community, and partner events to strengthen grassroots relations and establishing top-of mind recall for brand
- Execution of marketing campaigns - be liaison support between system developer, vendor & internal Marcom for development of campaign design, mechanics, timelines & deliverables
- Provide support in executing online & offline marketing campaigns to create stickiness, garner more eyeballs and grow traffic to drive revenue
- Preparation of marketing documents - including obtaining legal approval, development of T&C
- Arrangements for SMS/MMS/EDM marketing
- Sourcing for new product suppliers
- Involve in RFP processes, procuring vendors and evaluation processes
- Work closely with third party vendors/media agency/creative agency/ digital agencies to create campaigns that scores in brand health
- Tracking and Monitoring of Accounts, overlooking at entire P&L of project and managing budget accordingly and cost efficiently.
Senior Associate - Corporate Affairs
Digi Telecommunications
06.2008 - 11.2009
- Oversee all areas of activities pertaining to companies Corporate Responsibility initiatives
- Work closely with Corporate Communications and liason with Media, Internal & External communications for Climate Change programs
- Handle all Regulatory Develop and implement effective workforce planning strategies to meet needs of organization
- Support other Divisions i.e. Finance, Procurement, Biz Planning on execution of payments.
- Legal and Corp Relations in area of fraud and complaints
- Review, update & execute policies, practices, and processes as per requirement of the company
- General administration work
- General recruitment and inductions
- Performs other related duties as assigned by Manager
- Rolled-out Climate Change program international wide forum.
Education
Master's in Business Administration -
Southern Pacific University
09.2006 - 04.2009
Skills
Strategic / operational initiatives
undefinedReferences
References are available upon request
Accomplishments
1. Successfully developed and delivered social media platforms and enrolled more than 500 followers no LinkedIn in less than 1 month.
2. Successfully designed and completed a comprehensive Capacity Building and Master Learning Curriculum and 120 staff completed 840 mandatory tech/non tech courses annually.
3. Successfully implemented and executed Strategic Enterprise Projects for 6 operating companies
Timeline
Consultant, Marketing, Branding & Communications
Axiata Group Berhad
12.2019 - Current
Consultant, Project Management Office
Axiata Group Berhad
08.2015 - 12.2019
Operations Manager
SK Chambers
12.2014 - 06.2015
Senior Associate - Strategy and Corporate Affairs
Digi Telecommunications
12.2009 - 11.2014
Senior Associate - Corporate Affairs
Digi Telecommunications
06.2008 - 11.2009
Master's in Business Administration -
Southern Pacific University
09.2006 - 04.2009
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